The micro-giving network    November 2011
Q: Why do   people   give?
Hint: It’s not the persuasive prose…
A: We give   to feel   good.
Research indicates 5 key      factors influence giving               personal connection               group mentality     ...
A Penny a Day: How it Works•  Users donate a penny a    Very micro   day or more, on a         – almost no   subscription ...
A Penny a Day: Marketing•  A hip online network for      A group   socially-conscious people     activity with•  Tight soc...
If these strategies sound obvious,it’s because they are.Unfortunately, most causes,including our major competitors,are foc...
Competition: Imitate strengths, mitigate flaws                          +	   1M users, $231M in loans, $25 increments      ...
We’reseekingpartners andsupporters.
We want to hear from you•  Social investors, to bridge the next 9-12 months of ramp up•  Evangelists (corporations, social...
Thank you.With questions or inquiries,contact Taylor Jacobson attaylor@apennyaday.org+1 617 512 0767+91 91670 88648
Team       Taylor Jacobson, founder/CEO       •    Former management consultant, Oliver Wyman       •    Fellow, Startup L...
Projections and milestones                          •  1 million users at 3 cents per day  5-Year Goal             •  $11 ...
Detailed financial projections                                                                Preliminary       Under curre...
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A Penny a Day (November, 2011)

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A Penny a Day (November, 2011)

  1. 1. The micro-giving network November 2011
  2. 2. Q: Why do people give?
  3. 3. Hint: It’s not the persuasive prose…
  4. 4. A: We give to feel good.
  5. 5. Research indicates 5 key factors influence giving personal connection group mentality tangible outcome recognition micro-giving (price)Source: http://www.springwise.com/non-profit_social_cause/schoolinthreehours/, http://teninthree.com/, www.pitt.edu/~vester/whydopeoplegive.pdf
  6. 6. A Penny a Day: How it Works•  Users donate a penny a Very micro day or more, on a – almost no subscription basis cost•  $2-5k grants are crowd- Built-in sourced to winning mechanism applicants in a for viral continuous, realtime, spread voting competition
  7. 7. A Penny a Day: Marketing•  A hip online network for A group socially-conscious people activity with•  Tight social network and E- a large commerce integration market•  Affirms subscriber self- image with positive, Provides personal messaging personal•  Stories and imagery of recognition impact on individual for tangible grantees and end- good beneficiaries
  8. 8. If these strategies sound obvious,it’s because they are.Unfortunately, most causes,including our major competitors,are focused on just one or two.The U.S. market for philanthropy isover $300 billion annually.It is underpenetrated.
  9. 9. Competition: Imitate strengths, mitigate flaws +   1M users, $231M in loans, $25 increments +   Facilitates strong online connection between lender and borrower –   No mechanism for viral spread+   True micro-giving model, promotes one cause a day, asks for just $1–   No community or social dynamic–   Difficult to generate repeat customers +   Creates competitive dynamic, each person’s goodness is scored –   Overly complex site recommends “at least 6 hours” to learn the site+   Simple – people can invest in businesses with social impact–   Lacks pithy hook or mechanism for viral spread +   Group-buying + social good, taps E-commerce & social networking –   Competes against group-buying sites but can’t give same discounts+   Allows nascent causes to receive funding online–   Funding requests are not actually “micro”–   Donors unable to determine relative merit of causes
  10. 10. We’reseekingpartners andsupporters.
  11. 11. We want to hear from you•  Social investors, to bridge the next 9-12 months of ramp up•  Evangelists (corporations, social sector organizations and public figures), to spread the word to employees, customers, supporters, fans, followers, readers•  Exceptional team members (co-founders, advisors and volunteers), to lead technical and design development, advise on legal and financial, help build partnerships, and implement innovative, top-notch social media and marketing plans•  Startup incubator programs (independent, university- affiliated, unofficial), to tell us how we can better serve you
  12. 12. Thank you.With questions or inquiries,contact Taylor Jacobson attaylor@apennyaday.org+1 617 512 0767+91 91670 88648
  13. 13. Team Taylor Jacobson, founder/CEO •  Former management consultant, Oliver Wyman •  Fellow, Startup Leadership Program •  Core launch team member and fundraiser, Teach For India •  Co-founder, Duke Venture Forward, student/alumni venture group •  Founder, Midnight Riders, $300k+ raised for cancer research Dan Sack, co-pilot •  Associate, Oliver Wyman •  Former Non-Profit Fellow, Kiva.org Gerald Fine, advisor •  Ex-President and CEO, Schott North America •  Involved with a number of startups and venture capital firms Jacob Vattakaven, technical lead •  Founder, Creative Director, Quirk
  14. 14. Projections and milestones •  1 million users at 3 cents per day 5-Year Goal •  $11 million in revenues •  Over 1,000 grants for $10k ea. annually Preliminary Jan ’12 April ’12 Oct ’12 Jan ‘13Dev phase Alpha Private beta Public betaActive projects 20 25 45 150Subs 500 1,500 17,500 60,000Avg. sub 0.02 0.022 0.025 0.026Rev./mo. $300 $1000 $13,000 $47,000Costs/mo. $1,200 $4,000 $9,500 $13,000Grant cycle (days) Capital infusion required 3 11
  15. 15. Detailed financial projections Preliminary Under current assumptions, $120,000 in outside capital would allow a minimum of $10,000 in grants to be made each month until sufficient scale is achieved
  16. 16. Home pagemock-up(November 8,2011)
  17. 17. Home page design themes (September 20, 2011)

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