Data Con LA 2019 - Startup Showcase The Sound Bar

1. The Sound Bar
Technology • Recording Studios • Innovation
Facebook: Dewayne Ferrell
Linkedin: Dewayne Ferrell
ferrelldewayne@gmail.com
“Confidential and Proprietary. Copyright (c) by DeWayne Ferrell. All Rights Reserved.” 1

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3. What it takes to release 1 song
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Song writing
Beat making
Song Demo
Studio recording
Song editing Imagery
Publishing
Distribution
Performing
Licensing
Networking
Song paperwork
Promoting
Branding
Step 1 (A & B) Step 2 (A & B) Step 3 (A & B) Step 4 (A & B)
Step 5 (A & B) Step 6 (A & B) Step 7 (A & B)
Marketing
Step ∞

4. The... destination for creatives
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The Sound Bar Multimedia Recording Studios
Co-Working space
Community • Monthly memberships •
Curated services
Major recording studio
Industry knowledge • Sound quality •
Record label
“Confidential and Proprietary. Copyright (c) by DeWayne Ferrell. All Rights Reserved.”

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Traditional
recording studio
Max capacity: 10 - 20 musicians a day
Recording services: $50 hr - $250+ hr
Mixing & mastering: $350 - $2,500+ a song

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The Sound Bar
studio design
Capacity
350+ persons a day

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Our services The Sound Bar
Recording $100 monthly
(unlimited)
Mixing/Mastering* $79.99 monthly
(unlimited)
Production (Beats)* $39.99 monthly
(unlimited)
Marketing/Promotion* $29.99 monthly
We provide every service creators need to start, grow,
and maintain their careers
*Independently licensed software, accessible to every
studio and/or musician around the world.

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Software
SpHear: On demand mixing & mastering
Beat Harmony: Subscription based production
Lacoona: Karaoke style D.A.W.
Direct 2 DJ: Advanced distribution
Career sweet: Career management tool
(More software in development)

9. www.capitalstudios.comwww.redroomstudios.com
Studios Owners Avg run rate
Market
ownership
Cost
Major
problem
Amount
Major studios Major labels Unlimited 15% Very high Exclusive 35
Minor studios Individuals/Engineers 4 - 9 months 45% Mid - High Cost 100+
Home studio (A) Artists/Engineers Unlimited 35% Cheap Unsafe 1000+
Home studio (B) Major artists Unlimited 5% Varies Exclusive ???
Appendix - Competition details
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www.recordplant.com
Market share very
attainable because the
bulk of our competitors
are extremely lean.

10. Team details
EXECUTIVES
CEO: DeWayne Ferrell
COO: DeWayne Ferrell (Interim)
CTO: Doug Purcell
CFO: Melissa Garrett
CMO: Paula Joseph
Creative Director: Nikki Barber
Administrative assistant: Daria Norman
Sales manager: Jason Terry
Content Director: Diana Sims
IN STUDIO PERSONNEL
Whitney Taber: Studio manager
Jessica Bristol: Head engineer
Michael Easie, Alina Akhmadullina: Engineers (2)
Alliyah Webb, Jasmine florinte: Associates (5)
Musicians Institute, LACM, Full sail, etc.: Interns (10)
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11. Projections
(Per location)
Year 1 Year 2 Year 3 Year 4 Year 5
Our market share >1% 4% 10% 35% 55%
Churn 3 Months 4 Months 5 Months 6 Months 9 Months
Profit margin 26% 38.8% 32% 40.6% 54%
Avg monthly members 1,000 1,500 1,500 1,500 2,000
Avg monthly spending
(Per member)
$350 $500 $665 $875 $1,160
Total locations 1 6 15 25 40+
Total customers 4,000 27,000 54,000 75,000 105,000
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12. Raise
Convertible note
Seed round
Exit options
● Early IPO (Canada stock exchange)
● Facebook or Amazon
● Major record labels
● Indie music conglomerate
● Dividends
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13. The Sound Bar
Chain Multimedia Recording Studios
Facebook: Dewayne Ferrell
Linkedin: Dewayne Ferrell
ferrelldewayne@gmail.com
“Confidential and Proprietary. Copyright (c) by DeWayne Ferrell. All Rights Reserved.” 13

14. Appendix - Customer acquisition
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Major artists Indie artists Wanna-be-artists Podcasters
Karaoke Video-room users Media companies Music companies
Organic marketing
Word of mouth
Referrals
And more...
Partnerships
DJ companies
Performance companies
And more...
Sponsorships
Podcasts
Events
And more...
Marketing firm
Social media
Events
And more...

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