Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising
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A Business Case for Adding a Distributed Fundraising Platform to You Nonprofit Development Portfolio
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Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising
- 1. Why Your Organization Needs to Leverage the Most Effective Form of Online Fundraising Personal Fundraising
- 2. Agenda • What is Personal Fundraising? • Personal Fundraising is Versatile • Why is Personal Fundraising So Successful? • The Economics of Personal Fundraising • Keys to Success • What You Can Expect • Tools and Tips for Successful Campaigns • Q & A
- 3. The Story of The PMC • The Pan-Mass Challenge (PMC): www.pmc.org • Results Riders Revenue (000’s) 1980 36 $10 1985 472 $250 1990 980 $1300 1995 1715 $3500 2000 2847 $12500 2005 3883 $23000
- 4. What is Personal Fundraising? • Past: It’s not new. It has always been successful. • Present: Ideal for the Internet • Future: It will be ideal for the Phone
- 5. Evening the Playing Field • Gives small organizations the same capabilities of large ones – “This year’s (2007) top fundraiser was Falmouth- based Compassionate Care ALS, which received over $119,000. Dana-Farber Cancer Institute of Boston was a close second, with $118,925.” http://www.falmouthroadrace.com/news/show/1 • Creates Major Donors out of everyday donors
- 6. • Events – Walkathons – Bikeathons – Bowlathons • General Campaigns • Board Campaigns Versatility of Personal Fundraising
- 7. Source: http://www.techsoup.org/learningcenter/funding/page6917.cfm Why is Personal Fundraising So Successful? • Response Rates • “THE QUALITY OF THE ASK” Email Campaign Personal Fundraising Campaign 1-3% 40-80%
- 8. Economics of Personal Fundraising • Reduces Acquisition Cost • Generates New Prospects
- 9. Keys to Your Campaign’s Success • Time • Communication • Converting Donors into “Ask-ers” • Long-Term Approach
- 10. Projecting Your Results • On Average Each Fundraiser Generates: – 5 New Donors – Each Donation is $50 • On Average, for Every 100 Fundraisers… – 500 new donors and prospects – $25000
- 11. Other Techniques • Fundraising Minimums • Incentives • Competition
- 12. Blue Sky Collaborative • The Leaders in Personal Fundraising – What is it? – What are the benefits? • Proven results • Why are we so good at it?
- 13. Q & A
Editor's Notes
- Call or email us and we can find out in 5 minutes if SWEET is a good fit for your organization.
- If you’re a nonprofit that wants to increase their online donations with pledge events like walkathons, bikeathons, marathons, golfathons, or bowlathons or with a pledge campaign that gives your supporters their own personal fundraising page…give your supporter something they’d like to use to raise more money for your organization.
- If you’re a nonprofit that wants to increase their online donations with pledge events like walkathons, bikeathons, marathons, golfathons, or bowlathons or with a pledge campaign that gives your supporters their own personal fundraising page…give your supporter something they’d like to use to raise more money for your organization.
- If you’re a nonprofit that wants to increase their online donations with pledge events like walkathons, bikeathons, marathons, golfathons, or bowlathons or with a pledge campaign that gives your supporters their own personal fundraising page…give your supporter something they’d like to use to raise more money for your organization.
- Did you also know the every person fundraising in a SWEET pledge campaign online gets an average of 5 new donors for your organization? Not only does this bring in dollars but it adds new people to your mailing lists.
- SWEET offers a way for your nonprofit to have its own online pledge campaign that is branded, customized, easy to use, and affordable
- Blue Sky Collaborative, the makers of SWEET are dedicated to getting your site online fast, giving you great ongoing customer service, and we will never, ever charge you a percentage transaction fee for using SWEET. No wonder why 90% our clients stay with us year after year.
- Call or email us and we can find out in 5 minutes if SWEET is a good fit for your organization.