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1. Campaign schedule
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Release Launch dates;
- When would we print them?: after summer breaks
Consideration of season calendar events;
- What is going on locally that may interfere with our
campaign?: Nothing really apart from people might be
going back to school around that time.
- Are there any events that we could use to boost our
campaign?: The event that we are campaigning.
Location and scheduling of advertisement;
- What stations / channels / location do we see our adverts
being played?: Most likely just forest.fm, nothing
national as people listening would be out of range to
join the school.
- For radio and TV what time of day do you feel suits your
campaign?: This would possibly be around 3:20 in the
afternoon because this is when parents are sitting in
their car waiting for their kid to finish school and they
would be listening to the radio.
- How much do radio slots might cost me?: Radio slots can
cost anywhere between £250 - £1000 for a 30 second advert
for 1 week depending on the charging rates of the radio
station.
Easter campaign: putting the campaign together.
- Make sure that by the end of lesson 6 everyone in the
group has emailed their section power-point to each
other.
- Over Easter your task is to individually put together
your groups advertising campaign plan.
- You can make one giant power-point using your own designs
to make it your own, or you could use another program for
this such as Prezi, Canva, Emaze, Powtoon, a short
vodcast etc…