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Vodafone Developer Day - Sheffield 3rd March 2010

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Vodafone Developer Day - North.
Screen Yorkshire hosted developer day that took place in Electric Works Sheffield on 3rd March 2010. Opportunity for people to engage with Vodafone on the app and widget development with their platform.

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Vodafone Developer Day - Sheffield 3rd March 2010

  1. 1. Welcome
  2. 2. Vodafone Developer Day – North Sheffield, March 3 rd 2010 Paul Amery @pauly71
  3. 3. Purpose of today <ul><li>Learn more about Vodafone 360 apps: a channel to market </li></ul><ul><li>Dive into details about Platform, APIs, SDK, Route to Market, QA </li></ul><ul><li>Hear from Apps Partners about their experiences of 360 development </li></ul><ul><li>Submit ideas this evening for the ‘Hackathon’ </li></ul><ul><li>Enter the Vodafone AppStar competition </li></ul><ul><li>P [email_address] </li></ul>
  4. 4. the platform/app story Context: A typical route to market for Apps Build a platform & apps store Evangelise & Educate Content / App acquisition & Brand engagement Test Approve Distribute Fulfil
  5. 5. Agenda: Daytime Timing Session Speakers, Leads Mid day Welcome, registration - 12.30pm <ul><li>Opening presentations </li></ul><ul><li>Welcome </li></ul><ul><li>Agenda, overview of day </li></ul><ul><li>360 apps, concept to cash </li></ul><ul><li>Publishing, Platform, JIL & APIs </li></ul><ul><li>Developer Program & AppStar </li></ul>Robin Cramp Paul Amery Dave Markham Jon Price Sanj Matharu 2-3.30pm App Partner Showcases Kimia, Mobile Commerce, Ocasta Labs, Win plc 3.30-5pm Meet the Experts – chillout area Vodafone and Dev Partners 5pm Vodafone and Partner Q&A panel Paul to lead 5.30pm End of day session, Food & Drink
  6. 6. Agenda: Evening Hackathon Timing Session Speakers, Leads 6.30pm Hackathon Welcome, Rules Paul - Elegant coding entails… All 8.30pm AppStar auditions 5 mins each (max) to display, discuss and take Q&A for your app 9.30pm Winners announced, Prizes Vodafone & Partner judging panel 10pm Close
  7. 7. The Hackathon <ul><li>Begins now </li></ul><ul><li>Audition style presentation @ 8.30: 5 mins to demo or present your app idea </li></ul><ul><li>Can present a concept, storyboard, prototype or working app </li></ul><ul><li>Judging panel from Vodafone and App Partners + feedback from attendees </li></ul><ul><li>Hardware prize for winner </li></ul><ul><li>All invited to submit app to € 100,000 Vodafone AppStar competition </li></ul><ul><li>What we’re looking for: </li></ul><ul><ul><li>- Wow factor </li></ul></ul><ul><ul><li>- Unique on 360 App Store </li></ul></ul><ul><ul><li>- Elegant, simple, clean, viral, connected (web) </li></ul></ul><ul><ul><li>- Can be a proposal, idea, storyboard or working app </li></ul></ul><ul><ul><li>Brownie points is built using JIL / Vodafone SDK </li></ul></ul>
  8. 8. Paul Amery. Independent Product & Platform Management Launched Orange Partner 50,000+ ISV and software partners Platform Director at Skype Launched Skype Extras to 300m users Group/UK Apps Lead (360) Hundreds of branded apps to market <ul><li>MD of Madasar.com: apps out-sourcing, consulting, development, QA, brand partnerships </li></ul><ul><li>Non-exec & advisory </li></ul><ul><li>Former Director of Platforms & Partner Programme at Skype / eBay </li></ul><ul><li>Expert in App Stores: directed, launched and evolved 4 App Stores to date </li></ul><ul><li>Most recently Vodafone Group / UK lead on mobile apps delivery (360) </li></ul>
  9. 9. <ul><li>Vodafone: your route to mass market content distribution </li></ul>
  10. 10. Vodafone 360 apps connecting customers to your brand Dave Markham, Vodafone UK
  11. 11. Vodafone 360: Everything In One Place Rich apps providing access to services, news, weather and entertainment Vodafone 360 Shop delivering a wide range of apps direct to customers Vodafone 360 People combines contacts from Facebook® and other leading web accounts GPS turn-by-turn voice directions. Tag pictures with location information Over a million available tracks at the Vodafone 360 Music Shop. Preview, rate and purchase on the go
  12. 12. Multiple Access Points <ul><li>Richest Vodafone 360 experience </li></ul><ul><li>Includes all services </li></ul><ul><li>Fully integrated </li></ul>Website Other mobile phones Vodafone 360 mobiles www.360.com with Vodafone 360 services the best Vodafone 360 ‘flagship’ experience <ul><li>Mass market reach </li></ul><ul><li>E/N series high-end devices </li></ul><ul><li>Home screen launching </li></ul><ul><li>Caters to multiple segments </li></ul><ul><li>Open to everyone </li></ul><ul><li>Synchronised content </li></ul><ul><li>Supports multiple devices </li></ul>
  13. 13. On device and on portal shop <ul><li>One place customers can discover, buy and discuss content </li></ul><ul><li>Available in many markets </li></ul><ul><li>Tailored content relevant to local markets </li></ul><ul><li>Powerful recommendation engine </li></ul>Website Other mobile phones Vodafone 360 mobiles High visibility promotional areas
  14. 14. 360 Applications easier for Web/Social Media porting <ul><li>W3C/JIL compliant </li></ul><ul><li>Extend the capabilities of a phone after it has been purchased by customers </li></ul><ul><li>Can be fun, offer new features, latest information and much more </li></ul><ul><li>Uses many of the same technologies used to create web sites </li></ul>Quick access to the Web Personalised to the user Customised information that a mobile App fetches User's selection of which Apps to use Saving information on the phone and background updates Information available at a glance - the Web comes to you What are the key attributes of an App? Interactive Harnessing phone features for richer experience: e.g. location for local searching
  15. 15. 360 App KPIs: 01.Feb.10 forecast data current data Type KPI Group Metrics Devices (current) that run 360 apps H1/M1 handset sales + existing S60 v3/v5 2 million+ Devices (forecast) Device sales forecast - end 2010 TBD Markets offering apps (current) Launched 360 apps 8 across EMEA (UK, DE, IT, SA, GR, PT, NL, IE) Markets (forecasts) Total expected by end 2010 +10 new markets globally, including JIL alliance members (US, JP, CH) = 18 total Device models (current) Unique models that run apps 50+ Devices models (forecast) Forecasted models, end 2010 TBD Downloads (current) Cumulative since 01.Nov.09 Weekly average downloads 1 million 92,000 Unique Apps Unique apps in store 7000 Users (current) Current active users 90k+ (12% month on month growth) Users (forecast) Forecast active users (end 2010) Addressable market of 1B (via JIL) Usage (current) Downloads per Active User 5.5 – Average Demographics (current) Key segments/user age/gender 18-31 age. 55%/45% gender split male to female
  16. 16. The Markets Spain Portugal Netherlands UK Ireland Germany Italy Greece South Africa India Turkey Russia Australia New Zealand France USA China Japan End 2009 Mid 2010 End 2010 <ul><ul><li>Vodafone 360 is currently available in 8 major European markets </li></ul></ul><ul><ul><li>Worldwide rollout in 2010, including partner markets </li></ul></ul><ul><ul><li>Global user base: Joint Innovation Lab (JIL): 1 billion+ users </li></ul></ul>Partner/JIL markets Vodafone markets
  17. 17. Success criteria for apps <ul><li>Compelling content: brands and web services people know and love </li></ul><ul><li>Impressive user experience </li></ul><ul><li>If significant value-add, publish as paid-for </li></ul><ul><li>Mobile web app compliant (W3C) </li></ul><ul><li>Connected: this generates viral usage </li></ul><ul><li>Dynamic: taking advantage of ‘floating mode’ and active home screen </li></ul><ul><li>Mobile-centric (e.g. location aware) </li></ul>
  18. 18. Key Resources <ul><li>http://www.jil.org > Register and Get Started </li></ul><ul><ul><li>Intro videos </li></ul></ul><ul><ul><li>Reference docs </li></ul></ul><ul><ul><li>SDK - Eclipse-based editor, debugger and emulator </li></ul></ul><ul><li>http://www.jil.org/vodafone </li></ul><ul><ul><li>Vodafone-specific docs, tools, guidelines </li></ul></ul><ul><ul><li>Mobile Widget Developer Blog & Newsletter </li></ul></ul><ul><ul><li>API references </li></ul></ul><ul><ul><li>Compatibility notes – W3C/Opera vs. JIL widget formats </li></ul></ul><ul><li>http://www.360.com > Create user account </li></ul><ul><ul><li>Customer-facing app, music and games store </li></ul></ul><ul><ul><li>See what other Brands & Partners have published </li></ul></ul>
  19. 19. <ul><li>Vodafone: your route to mass market content distribution </li></ul>
  20. 20. Sanj Matharu Principal Manager, Dev Marketing @sanjmatharu
  21. 21. Vodafone 360 – Platform reach <ul><li>Apps </li></ul><ul><li>Over 7,000 apps </li></ul><ul><li>Available on 2m+ devices </li></ul><ul><li>S60, LiMo - today </li></ul><ul><li>W3C based </li></ul><ul><li>BlackBerry ® and other platforms - soon </li></ul>
  22. 22. The Vodafone Shop One store across all countries & devices Powerful recommendations & promo engine Various ways to discover Shop Flexible Categorisation Publish in 10 days including QA Advertising supported Adult content to be supported soon
  23. 23. e Nokia 5800 Express Music e Nokia 5230 e Nokia E52 e Nokia 72 e Nokia 72 e Nokia X6 e Nokia 6210 Navigator e Nokia 6730c e Nokia 6760 e Nokia N85 e Nokia N96 e Nokia 97 Mini e Samsung M1 e Samsung H1 Nokia N95 8GB Nokia N95 Nokia N93 Nokia N81 8GB Nokia N81 Nokia N80 Nokia N82 Nokia N78 Nokia N76 Nokia N73 Nokia N71 Nokia 6124c Nokia 6124 Nokia 6121c Nokia 6120c Nokia 6110 Nokia 5700 Nokia 5500 Sport Nokia 5320 Nokia E75 Nokia 71 Nokia E66 Nokia E65 Nokia E51 Samsung i560 Samsung i550 Samsung i520 Nokia i450
  24. 24. Vodafone 360 <ul><li>More to come </li></ul><ul><li>New software upgrades for Vodafone People, Navigation, MyWeb, Shop </li></ul><ul><li>360.com rolling out to more countries </li></ul><ul><li>Social network integration - Hyves added, Twitter coming soon </li></ul><ul><li>Vodafone People client available for a range of handsets, with iPhone client coming soon </li></ul><ul><li>Full out of box restore of content including music and apps coming soon </li></ul>
  25. 25. More Features Today Mid 2010 End 2010 GPS Location Launching Apps File Access Audio Playback Accelerometer Pay per Download Phonebook Access Video Playback Email/SMS/MMS Start phone calls Calendar Access Access call records Device status information Customisation: Wallpaper & ringtones Timescale subject to change Camera API Location through Cell ID Access to the Web User Presence In App Billing
  26. 26. More Devices Available today on S60 and LiMo Installed base of 2m devices Support for BlackBerry ® and other platforms to come Cross manufacturer support Support for different device functionalities Today Mid 2010 End 2010 2m devices by March 2010 Launch 70 models 50 models 80+ models 38 models
  27. 27. Distributing Your Applications Reach Your Market Targeted promotions Personalised recommendations Sophisticated algorithms to reach your target market Content articles are shown more to users most likely to enjoy them Target more customers with fewer builds Flexible recommendation algorithms
  28. 28. Distributing Your Applications Vodafone Premium Partner Programme Promotional Packages Paid-for placement Editorial Placement Potential to target a specific audience e.g. women between 20-30 who purchased an App in the past month
  29. 29. Key Technologies Built on web standards Develop with open W3C Web standards you already know HTML/JavaScript development CSS / SVG (graphics scaling) Rolling out Network Enablers Billing Flexible charging Presence Cell ID location Browser UI toolkit Application APIs Middleware Kernel H/W abstraction layer (HAL) Hardware Web app Web app xHTML CSS SVG JavaScript Web Runtime Responsiveness Web Rich UI Scripting e.g. S60 e.g. Symbian
  30. 30. Web & Mashups: loads of APIs Facebook , twitter , flickr , kuler , todoist , you tube , amazon , google , …. http://www.programmableweb.com/apis
  31. 31. Developer Feedback <ul><li>Developers had no/low prior experience of the JIL platform </li></ul><ul><ul><li>Lack of clarity on where to go for information </li></ul></ul><ul><li>No single set of tools </li></ul><ul><ul><li>JIL SDK and new packaging tools </li></ul></ul><ul><li>JIL API roadmap </li></ul><ul><li>Changes in screen resolution and touch </li></ul><ul><ul><li>Many screen assets requiring re-drawing </li></ul></ul><ul><li>No access to hardware outside the events </li></ul><ul><ul><li>SDK and emulators available </li></ul></ul>
  32. 32. Developer Feedback <ul><li>Web developers will generally use anything that is quick, easy and light AND works on a Mac! </li></ul>
  33. 33. How have we addressed this? New additional developer emulator and packager tool
  34. 34. Your opportunity <ul><li>Think about the customer </li></ul><ul><li>Leverage our reach </li></ul><ul><li>Tell us what you think! </li></ul><ul><li>Get coding… </li></ul>
  35. 35. www.jil.org/vodafone/appstar
  36. 36. Developer Resources <ul><li>Getting Started: </li></ul><ul><li>Single SDK </li></ul><ul><li>Open standards compliant </li></ul><ul><li>Detailed guidelines </li></ul><ul><li>Developer tools </li></ul><ul><li>Community features </li></ul>
  37. 37. http://www.jil.org/vodafone @mobilewidgets Where’s the good stuff?
  38. 38. Overview <ul><li>JIL is a Joint Venture between Vodafone, Softbank and China Mobile and Verizon Wireless </li></ul><ul><li>Broad coverage across Europe, Asia, US </li></ul><ul><li>Combined customer base of almost 1bn customers </li></ul><ul><li>JIL widgets offers a W3C standards based solution for web based application development on mobile </li></ul>JIL Joint Innovation Lab 1bn customers
  39. 40. Publishing Apps: Vodafone and Other JIL Operators Jon Price Product Manager, Developer Tools Vodafone Internet Services
  40. 41. Publishing Platforms – Where to Upload Today widget.vodafone.com/dev jil.org <ul><li>Free only </li></ul><ul><li>9 Vodafone markets </li></ul><ul><li>Free and Paid (pay-per-download) </li></ul><ul><li>8 Vodafone markets </li></ul><ul><li>Verizon, Softbank, China Mobile soon </li></ul>
  41. 42. Distribute Globally With JIL <ul><li>The Joint Innovation Lab, JIL </li></ul><ul><ul><li>Enabling compatible applications across more markets and devices </li></ul></ul><ul><ul><li>Created by China Mobile, Verizon, Softbank and Vodafone </li></ul></ul><ul><ul><li>Backed by Samsung, RIM, LG, Sharp, HTC, Huawei, ZTE, and Lenovo </li></ul></ul><ul><ul><li>Open to all: anyone can develop JIL widgets </li></ul></ul>LiMo BlackBerry Android Symbian Others JIL Widgets
  42. 43. Strong Developer Community <ul><li>Developer site launched: jil.org </li></ul><ul><li>Specs published </li></ul><ul><li>6,000 developers registered </li></ul><ul><li>JIL handsets in market </li></ul>
  43. 44. Single Global Distribution Point App development based on web standards Submit Select pricing & markets 10 day or less QA & approval Vodafone Verizon China Mobile Softbank JIL Ready Devices Customers Payment Analytics Developer Revenue JIL Operator Developer resources Download free tools & resources 7 1 2 3 4 5 6
  44. 45. Single Global Distribution Point App development based on web standards Submit Select pricing & markets 10 day or less QA & approval Vodafone Verizon China Mobile Softbank JIL Ready Devices Customers Payment Analytics Developer Revenue JIL Operator Developer resources Download free tools & resources 7 1 2 3 4 5 6 Developer resources 1 Single SDK Open standards compliant Detailed guidelines Developer tools Community features
  45. 46. Single Global Distribution Point App development based on web standards Submit Select pricing & markets 10 day or less QA & approval Vodafone Verizon China Mobile Softbank JIL Ready Devices Customers Payment Analytics Developer Revenue JIL Operator Developer resources Download free tools & resources 7 1 2 3 4 5 6 Submit 4 JIL.org is the one stop shop 1: Upload your widget 2: Add screenshots & descriptions 3: Choose your markets and price Distribute globally To multiple operators
  46. 47. The Vodafone Shop <ul><li>One place customers can discover, buy and discuss content </li></ul><ul><li>Available in many markets </li></ul><ul><li>Tailored content relevant to local markets </li></ul><ul><li>Powerful recommendation engine </li></ul>Website Other mobile phones Vodafone 360 mobiles High visibility promotional areas
  47. 48. Marketing Your Apps (I) Item Input requirements Comment Mandatory Developer Name 50 char max Captured in registration. Only 15 chars display in many Shop views. Y Company Name 50 char max Captured in registration. Only 15 chars display in many Shop views. If provided, Shop uses this instead of Developer Name. N App Title 30 char max Shortened with “…” in many Shop views, scrolls when in focus. Y App Description 280 char max Should include “What’s new in this version” text if a new version is uploaded. Y Category Must select at least one from options. May select up to three . “ Other” should not be used. “ Games” should only be used for playable games. Y
  48. 49. Marketing Your Apps (II) Note: Vodafone Premium Partner Programme will require additional images. Item Input requirements Comment Mandatory Icon Image Large 200 x 200 pixels .PNG Will be scaled down for many Shop views, design for as small as 36x36. Use square corners. This is not the icon in the .wgt file that is displayed in menu of phone. Y Content Screenshots 240 x 320 pixels .PNG min 3, max 6 1:1.333 aspect ratio Y
  49. 50. Image Size Examples and Uses: H1 and M1 Icon cover flow 130 x 130 (resized from 200 x 200) Hero icon image 108 x 108 (resized from 200 x 200) List icon image 92 x 92 (Resized from 200 x 200)
  50. 51. Image Size Examples and Uses: H1 and M1 Icon Image 108 x 108 (resized from 200 x 200) Icon Image 108 x 108 (resized from 200 x 200) Screenshot Resized from 240 x 320 with proportions kept the same Screenshot Zoomed In 240 x 320
  51. 52. Image Size Examples and Uses: S60v5 Touch Phones Hero icon image 85 x 85 (resized from 200 x 200) List icon image 60 x 60 (resized from 200 x 200) Icon image 53 x 53 (resized from 200 x 200) Screenshot Resized from 240 x 320 with proportions kept the same Icon cover flow 80 x 80 (resized from 200 x 200)
  52. 53. Image Size Examples and Uses: S60v3 Non-Touch Phones Icon cover flow 53 x 53 (resized from 200 x 200) Hero icon image 60 x 60 (resized from 200 x 200) List icon image 40 x 40 (resized from 200 x 200) Icon image 53 x 53 (resized from 200 x 200) Screenshot Resized from 240 x 320 with proportions kept the same
  53. 54. Questions?
  54. 55. 03.03.2010 Vodafone AppStar Developers Day - North
  55. 56. Introduction
  56. 57. Approach
  57. 58. Technical functionality <ul><li>Real time mobile internet that allows: </li></ul><ul><ul><li>Mobile content browsing. </li></ul></ul><ul><ul><li>Multimedia adaptation: text, images and video. </li></ul></ul><ul><ul><li>Mobile search base on web. </li></ul></ul><ul><li>Navigation bar that allows: </li></ul><ul><ul><li>Content bookmark (favorites). </li></ul></ul><ul><ul><li>Set up alerts (SMS, email). </li></ul></ul><ul><ul><li>Content sharing. </li></ul></ul><ul><ul><li>Content posting on social networks. </li></ul></ul><ul><ul><li>Localization…. </li></ul></ul>
  58. 59. Vodafone 360 Experience
  59. 60. Find a property <ul><li>Functionality </li></ul><ul><li>Properties search engine </li></ul><ul><ul><li>Properties to buy, rent </li></ul></ul><ul><ul><li>Find an agent </li></ul></ul><ul><ul><li>Find properties by current location (geo-positioning) or by place or postcode </li></ul></ul><ul><li>Save </li></ul><ul><ul><li>Searches, properties, dealers </li></ul></ul><ul><li>Maps (geo-positioning) </li></ul><ul><ul><li>Of the searched area </li></ul></ul><ul><ul><li>Where one property is </li></ul></ul><ul><li>Email the search or property  (or SMS, MMS) </li></ul><ul><li>Posting in social communities </li></ul><ul><li>Alerts of new properties for saved searches </li></ul><ul><li>Call the agent </li></ul><ul><li>Login </li></ul>
  60. 61. Find a property
  61. 62. Motors.co.uk <ul><li>Functionality </li></ul><ul><li>Cars search engine </li></ul><ul><ul><li>New cars, used cars </li></ul></ul><ul><ul><li>By postcode, price, manufacturer, model </li></ul></ul><ul><ul><li>Find dealers </li></ul></ul><ul><li>Save </li></ul><ul><ul><li>Searches, cars, dealers </li></ul></ul><ul><li>Maps (geo-positioning) </li></ul><ul><ul><li>Of the searched area </li></ul></ul><ul><ul><li>Where one specific dealer is </li></ul></ul><ul><li>Email the search or car review (or SMS, MMS) </li></ul><ul><li>Posting in social communities </li></ul><ul><li>Alerts of new car reviews for saved searches </li></ul><ul><li>Call the dealer </li></ul><ul><li>Video of car reviews </li></ul><ul><li>Login </li></ul>
  62. 63. Motors.co.uk
  63. 64. [email_address] Vodafone AppStar Developers Day - North Development Partner Presentation
  64. 65. <ul><ul><li>What we do: local search & travel services – since 2002 </li></ul></ul><ul><ul><li>Mobile Internet Services </li></ul></ul><ul><ul><li>SMS services </li></ul></ul><ul><ul><li>iPhone apps </li></ul></ul><ul><ul><li>Java apps </li></ul></ul><ul><ul><li>Voda apps </li></ul></ul><ul><ul><li>With who: </li></ul></ul>Mobile Services/Apps & Customers
  65. 66. Monetised Search API service We handle >5 million searches per week – UK & US
  66. 67. What have we done so far: <ul><li>Rough Guides – >200 Rough Guide apps </li></ul><ul><li>Time Out Film </li></ul><ul><li>TfL Tube Map </li></ul><ul><li>Thomson Local </li></ul><ul><li>Keep Moving </li></ul><ul><li>OAG FlightTracker </li></ul><ul><li>Multimap </li></ul><ul><li>What’s On </li></ul><ul><li>Bite to Eat </li></ul>Vodafone 360 apps
  67. 68. What have we done so far: <ul><li>Rough Guides – >200 Rough Guide apps </li></ul><ul><li>Time Out Film </li></ul><ul><li>TfL Tube Map </li></ul><ul><li>Thomson Local </li></ul><ul><li>Keep Moving </li></ul><ul><li>OAG FlightTracker </li></ul><ul><li>Multimap </li></ul><ul><li>What’s On </li></ul><ul><li>Bite to Eat </li></ul>Vodafone 360 apps
  68. 69. Technical Support: <ul><li>Good technical support </li></ul><ul><ul><li>evolving spec – keep us fully updated </li></ul></ul><ul><ul><li>dedicated email address </li></ul></ul><ul><li>FAQ documents </li></ul><ul><ul><li>common problems & solutions </li></ul></ul><ul><li>JIL Forums via Betavine </li></ul><ul><ul><li>active posting – example apps & solutions </li></ul></ul><ul><li>Flexibility – what works best </li></ul>Vodafone 360 apps
  69. 70. Vodafone 360 app – LIVE DEMOS Rough Guides Thomson Local <ul><li>All data held locally </li></ul><ul><li>Data held externally </li></ul><ul><li>Book ‘style’ publishing </li></ul><ul><li>Uses handset location </li></ul><ul><li>Click to call within text </li></ul><ul><li>Send SMS – links to contacts </li></ul>
  70. 71. Ocasta Labs Widget Development Vodafone AppStar Developers Day - North Ed Moore Partner, Ocasta Labs
  71. 72. About Ocasta Labs Ocasta Labs, company confidential <ul><li>Founded 2009 </li></ul><ul><li>Innovative Mobile Systems experts </li></ul><ul><ul><li>Operator–centric Web Services </li></ul></ul><ul><ul><li>OcastaTrade, OcastaID, Widgets, OcastaChat, ChatCatcher </li></ul></ul><ul><li>History </li></ul><ul><ul><li>Founders of WiderWeb Ltd, 100mn+ users </li></ul></ul><ul><ul><li>Sold to Openwave Systems Inc, 2007 </li></ul></ul>
  72. 73. Android : Agora Ocasta Labs, company confidential
  73. 74. Rich Client Opportunity? <ul><li>Android Issues </li></ul><ul><ul><li>Complex Code </li></ul></ul><ul><ul><li>Single Platform </li></ul></ul><ul><ul><li>Learning Curve </li></ul></ul><ul><ul><ul><li>Java </li></ul></ul></ul><ul><ul><ul><li>Threading </li></ul></ul></ul><ul><ul><ul><li>Error Capture </li></ul></ul></ul><ul><ul><ul><li>Integrated Menus </li></ul></ul></ul><ul><li>Widget Environment? </li></ul><ul><li>ProgrammableWeb </li></ul><ul><li>Apps to known APIs </li></ul><ul><ul><li>ChatCatcher </li></ul></ul><ul><ul><li>Nestoria </li></ul></ul><ul><ul><li>NeSS Data Exchange </li></ul></ul><ul><ul><li>Blizzard </li></ul></ul>Ocasta Labs, company confidential
  74. 75. SocialBuzz Ocasta Labs, company confidential
  75. 76. PropertySearch Ocasta Labs, company confidential
  76. 77. Areas Ocasta Labs, company confidential
  77. 78. WoW Armoury Ocasta Labs, company confidential
  78. 79. Good & Bad <ul><li>API incompatibility </li></ul><ul><ul><li>Standard API may need assistance. </li></ul></ul><ul><ul><li>API scaling </li></ul></ul><ul><li>Testing Regime </li></ul><ul><ul><li>Screen resolutions </li></ul></ul><ul><ul><li>Model inconsistency </li></ul></ul><ul><li>Simpler Development </li></ul><ul><ul><li>Standard web techniques </li></ul></ul><ul><ul><li>Faster Code Delivery </li></ul></ul><ul><ul><li>Cross-train easily </li></ul></ul><ul><li>Richer Client than Web </li></ul><ul><ul><li>Access to handset </li></ul></ul><ul><ul><li>Faster performance </li></ul></ul>Ocasta Labs, company confidential
  79. 80. Thank you Ocasta Labs, company confidential
  80. 81. WIN plc Providing the framework for mobile apps innovation Vodafone Developer Conference 3 March 2010 Paul Swaddle
  81. 82. Agenda... <ul><li>About WIN </li></ul><ul><li>About Vodafone & WIN </li></ul><ul><li>Summary of Apps to date </li></ul><ul><li>The 360 opportunity </li></ul><ul><li>About WIN’s 360 Proposition </li></ul>
  82. 83. Who we work with Enterprise Managed Services Media
  83. 84. Vodafone and WIN... <ul><li>WIN provides Vodafone with a broad range of services: </li></ul><ul><ul><li>360 Certified Application Developer (CAP) </li></ul></ul><ul><ul><li>Management of alerts delivery </li></ul></ul><ul><ul><li>Provision of end customer management </li></ul></ul><ul><ul><li>Fulfilment of MVNO services </li></ul></ul><ul><ul><li>Outsourced corporate solutions </li></ul></ul><ul><ul><li>Management of music and content </li></ul></ul>
  84. 85. Example of 360 Apps… Lottery Manager Snow Report Pocket Doctor Store Locator Alerts Manager
  85. 86. Example of 360 Apps…
  86. 87. Snow Report detail… <ul><li>App is used in the run-up to skiing holiday </li></ul><ul><li>It is one of the first “paid-for” Apps in v360 </li></ul><ul><ul><li>It supports multi-language within single app </li></ul></ul><ul><li>Uses multiple content partners </li></ul><ul><ul><li>Ski Club of Great Britain </li></ul></ul><ul><ul><li>SnowForecast.com </li></ul></ul>
  87. 88. Content, Innovation and Scale… <ul><li>The biggest challenge in 2009 for VF360 apps provision was sourcing content providers who understood the opportunity. </li></ul><ul><li>The challenge for 2010 is to provide the framework for scale in order to drive the delivery of innovative and compelling VF360 apps. </li></ul>
  88. 89. WIN’s 360 Proposition for Developers... <ul><li>WIN is able to provide you... </li></ul><ul><ul><li>Content relationships </li></ul></ul><ul><ul><li>App Design & Development </li></ul></ul><ul><ul><li>Marketing –SMS / MMS / IVR / email </li></ul></ul><ul><ul><li>In-app billing </li></ul></ul><ul><ul><ul><li>recurring, transactional or alerts based </li></ul></ul></ul>
  89. 90. Helping you WIN
  90. 91. Contact Details... <ul><li>Mike Taylor </li></ul><ul><li>Strategic Account Manager </li></ul><ul><li>07866 889530 </li></ul><ul><li>[email_address] </li></ul><ul><li>@MobileMrT </li></ul><ul><li>Paul Swaddle </li></ul><ul><li>Head of Marketing </li></ul><ul><li>07967 389566 </li></ul><ul><li>[email_address] </li></ul><ul><li>@paulswaddle </li></ul><ul><li>WIN plc </li></ul><ul><li>www.winplc.com </li></ul><ul><li>@winplc </li></ul>

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