Lecture 8 - Technology, Innovation and Great Power Competition - Cyber
I decide fast lecture 8 resources
1. IDecideFast – Bidding Business Model
Traffic drivers: Bidding Bulletin
1. Bidding websites Expanding Bidding Free model Online Automated
Ibid, webidz, ubid Templates Increases comfort in Service for bidders Users
2. Decision software determining bid and
firms. Customer willingness to Personal Bidders in online
3. Snipers Acquisition participate relationships with Auctions:
4. Realtors 1. Traditional eBay Auction
domain experts 2. Best Offer eBay
(Champaign Realtor
Association) Separate Premium 3. Three offers – eBay
4. Name your own price -
(domain experts) Models Priceline
Modelers/ Web
Algorithms Bidders access 1. BiddingPal.Com Bidders in Real Estate:
2. Intermediaries e.g. 1. Best Offer Real Estate.
fellow bidders 2. Haggling – Real Estate.
Software AppleStore (longer
term)
Developers Eyeball access for Advertising
Ad companies Companies
MKTing/Sales/Admin And Domain Experts And Domain Experts
Template fee
Software Development
People Ads for the free from more
Hosting/Infrastructure online auction sophisticated
bidding tool models e.g.
Sales/initial customer acquisition real estate
10. Uncertainties in Maximum Bid
• How do you best determine your absolute
maximum?
• Consider that…
– You have not seen the item in person to
determine the status or quality of the item.
– You may not know the current market price.
– You do not know the future market price.
11. Partner Development
Online Bidding Sniping Realtor
Websites Websites Associations
• Shared economics: User clicks
• Co-development/invention: Mixing crawler capabilities with model
• Common customer: Online users
18. Ongoing
• Ongoing contacts with partners
– ibid/ubid/webids
– Snipers
– Champaign county realtors
• Continue building capability to track customer
usage habits
• Video tutorial
• Test elasticity of demand for template fee
• Enhancing website
23. Number of Potential Customers
– Fee-based real estate template
• Champaign -100 per month
• Chicago area – 4000 per month
• U.S. – 300,000 per month
24. • How do you best determine your absolute
maximum?
• Consider that…
– You have not seen the item in person to
determine the status or quality of the item.
– You may not know the current market price.
– You do not know the future market price.
26. Pricing Option 1
– Free Online Auctions, Fee Real Estate (1 year)
• U.S. – 300,000 per month
• 20% of market (very low estimate based on surveys)
• $10 per customer
• $600,000 per month from real estate template
– Free Online Auctions with Ads
• 100,000 users
• RPU =$1 - $2
27. Pricing Real Estate Template
• Pay per single use
– May reduce cost for users who only bid on 1-2
homes
– Increases uncertainty to user of total cost
• Pay per number of uses
– Uncertainty about number of uses remains
• Pay per unit time
– More willingness to pay
– Increases revenue (can charge more than for
single/set number of uses)
28. Pricing Option 2
– All Free
• 100,000 users online auctions/month
• 60,000 users real estate per month
• Ad RPU =$2
33. IDecideFast
Value Proposition
90% of decisions we face do not require
mathematical analysis. Just clear thinking. Social Networking
Many are faced by a large % of the population.
Fast Idea Generation
Categorized Post to the World/Friends
Collaborative Decision Making
e.g. My Decision is: which school should I go to?
Designed for the lay person not the
Please help me with:
decision analyst.
1. Alternatives What do I know?
Useful
2. Uncertainties What are my
Information What consequences
do I care about?
choices?
3. Trade-offs Creative
Alternatives
Clear
Values
Elements of
4. Frame A Good
Decision
Sound
5. Pros/Cons What is it that
I am deciding?
Helpful
Frame Reasoning
Am I thinking
straight about this?
Commitment
Categorized Decisions to
Follow Through
Relationships, Marriage, Entertainment, Will I really take action?
90% Clarity by 5% Clarity by
Dining, Car, Purchase, Vacations, chatting, simple model
School, Bidding, Retirement brainstorming,
venting
5% Detailed Solutions to Select Decisions (Templates)
(Based on Customer Feedback)
Instant Bidding, Which Job, Vacation, Refinancing, Retirement,
Messaging/posting Medical Decision
34. 1. Traffic 1. Expanding 1. Social 1. Online self-
generators service 1. Decision bulletin
templates/Categories networking
(keywords from 2. Customer Users
2. Collaborative
• Twitter acquisition beyond 2. Advertising
decision making
college students companies
• Ask.Com 3. Rapid feedback
3. Build/operate/ 3. Template Users
• Facebook maintain 4. Detailed
Updates) solutions for
select problems
2. (templates)
Professional/Student 1. Internet
1. Modelers
associations/LinkedIn
2. Software vendor
3. MKTing/Sales/
3. Template Domain
Operation/admin
Experts
personnel
1. Software development
2. People 1. Advertisement
3. Incentives (for initial customer acquisition) 2. Coupons
4. Hosting/infrastructure
5. Gathering data for templates 3. Template fees
6. Survey/questionnaire costs for templates
