2. Campaign Objective
1. Drive traffic to Biggby locations using holiday and
promotional drinks as an incentive.
2. Increase awareness towards the brand.
3. Target Audience
Men and Women 20-45
Coffee Drinkers
People familiar with Biggby Coffee who will spread the word
to others.
4. Time Frame
This campaign will run the month of December during the
busy holiday time.
5. Social Media
Facebook
Create a page with promotional drinks.
Twitter
Re-tweet and mention users of Biggby coffee.
Instagram
Promote the different drinks using pictures.
Blogs
Gain awareness of the brand.
6. Pinterest Contest
Create a Pinterest board of your favorite holiday drinks, food, and
recipesto win a free Biggby holiday drink of your choice.
7. Biggby SEO
Sample Ad:
Tis the Season for Biggby Coffee
Get Your Holiday Drink Now
Deals Starting up to 30% off
New Keywords:
Biggby Coffee
Biggby Promotional drinks
Best Coffee Places
Biggby Holiday Drinks
Warm Drinks
8. B-Mobile App
Create a mobile app solely for offering coupons and
holiday deals.
Users will have the ability to access the B Happy Lounge
in this app.
9. Budget
$15,000/ 1 Month
$10,000 Social Media
Facebook, Twitter, Instagram, Pinterest Contest
Google AdWords
$5,000 Mobile App
10. Summary
There will be an increase in sales with an increase in
knowledge about Bibbgy’s holiday drinks.
Promoting holiday drinks in December will allow
excitement for the new drinks.
Using social media will allow an increase in brand
awareness.
