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-19- What we found: Customer Clinacuity I-Corps@NIH 121014


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What we found: Customer Segments
Customer archetype: Inpatient EHR user –
Specialist Interventional Radiologist
Male, 40-65 years old
Attending physician, specialist
Not the buyer, but the
Motivations: Less time using
EHR and more with patient;
Easy clinical documentation;
High risk patient care; See
more patients; Optimize
Influenced by: Department
chair, Peers, Scientific
knowledge (journals, web)

Published in: Education
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