Ray Kroc started it all when he bought the franchise of a small burger jointowned by Dick and Mac McDonald, and opened his first restaurant in DesPlaines, Illinois in 1955. Now, McDonald’s has more than 30,000 restaurants,serving nearly 50 million people in over 119 countries everyday, making it thenumber one quick-service restaurant in the world. George T. Yang built the first Golden Arches in the Philippines in 1981. As of 2005, McDonald’s Philippines is a 100% Filipino-owned company. From its first restaurant along Morayta, Manila in 1981, McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide! With Kenneth S. Yang at the helm, McDonald’s is now a multi-billion peso company that continues to expand and serve Filipinos all over the country.
Xanthie Sarreal • Graduated at St. Joseph College 1999 • Bachelor of Science in Business Administration - Major in Management • West Point College 2005 • Bachelor of Science in Business Administration - Major in Marketing. • Presently works as Marketing Manager in McDonalds Manggahan Branch
Support sales Render good service measuring Satisfy customersperformancesstrengths and Organizes their weaknesses employees monitoringperformance ORGANIZATION formal informal Rewards and best performance of employee incentives meets future manpower needs Promotions and recognitions improves job satisfaction Motivate
up to date with innovationsPromotes products through actively sponsoring severalinternationally recognized events like the OLYMPICS2012 that was held in London. Not immune to the effects of a recession. Reduce McDonalds solid waste through source reduction, recycling andhas always maintained its position at the McDonalds composting forefront of the fast food industry. health concerns related to the daily consumption of fast food has been able to expand their products and marketing campaigns to include health-conscious individuals.
strength opportunity Problems business firm risk analysis internal attacks invest planning learn planner executive develop systems identify weakness consultant SW O TStrategystrengths weaknesses opportunities threats threat access external ompetition firm natural exercise information analyze evaluate resources capacity diagnosis matrix help
• McDonalds has a strong global presence • Worldwide brand image and reputation • Good governance of its operating line • McDonald’s offers the consumers reasonable value, great service and choice. • Strategic locations
• High employee turnover rate • Negative public image of their foods • An increasing price competition • Large fluctuations in their net and operating profits making impacts on the investors. • Failing pizza test market thus limiting their ability to compete with fast food pizza providers.
• McDonalds can open up online services • Continuous growth of our economy • Discounts given on every food item • Continuous growth of population in our country • McDonalds can introduce healthy hamburgers for people
• COMPETITORS • Cost of utilities • Cost of raw materials • Economic problem