Why Your Organization Needs to Leverage the Most Effective
Form of Online Fundraising
Personal Fundraising
Agenda
• What is Personal Fundraising?
• Personal Fundraising is Versatile
• Why is Personal Fundraising So Successful?
• ...
The Story of The PMC
• The Pan-Mass Challenge (PMC): www.pmc.org
• Results
Riders Revenue (000’s)
1980 36 $10
1985 472 $25...
What is Personal Fundraising?
• Past: It’s not new. It has always been
successful.
• Present: Ideal for the Internet
• Fut...
Evening the Playing Field
• Gives small organizations the same capabilities
of large ones
– “This year’s (2007) top fundra...
• Events
– Walkathons
– Bikeathons
– Bowlathons
• General Campaigns
• Board Campaigns
Versatility of Personal Fundraising
Source: http://www.techsoup.org/learningcenter/funding/page6917.cfm
Why is Personal Fundraising So
Successful?
• Response ...
Economics of Personal Fundraising
• Reduces Acquisition Cost
• Generates New Prospects
Keys to Your Campaign’s Success
• Time
• Communication
• Converting Donors into “Ask-ers”
• Long-Term Approach
Projecting Your Results
• On Average Each Fundraiser Generates:
– 5 New Donors
– Each Donation is $50
• On Average, for Ev...
Other Techniques
• Fundraising Minimums
• Incentives
• Competition
Blue Sky Collaborative
• The Leaders in Personal Fundraising
– What is it?
– What are the benefits?
• Proven results
• Why...
Q & A
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Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising

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A Business Case for Adding a Distributed Fundraising Platform to You Nonprofit Development Portfolio

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  • Call or email us and we can find out in 5 minutes if SWEET is a good fit for your organization.
  • If you’re a nonprofit that wants to increase their online donations with pledge events like walkathons, bikeathons, marathons, golfathons, or bowlathons or with a pledge campaign that gives your supporters their own personal fundraising page…give your supporter something they’d like to use to raise more money for your organization.
  • If you’re a nonprofit that wants to increase their online donations with pledge events like walkathons, bikeathons, marathons, golfathons, or bowlathons or with a pledge campaign that gives your supporters their own personal fundraising page…give your supporter something they’d like to use to raise more money for your organization.
  • If you’re a nonprofit that wants to increase their online donations with pledge events like walkathons, bikeathons, marathons, golfathons, or bowlathons or with a pledge campaign that gives your supporters their own personal fundraising page…give your supporter something they’d like to use to raise more money for your organization.
  • Did you also know the every person fundraising in a SWEET pledge campaign online gets an average of 5 new donors for your organization? Not only does this bring in dollars but it adds new people to your mailing lists.
  • SWEET offers a way for your nonprofit to have its own online pledge campaign that is branded, customized, easy to use, and affordable
  • Blue Sky Collaborative, the makers of SWEET are dedicated to getting your site online fast, giving you great ongoing customer service, and we will never, ever charge you a percentage transaction fee for using SWEET. No wonder why 90% our clients stay with us year after year.
  • Call or email us and we can find out in 5 minutes if SWEET is a good fit for your organization.
  • Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising

    1. 1. Why Your Organization Needs to Leverage the Most Effective Form of Online Fundraising Personal Fundraising
    2. 2. Agenda • What is Personal Fundraising? • Personal Fundraising is Versatile • Why is Personal Fundraising So Successful? • The Economics of Personal Fundraising • Keys to Success • What You Can Expect • Tools and Tips for Successful Campaigns • Q & A
    3. 3. The Story of The PMC • The Pan-Mass Challenge (PMC): www.pmc.org • Results Riders Revenue (000’s) 1980 36 $10 1985 472 $250 1990 980 $1300 1995 1715 $3500 2000 2847 $12500 2005 3883 $23000
    4. 4. What is Personal Fundraising? • Past: It’s not new. It has always been successful. • Present: Ideal for the Internet • Future: It will be ideal for the Phone
    5. 5. Evening the Playing Field • Gives small organizations the same capabilities of large ones – “This year’s (2007) top fundraiser was Falmouth- based Compassionate Care ALS, which received over $119,000. Dana-Farber Cancer Institute of Boston was a close second, with $118,925.” http://www.falmouthroadrace.com/news/show/1 • Creates Major Donors out of everyday donors
    6. 6. • Events – Walkathons – Bikeathons – Bowlathons • General Campaigns • Board Campaigns Versatility of Personal Fundraising
    7. 7. Source: http://www.techsoup.org/learningcenter/funding/page6917.cfm Why is Personal Fundraising So Successful? • Response Rates • “THE QUALITY OF THE ASK” Email Campaign Personal Fundraising Campaign 1-3% 40-80%
    8. 8. Economics of Personal Fundraising • Reduces Acquisition Cost • Generates New Prospects
    9. 9. Keys to Your Campaign’s Success • Time • Communication • Converting Donors into “Ask-ers” • Long-Term Approach
    10. 10. Projecting Your Results • On Average Each Fundraiser Generates: – 5 New Donors – Each Donation is $50 • On Average, for Every 100 Fundraisers… – 500 new donors and prospects – $25000
    11. 11. Other Techniques • Fundraising Minimums • Incentives • Competition
    12. 12. Blue Sky Collaborative • The Leaders in Personal Fundraising – What is it? – What are the benefits? • Proven results • Why are we so good at it?
    13. 13. Q & A

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