After summer breaks would be the optimal time to print and distribute launch dates for the campaign to boost enrollment at a local school, as there are no major conflicting local events and people would be returning from breaks. Radio advertisements on the local station forest.fm in the afternoons when parents wait to pick up kids from school, around 3:20pm, would be effective for reaching the target audience at minimal cost of £250-£1000 for a 30 second spot running one week.

1. Campaign schedule
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Release Launch dates;
- When would we print them?: after summer breaks
Consideration of season calendar events;
- What is going on locally that may interfere with our
campaign?: Nothing really apart from people might be
going back to school around that time.
- Are there any events that we could use to boost our
campaign?: The event that we are campaigning.
Location and scheduling of advertisement;
- What stations / channels / location do we see our adverts
being played?: Most likely just forest.fm, nothing
national as people listening would be out of range to
join the school.
- For radio and TV what time of day do you feel suits your
campaign?: This would possibly be around 3:20 in the
afternoon because this is when parents are sitting in
their car waiting for their kid to finish school and they
would be listening to the radio.
- How much do radio slots might cost me?: Radio slots can
cost anywhere between £250 - £1000 for a 30 second advert
for 1 week depending on the charging rates of the radio
station.