Mashup Media Inc's Slide Deck for Mashup.com

2. Discover new music and content from other
users Life’s Soundtrack, and then
purchase them at the Mashup MP3 store.
Upload, organize, and stream your music
anytime, anywhere, on any device.
Post your favorite songs, albums, playlists, pictures and videos to define your
Life’s Soundtrack.

3. Mission Statement:
“Connect everyone in the world through their passion of music
by building the ultimate online music experience”.

4. Mashup was built by a TEAM of “Music Lovers” for people
who share the same passion for everything music!
Haythem Khalil Samuel Dorr
Chief Executive Officer Technology and Capabilities Lead
Wishes he could shoot under 100 in golf. Loves pizza and pasta from Costello’s.
Favorite Artist: Jay-Z Favorite Artist: Lil’ Wayne
Recent Experience: National Online Recent Experience: Developer at United
Marketing Director for the ADC Health
Ryan Walseth Brad Wieck
Chief Operating Officer Brand Manager
Is a boating and water sports enthusiast. Ex-college hockey player still living the
Favorite Artist: Anything the girls like glory days.
Recent Experience: Has successfully Favorite Artist: Skrillex
launched 3 business ventures Recent Experience: Brand Ambassador
for Coca-Cola
Simon Raper
Chief Financial Officer Advisory Board:
Plays guitar for kicks. Lief Larson, CEO, Workface Inc.
Favorite Artist: The Smiths Todd Leonard, Executive Director, Minnesota Angel Network
Recent Experience: CFO experience in both Daniel Leonard, Account Executive, Groupon
Fortune 500 Co’s and local businesses Kareem Ahmed, Founder, New Economy Labs
Shaz Khan, Platform Engineer, Facebook

5. Success to Date
Apps on all 4 major
32,000 Beta 550,000+
smart phones
Users Worldwide Songs uploaded
(iOS, Windows,
Android, BlackBerry)
Staff of 5 7 interns from Available in
Employees multiple 5 languages
colleges/universities in
MN

6. 40 million
visitors
1,000,000 Grow a team of 5 rock
free users star developers
Year 1 Goals
Over $1 million 2012 Mashable award
In revenue nomination
5 Million
Purchased songs

7. Website Statistics
// Average Time on Site: 12 minutes 36 seconds
// Google Searches for term “mashup”: 67 million
// Number of Countries with Mashup Users: 64
Statistics from 2/29/2012 – 3/09/2012

8. Media Coverage on Mashup and Mougg

9. PLAY – SHARE - DISCOVER
// Phase 1 PLAY – A cloud-based platform for users to upload and
organize their music, and then stream it anytime, anywhere, on any
device.
// Phase 2 SHARE – Through the “Life Soundtrack” Curation, a
user can tell a story of where they have been, where they are, or
where they are going by sharing their music, photos, videos,
upcoming concerts, and more. They can discover new content they
love by following other users “Life Soundtracks”.
// Phase 3 DISCOVER– With over 17 Million songs, users are able
to find almost any song they are searching. Once they find it, a user
is able to purchase the track or album and automatically sync it to
their Mashup Music Library.

10. PLAY.
// Mashup is a cloud-based
streaming music service.
// Mashup allows a user to
stream their music anywhere,
anytime, on any device.
// Mashup is a cross-platform,
and available on any Android,
iOS, Windows Phone, or
Blackberry device.

11. SHARE.
Content Discovery Through your “Life’s Soundtrack”
By following other people with your passion for music on Mashup, you can
discover new content including music, photos, videos, upcoming concerts,
and more. All by just clicking the “follow” button, you open yourself up to
discovering everything music!
music videos photos concerts
Life’s soundtrack.

12. DISCOVER. MP3 Store.

14. Total Available Market (TAM)

15. Competitive Market Analysis
Mashup is able to achieve a competitive advantage by
providing a solution to competitors’ flaws.

16. Recent Tech-Sector Valuations
$101 Billion $1.5 Billion $1 Billion
5/18/2012 5/17/2012 Acquired on 4/22/2012
$180 Million $100 Million $4 Billion
4/11/2012 Acquired on 5/13/2012 4/13/2012

17. Revenue Projections
100 Million Users
As of May 4th, 2012 Fully Developed Site 10 Million Users
Users 30,000 1,250,000 10,000,000 100,000,000
MP3 Net Margin None $756,750 $6,474,000 $65,280,000
Advertising/
Merchandizing
Revenue
None $3,125,000 $25,000,000 $250,000,000
($2.50 per user)
Total Net Revenue None $3,881,750 $31,674,000 $317,280,000

18. What Do We Need to Get There
// Scalability on Demand – our intention is to purchase
rather than rent server capacity and we require approx.
16,000 TB by the end of year 3.
// People – need a core team growing from 7 today to 50
by the end of year 3.
// Development – all in house in first 12 to 18 months non
design and strategy work outsourced thereafter.
// Customer Support – again in house for first 12 to 18
months to ensure we learn and adapt to our customer
needs to drive growth. Outsource after we hit 3 million
users.

19. Key Metrics We Need to Hit to Make Our Numbers
Year 1 Year 2 Year 3
Number of Visitors (millions) 40 100 200
Number of Users (millions) 1.3 6.7 21.0
Number of Songs (millions) 250 1,339 4,203
Capacity (GB) (millions) 1.5 9 27

20. User Acquisition

21. Facebook Integration
// There are three key actions involving Facebook that Mashup will use to
leverage its growth strategy: listen, love, buy.
// Each time a user performs one of these actions, it is shared with all of their
friends.
// The average Facebook user has 130 friends.
// Mashup’s user base currently consists of more than 30,000. These key activities
are exposed to each of their 130 friends.
// The result is over 3.9 million users exposed to Mashup.
3.9 million
users
3.9 million users with 130 friends each results in 507 million users introduced to Mashup.com

22. Capacity Requirements
Year 1 Year 2 Year 3
Number of Users (millions) 1,251,411 6,695,364 21,012,921
Average # of Songs 150 150 150
Average Capacity Required Per User (GB) .75 .75 .75
Total Capacity TB 939 5,022 15,760
Server Investment $234,640 $1,255,381 $3,939,923
Bandwidth Cost Per User $0.004 $0.004 $0.004

23. Employee Headcount
Year 0 Year 1 Year 2 Year 3
Leadership Team CEO, COO & CFO 3 3 3 3
Technology and Capabilities Lead 1 1 1 1
In House Developers 0 1 5 5
Graphic Design Lead 1 1 1 1
Graphic Designers 0 0 3 3
Interns 0 3 3 3
Brand Manager 1 1 1 1
Sales & Marketing Staff 0 0 2 6
PR Manager 1 1 1 1
Customer Support Lead 0 1 1 1
Customer Support Hires 0 6 14 14
Customer Support Interns 0 6 6 6
Accounting, HR and Support 0 1 3 5
Total Headcount 7 25 44 50
Total Salary, Taxes & Benefits $ $0 $537,200 $1,657,920 $2,035,770

24. // Unlimited Storage
// Easy to Use
// Anytime, Anywhere
// Social Sharing
// “Life’s Soundtrack”
// Love
// CONTACT INFORMATION
Haythem Khalil
CEO
Mashup Media Inc.
763.458.4611
haythem@mashup.com