4. The ethical practice guided by post modern discourses modernization The aesthetic scenario Post modern possibilities The aesthetic scenario
5. Functionalism modernization D e f i n e d A e s t h e t i c D e f i n e d t e c h n i c a l p o s s i b i l i t i e s e d D e f i n h u m a n c o n c e r n s
7. Aesthetic of Postmodern alternatives C u l t u r a l r e f e r e n c e s D i f f e r e n t s p a t i a l r e l a t i o n s h i p s H i s t o r i c a l c o n t e x t
14. Contemporary media blurs the line between goods that are needed and goods for which a need is created by commercial images Exchange value in which the value of goods is based on money rather than usefulness Multinational capitalism separates produced goods from the plants, minerals and other original materials and the processes used to create them Urbanization separates humans from the natural world Language and ideology in which language is used to obscure rather than reveal reality when used by dominant, politically powerful groups
21. Modernization Differences Post Modernity Simulacra Universality of material Homogenization of product Originality of form Contextual image sustainable ethical aesthetic S a c r e d i t y o f m a t e r i a l P s y c h i c m e m o r y C o g n i t i v e m a p p i n g