McDonald's Mini case study from Marketing management by Kotler Keller

2. McDonald's history

3. McDonald's Today
Serves 68 million customers daily
36,900 outlets in 120 countries
1.9 million Employees

4. McDonald's MISSION
“To be our customers
favourite place and way
to eat and drink.”

5. Miles Ahead Of Competition
0
5
10
15
20
25
30
35
40
McDonalds BurgerKing Starbucks Dominos Subway KFC
SystemWide
Sales(billion$)

6. McDonald's INDIA

7. 1.
What are McDonald’s core brand
values? Have these
changed over the years?

8. Cleanliness
Quality
Service
Value
Cheaper

10. 2.
How has McDonald's grown its brand
equity over the years? Has
McDonald's changed in different
economic times or in different parts of
the world? Explain.

12. Line extension

13. Introduced healthy menu

14. Locally focused menu
in India

15. services

16. charities

17. campaign

18. 3.
What risks do you think
McDonald’s will face in the
future?

19. Changing customer taste and life style
New competitors
Slim down the menu
Availability of alternative fast food
Tackle the bad PR by paying staff more

20. summary

21. disclaimer
Created by Saurabh Kumar, NIT Delhi , during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow