This document provides an overview of Macrosoft Inc, a business intelligence solutions company. It describes Macrosoft's leadership team and subsidiaries focused on analytic solutions, big data marketing, and connected digital healthcare. It also summarizes Macrosoft's expertise in areas like legacy system conversion, cloud services, web and mobile development, technical staff recruitment, and data analytics. Visuals show growth trends and case studies of Macrosoft's work with clients.

1. Macrosoft Inc
Business Intelligent Solutions
19th June 2017
Dr. R.O. Mueller
CEO

2. Business Intelligent Solutions
What we Do
Leadership
Solutions
Premier
Clients
Design and Develop state of the art Business Intelligence/Information
Technology Solutions
Ron Mueller Ph.D. CEO John Kullmann, VP, Sales & Marketing
Ed Sable Ph.D. President Basit Qari, VP, Enterprise Solutions
G. Shah, CTO Jason Singer, Director – Utility Solutions
Resources on Demand (ROD), Legacy Conversions, Enterprise Digital
Applications, Technology Staffing, Big Data/ML Solutions
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3. 2017 Macrosoft Eco-System
Vertical Focus
Macrosoft Inc
Business Intelligent
Solutions
Metrica Group LLC
Analytic Solutions
Cable 2.0 LLC
Big Data Marketing
Solutions
HealthStax LLC
Connected Digital
Healthcare Solutions
2014
2016
2017
Technology Focus
Technology Development
for All Applications
Predictive Analytics & Deep
Learning Applications
Cable (MSO) Industry
Healthcare Industry
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4. Macrosoft’s Legacy Conversion Practice
•Document existing system
•Develop a list functional requirements
•Develop a migration strategy and spec out the
development effort
Determine
Scope and
Requirement
•Create a Database and map data stores
•Convert application logic to .NET framework
(web/windows)
•Convert session/application variables to view state or
database
•Convert HTML forms, menus and any additional user
interfaces items
•Unit test each item
Migrate Data
and Application
•System testing
•Import legacy data and conduct load testing
•Deploy to application server
•Turnover documentation on migrated data and
application
Test and Turn
Over
Our Conversion Tools – More tools
in the works including ‘Project X’
Dazzle
Framework
Doc
Generator
Code Matrix
Automation is the name of the game – Along with
Super Strong Testing Standards & Procedures!
App. Rationalization
Application Analysis
Prototype
Database Migration
App Modernization
Report Consolidation
Functional Testing
Regression Testing
Technical Documentation
Automation
Testing
PerformanceCompatibility Framework
Scope
We work closely with our clients to lead them through this very tricky and complicated
process. It is often more difficult than doing start-from-scratch development.
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5. Best in Class Reputation And a Great Marketing Machine:
Powering Amazing Growth
Lines of Code
In Thousands
2015 2016 2017 1st Quarter
100
1,000
200
300
500
2,000
Over Time, we are getting larger clients and Many more of them!!
Rothchild
ViewPoint Const.
Trace Env.
Versaterm
Januz
Automann
Envolve Vision
RFL Electronic
Harris School Sys
SafetyFirst
Metro Group
Hylan
Husqvarna
Arconic
Div. Well Logging
Aertech Mach.
Motor
Six Flags
Anthony Mac.
O’Sullivan Com.
CliniLabs
Software Build.
Trader Joes
5

6. Macrosoft’s Amazing Digital Marketing Machine:
Really the ‘only’ way we are now growing our business
‘Our marketing is like a company 5 times our size – but then again our goal is to get that BIG!!!’
TOOLS &
TECHNOLOGIES
Social Media Tools
Twitter, Facebook,
LinkedIn, YouTube
71 Bulk Email Sent, 25K ContactsOUTBOUND
INBOUND
PUBLICATIONS
SOCIAL MEDIA
232K Visitors received across 14 Websites. SEO Optimizations Implemented
43 Blogs Published, About 1/week. 53 Collateral (White Papers/Case Studies/Brochures)
LinkedIn Group Management, 40 New YouTube Videos Produced
Lead Generation Tools
Hoovers, HubSpot, Sales
Force, Vertical Response
SEM
Google Adwords, AdSense,
Analytics & Remarketing
Websites
Fasbase, Lead Feeder,
Hootsuite,
WebPagetest.org, Moz
CHANNELS
--------------------------------------------------------------------------------------------------------------------------------------------------------------------
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7. Enterprise Application Architecture on HIPAA-compliant PaaS Cloud
Platform
Ops DB
(NoSQL)
Reporting
DW (Rel.)
Data Warehouse
App 1 App 2 App 2
Application / Microservices
Patient
Provider
Pharmacy
Admin
Reporting
Security
LB/
HA/
SSL
Internet
Web Pages
IOS
Data
Integration
And.
Monitoring Audit Logs Access Mgt. Scaling Encryption Security Anon./De-ID
Technology Stack
This is an example of an enterprise application architecture similar to one we are building out for a connected-health
venture startup (via HealthStax). It us a very specialized technology stack because it is
positioned in the health care industry.
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8. Macrosoft’s Integrated Enterprise Data Management:
Data-focused Project Considerations
BIG DATA INPUTS
• API/Services
• DB to DB
• EDI
• File xfer
• Real-time/sensors
• IoT
VOLUME, VARIETY,
VELOCITY
DATA HOUSING
• Flat Files
• SQL DB
• Encryption
• NoSQL DB
• Hadoop
• Spark, Storm
• Private/Cloud
VARIABILITY
DATA OPERATIONS
• Cleansing, Validation
• Match/merge/Aggr.
• Security
• Sharing/access
• Workflow triggers
• Notifications
VERACITY
DATA ANAYTICS &
PRESENTATION
• UI displays
• Reports, Charts
• Dashboards
• Embedded Real Time
Analytics with
Feedback Learning
• Analytics workbench
• Analytics datasets
• Predictive
• Prescriptive
VISUALIZATION , VALUE
Virtually all our new client engagements include the Big Data
Attributes and Predictive Analytics Components
7 Vs of Big Data
Predictive Analytics
Big Data Attributes
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9. Mobile Enterprise Application Platform
Native
Tools/Languages
Platform Independent
Tools
Interfaces
Applications
APIWeb
Service
Plug-in
Mobile Enterprise Application Platform
CRM ERP
HR Sales
Custom
Applications
SaaS
Applications
Our main focus
is Enterprise -
although we
have done some
successful
standalone apps
as well
We develop in all
the major native
paradigms.
We also use
platform-
independent tools
is the client needs
to go this way.
Over 6 Applications Last Year (2016) and hoping for at least
double that this year 9

10. Macrosoft’s Cloud Initiative: Work with our Clients to
Transform and Optimize Their Enterprise IT with Cloud Technology
Hybrid IT
Infrastructure
End-to-End
Cloud Service
Offering
Cloud
Transformation
IT Asset
Management
DevOps
Solutions
Cloud Service
Monitoring
and Support
Strategy
Discover
Assessment
Plan
Cloud
Transformation
Validation
Integration
Operate
Optimize
(Both Kalsoft and Macrosoft are
Microsoft Gold Partners)
Partner Company
In our Cloud Migration Business
We are now targeting our existing
client base. Once we have a good set
of successful case studies, we will soon
unleash our awesome Digital Marketing
Machine to grow this business.
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11. Macrosoft ML / AI Offerings and Technologies:
We are Diving in with ‘all our feet’ Forward!
Prediction
Execution
Our Recent Work
• Customer Churn/Retention
• Nearest Neighbor Modeling
• Natural Language Processing
• Logo Detection
• Image Similarity and Analysis
We are mining new AI tools and techniques (mainly trained models) from 6 basic sources:
Google, AWS, Microsoft Azure, Python, Math Works, IBM 11

12. ML / AI Sample
Nearest Neighbor: Image Similarity / Analysis
Logo Detection:
These are three example of ongoing, production ML
processes we have already built that we are currently
billing for. We are targeting at least ~12 such in 2017. 12

13. Macrosoft’ Development Centers:
A Major Strategic Advantage
•Web Development
•Print Industry Tools - POD
•Legacy App. Migration
•QA/Testing
•Mobile Development
•Leadership & Marketing
•Client Relationships
•Project Management
•R&D
•Leading Edge Development
•Mobile Development
•Cloud Development
•Application Development
•Machine Learning Algorithms
•Big Data
•Business Intelligence
Macrosoft HQ
Parsippany, NJ
Macrosoft India
Trivandrum, India
Macrosoft
Lahore, Pakistan
(130+)
(125+)
(100+)
Macrosoft
Little Rock, AR ??
•??
Organizations Owned & Operated by Macrosoft
Fully Secure with Dedicated Local Management
Robust & Secure Network Connections
Rigorous Standard Operating Procedures(SOPs)
Critical Success factors
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14. Macrosoft Specialized Technical Staff Recruitment:
A major powerhouse for us and our clients
Invest to learn Your Business
Commitment from Senior Leadership
Unique Business Networks
Employee Referrals
Macrosoft Alumni Network
Select Partnerships
Traditional Job Boards
Social Networks, LinkedIn…
Last Year (2016) our team
placed ~75
new technical people with us
and mostly our clients
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15. Macrosoft’ Web Development Expertise
Planning Requirement Analysis CMS Selection
Design Wireframe
Layout
Proto Type
Design
User Experience
Testing
Design Signoff
Development Coding Layout and
Testing
• Perform
• UX
• Cross Browser
Client Feedback
Launch Deployment
Support /
Maintenance
E-commerce
Tools and Technologies
Adobe
Social Media
Our Website Development Process
Moodle LMS
Content Management Development
Community web sites, Discussion
Forums
Corporate Websites & Blogs
E-commerce Portal
Social media Networking sites
Web/Graphic Designing
Responsive Website Designing
Logo & Banner Designing
Brochure & Catalogues, Flyer
Catalogues Designing
HTML templates for Email
Campaigns(Newsletters) Print Ads
We build and maintain web sites and do
digital marketing services (SEO,SEM, Banner,
Retargeting….) mainly for our clients. 15

16. Metrica Group LLC
Data Analytic Solutions
Implement state of the art, practical and profitable data analytics
solutions
Demirhan Yenigun, Ph.D. CEO, Alper Ozocak, VP - DB Marketing Solutions
Ron Mueller Ph.D. CSO, Alpan Atalay, VP - Partnerships
Burak Tansug, VP - Digital Analytics
Predictive Models, Deep Learning Algorithms for Client Applications
(i.e. Customer Churn, Target Marketing, Lead Generation)
What we Do
Leadership
Solutions
Premier
Clients
16

17. A Typical Data Analytic Implementation
Customer
Channel
Tracking
DB
Media
Channels
(web, e-mail,
social, off-
line)
Multi Channel
Tracking
Dashboards
Machine
Learning
Algorithms
Response
Modeling
Prospect Scoring
Target
Prospects
Customer
Segmentation
CORE ANALYTICS ENGINE
Deploy Leading Edge Analytic Platforms where the Analytics are embedded,
real-time and self learning
17

18. Strategic Partnerships/Vendors
ANALYTICS SOFTWARE DATA BROKERAGE
We partner and work with the Leading Players in the Data Mining Space
18

19. 19

20. Cable 2.0 LLC
Big Data Marketing Solutions
Implement technology driven sales leads generation solutions
for the Cable Industry
Ken Link. CEO Demirhan Yenigun Ph.D., COO
Ron Mueller Ph.D. CSO Alper Ozocak VP - Operations
Alpan Atalay VP – Client Services G. Shah VP – Chief Technologist
Turbo DB – Data Enhancement Services
NextGen Lead DB Solution
What we Do
Leadership
Solutions
Premier
Clients
20

21. Cable 2.0 LLC - Vision
Cable 2.0 LLC specializes in sales lead generation exclusively for the cable industry utilizing state
of the art data mining/machine learning technologies for data acquisition.
Services Provided:
• Turbo DB - Complete data enhancement services for cable companies for their existing
prospect databases
• NextGen - Providing a digitally sourced new lead generation service
• Serviceability Plus - Dynamic serviceability assignment service for sales leads based on
Nearest Neighbor modeling
• SmartC2 – Phone Disconnect Detection service with proprietary software utilizing telecom
signaling technology
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22. HealthStax LLC
Connected Digital Healthcare Solutions
Implement technology driven healthcare data acquisition and
storage solutions
$1. 5 Million
Burak Tansug, CEO Basit Qari, Chief Architect
Lou Pilai, CMO
Gayle Hennesey, COO
Mobile Health (mHealth) application development in Agile
methodology
What we Do
Leadership
Solutions
Premier
Clients
2017 Revenue
(Est.)
22

23. HealthStax - Vision
HealthStax specializes in designing, building and operating cloud-based, interoperable, scalable
and both HIPAA & E.U. data protection directive-compliant solutions for established life science
companies and digital healthcare start-ups.
Services Provided:
• Evaluating/selecting the right cloud-based Platform-as-a-Service
• Mobile Health (mHealth) application development in Agile methodology
• Micro-services based, scalable, secure platform architecture
• Data integration automation design & execution
• Front-end/UI design and development
• Multi-country support
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24. CONTACT US
Specialized Team - Solid Track Record -Trusted Methodologies
Macrosoft Inc
2 Sylvan Way 3rd Floor
Parsippany, NJ 07054
Direct Line: +1 973-889-0500 (ext 1272)
Email :
Web : www.macrosoftinc.com
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