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1. Digipak and advert research / Lil Uzi vert – ‘Luv is rage 2’
For a start you can see the sort of genre thiscover
istryingto presentas “rap” by the large image of
the artist himself ‘Lil Uzi vert’ashe isglobally
knownforhisrap career,thisis an image of him
holdingup2 fingersindicatingthe name as‘luvis
rage 2’, The backgroundimage isblackand white
but itcoveredby2 lightblue linesthatare
presentingastape coveringitthat’sina font made
by an expensivebrandcalled“off-white”.There isa
lotof textanduse of imageryinthiscoverrelated
to emotionsandfeelingsforexample the imagesof
the brokenheart,the skull,anarrow througha
heartetc...This couldsignal thatit’san emotions
albumand meansa lotto him.The font of the text
of the backgroundimage looksdrawnonand sort
of doodlesshowingitcouldbe achildishalbum/
themesof childishlyrics.
I thinkthat the audience thatLil Uzi vert istryingto attract withthispiece are people thatare intothis
sort of expressivestyle of rap,notonlythisbutI thinkthat he is tryingto reach out to the teenagersthat
are intoexpensive brandsandfollowthissortof rap genre of spendingloadsof moneyandtryingtobe
overthe top withtheirmoneyforexample the expensive clothesthathe iswearingandthe luxury
clothingbrand“off-white”.Imainlythinkthatthe audience thatwouldbe attractedtothishoweverare
more expressive andemotional due tothe use of doodle imagerysuchasthe heart to representlove,the
skull torepresentdeathandthe imageryof himwithdemon wingsonitto showsad emotions/angry.
Juston thisposteralone there isnoform of
informationonwhenthe albumwill be released
or where youcan buythe album,the only
informationthatyougetisthat there will be a
number2 to the albumseriesof ‘luvisrage’this
showsusthat he knowsthatpeople will know
where toget hisalbumfromas he is well
known.There isalsono linkoranythingrelated
to hissocial mediaaccountsor anythingtolet
the audience knowwhere togetthe
informationtothe release date.Thisalbumwas
actuallyreleasedonmanydifferentstreaming
sitesandapps suchas Spotify/apple music/
soundcloud/ YouTube etc…
Lil Uzi vert –
‘Luv is rage 2’