The document summarizes the progress and iterations of a startup idea over 10 weeks to create a real-time captioning service. It started with developing a translation glove for sign language and social interactions. Through customer feedback and insights, it evolved into a 24/7 captioning service mobile app that provides affordable captions on phone calls for the over 15 million Americans with hearing loss. The document recaps each stage of development and refinement of the product, business model, and value proposition to end with the best solution of a always-available captioning service called Lifecaption.

1. 99.9%

2. 0.01%

3. THELEAN
SIGNUP
Interviewsthisweek:
Totalinterviews:
10
115

4. NooreKadri
Relentlesshustler
ThibaultDuchemin
ProductPicker
PieterDoevendans
GrowthHacker
AchalPandey
HackerGenius
TharakKrishnan
HardwareGuru
BSMaths/MEng.IEOR,UCB BSCS/MSPhysics/MEng.IEOR
MSEEUTA/DolbyLabsInc.
InnovationSciences,Eindhoven
UCSD/Genentech

5. NooreKadri
Relentlesshustler
ThibaultDuchemin
ProductPicker
PieterDoevendans
GrowthHacker
AchalPandey
HackerGenius
TharakKrishnan
HardwareGuru
BSMaths/MEng.IEOR,UCB BSCS/MSPhysics/MEng.IEOR
MSEEUTexas/Dolby
InnovationSciences,Eindhoven
UCSD/Genentech

6. somanydifferentcustomers!
whotobeginwith?
wevalidatedthe
problem!
butnotthesolution…
“wearthat?”
“youreallywanttogotohardware?”
“isthemarketbigenough?”
Eurekâ:
UNDERSTAND!
let’sbreakinto
captioning!
canwedobetter
thanGoogle?
4pupilsdilatedatonce!
biggermarket&pool
oftestersready
audiologistsareexcited!
pricemakessense
prototypeready!
wewon’treinventthe
wheel!NDAsigned
focus
L
J
“thisglove
kicksass!”

7. QUICK RECAP’

9. signlanguagetranslationglove
deafASLsigners
expressingvoicebyhands
onlinesale,GoogleAdwords
monthlysubscription
PRODUCT
CUSTOMER
PROPOSITION
CHANNEL
REVENUE
MODEL

10. THEY
WANT
TO
LEARN
THEY
WANT
TO
COMMUNICATE
d/Deafworkers
manager
deafchildren
students
parents
CUSTOMER
PROPOSITION
EFFICIENCY
AUTONOMY
EXPRESSION
EDUCATION
SOCIALLIFE
ACCESSIBILITY
ATTRACTIVITY
ASLLEARNING
FAMILY
ASLLEARNING
FRIEND

11. THEY
WANT
TO
LEARN
THEY
WANT
TO
COMMUNICATE
d/Deafworkers
manager
deafchildren
students
parents
CUSTOMER
PROPOSITION
EFFICIENCY
AUTONOMY
EXPRESSION
EDUCATION
SOCIALLIFE
ACCESSIBILITY
ATTRACTIVITY
ASLLEARNING
FAMILY
ASLLEARNING
FRIEND
WAIT…
WHAT??

12. d/Deafworkers
CUSTOMER
PROPOSITION
EFFICIENCY
AUTONOMY
EXPRESSION
“I make do with
what’s out there”
“Why would I hang out
with a different culture?”
“I avoid these situations,
it’s too embarrassing”
STOP

14. Understanding
= the real need
Groupconversation
= the real pain

15. WEEK 5 – A CAPTIONING SERVICE FOR GROUPS

16. SENIOR
8M
7M
d/DEAF

17. 5

20.
insight:
(speech
recognition)

21. Separate
Sources
Identifies
Speaker
Recognition
Technologies Inc.
Translates
Speech
Captures
Sound
Reduces
Noise
supplier NDA & tests free use

22. Captures
Sound
Multi-directional&
movablemike
Reduces
Noise
Noise-cancellation
processing
Separate
Sources
Speakerlocation
Diarization
Identifies
Speaker
Characteristic
patterns
Translates
Speech
Deeplearning
SpeechRecognition
DisplaysInformationFiltersRelevantWords

23. Captures
Sound
Multi-directional&
movablemike
Reduces
Noise
Noise-cancellation
processing
Separate
Sources
Speakerlocation
Diarization
Identifies
Speaker
Characteristic
patterns
Translates
Speech
Deeplearning
SpeechRecognition
DisplaysInformationFiltersRelevantWords
Smartcaptions
forgroupconversations.
PROPOSITION
VALUE

24.
StrategicAlliance
Suppliers
Audiologists
Non-profits
DepartmentofLabor
ADA,FCC
Government
BIG IDEA:
WE HAVE THE SAME MISSION

25. INSIGHT:
WE MAKE SENSE AS A PHONE SERVICE

26. 10 - BEST 24/7 CAPTIONING SERVICE

27. captioningserviceinanapp
24/7available&affordablecaptions
onlinesales,audiologists
30$/monthsubscription
PRODUCT
PROPOSITION
CHANNEL
REVENUE
MODEL
CUSTOMER
15Mhearingimpaired
withdisablinghearingloss

28. Go&dofirstwhatyou’re
mostuncomfortablewith.
Payattentiontosmall
details&sweattogetthem
Learn.
Learn.
Learn.

29. Thanks to the LLP staff,
mentors, GSI & students for
their advice, feedback,
insight&support.
Itwasalotoffun.
--Thibault,Achal,Pieter,
Noore&Tharak
We graduate in a month and
will keep Transcense running.
Lovetostayintouchifyouare
interested to be a mentor,
advisor, team member in this
journey to help us bridge
communicationgaps.
e-mailusat:
transcenseteam@gmail.com
THANK YOU…
… DON’T MISS THE REST!

30. APPENDIX

31. 2 – A TRANSLATION GLOVE FOR SOCIAL INTERACTIONS

32. WEEK
2
3 – A TRANSLATION GLOVE FOR EDUCATION

33. WEEK
3
4 – A TRANSLATION GLOVE WITH CAPTIONS

34. WEEK
4
5 – A CAPTIONING SERVICE FOR GROUPS

35. WEEK
5
6 – A CAPTIONING SERVICE FOR GROUPS WITH LICENSE

36. WEEK
6
7 – THE BEST GROUP CAPTIONING SERVICE

37. WEEK
7
8 – THE BEST GROUP CAPTIONING MONTHLY SERVICE

38. WEEK
8
9 – BEST 24/7 CAPTIONING SERVICE

39. 10 – FINAL - LIFECAPTION