Blogging 101 - From "what is a blog?" to "how to write original content" and user engagement, this presentation covers the basic information you'll need to start your own dynamic content publishing website (Blog).

1. Blogging
Social ContentStrategy

2. The truth about the
internet

3. Content is King

4. Content Management

5. What is a blog?
• A Web site on which an
individual or group of
users record opinions,
information, etc. on a
regular basis.

6. So you’re thinking about
blogging?
• Blogs are a great way
to express yourself,
connect with others
who share your
passions, and share
information

7. Define your goals
• Define your goals from
the start
• Set up short, medium
and long term goals
• Design and market your
blog with these goals in
mind

8. Know your audience
• Your blog content and
design should reflect
your goals and meet or
exceed your audience’s
expectations

9. Be consistent
• Your blog is your brand
• Your blog should be
consistent with your
brand
• Your consistency will
be rewarded with
reader loyalty

10. Be persistent
• Update frequently and
keep users interested
by posting new content
that is meaningful to
your readers

11. Be inviting
• Blogging is about
creating social impact
and engagement
• Involve your readers in
meaningful two-way
conversations

12. Be visible
• There is more than
creating compelling
content to attract
readers to your blog
• You need to work
outside of your blog to
promote and develop
the community

13. Take risks
• Don’t be afraid to try
new things
• Yet don’t fall prey to
every new bell and
whistle
• Review new features
and see how they
contribute to your blog
and your audience

14. Ask for help
• The success of your
blog relies on
networking and building
relationships with other
bloggers and your
readers

15. Keep learning
• As you develop your
blog, take time to
research new tools and
features
• Keep an eye on the
latest trends and news
in the bloggospher

16. Be yourself
• Remember your blog is
an extension of yourself
and your brand
• Be authentic and blog
like your are having a
conversation with your
readers

17. Building a Successful
Content Strategy

18. Choose the right platform
• Pick one of the most
popular blogging
platforms: Blogger,
TypePad, and/or
WordPress
• What is the difference
between a hosted and
non-hosted blogging
platform?

19. Original Content
• If content is king, than
creating original content
is the key to the
success of your project.

20. Multimedia
• Add pictures, video,
podcasts
• Create multimedia
content or visual
elements to your posts
• Use other network to
link back to your blog
posts

21. Schedule ahead
• Plan your posts ahead
• Create a writing
schedule
• Save them as drafts
• Promote your posts at
different time

22. Headers and SEO
• Understanding the
importance of Post
titles, headers and sub-
headers is crucial for
getting your content
indexed.

23. Categories and Search
• Content grouping
• Facilitate search
• Keywords & Titles
• SEO and Indexation

24. The importance of
Permalinks
• A permalink is a URL
that points to a specific
blog entry after it has
passed from the front
page to the archives.
Because a permalink
remains unchanged, it
is less susceptible to
link rot

25. Share and Cross-post
• Use social bookmarking
sites to promote your
posts
• Cross post them to your
facebook page
• Add tools on your blog
to facilitate others to do
the same

26. Comment and engage
• Engage with your
readers
• Comment on other
blogs and social
networks
• Reward active and/or
loyal followers
• Lead by example

27. Grow your audience
• Use what you learned
in Social Media 101 to
grow your traffic, build
your network and share
with other like minded
individuals and groups

28. Subscribe to other blogs
• Read other blogs
• Subscribe to RSS feeds
• Set filters to monitor
what people like and
upcoming trends

29. ? Questions ?

30. Robert Scales
simplicity expert
www.HolisticHybrid.com