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Nokia
- 5. DECIDING WHICH MARKET TO ENTER Nokia entered market by WATERFALL approach which is gradually entering into SEQUENCE
- 8. NOKIA FIRST INTRODUCED Licensing Joint Ventures Direct Investment
- 15. Products range from $30 to $600 to meet the economic needs of their global consumers for different markets
- 16. What can Nokia do to gain market share in the united states and Europe where its presence is not as strong?
- 17. Consumers are allowed to roam internationally and use new data services like text messaging Using GSM technology BUT The US and Europe use a CDMA system for these network requirements
- 18. Nokia needs to focus in on this new consumer group.
- 19. In the ever Changing World of Mobile Technology, What are the greatest threats to Nokia’s global presence?
- 20. THREATS: 1. Competitors 2. Fast-paced world of mobile technology 3. Nokia has evolved on a slower rate while trying to maintain low prices for its international consumers
- 21. These products and companies have had break-through after break- through of innovative technologies and have maintained product differentiation.
- 22. RECAP Deciding Which Markets to Enter Deciding on the Marketing Program Deciding How to Enter the Market History of NokiaHISTORY OF NOKIA
- 24. Design By : Nallamothu Satish Roy, IIT Kharagpur Under an Internship By : Prof. Sameer Mathur, IIM Lucknow
Editor's Notes
- Mobiles are everywhere, who doesn’t use mobile these days, in late 90’s its difficult to buy one but now people where so engrossed with mobiles by the technology and services it provides so today I’m going to talk you about a company which holds a market share of 48.7 percent in the market which is none other than NOKIA
- Nokia connecting people ,before knowing about its current situation I would like to tell you how the company was established and grown into a biggest telecommunication industry
- Nokia introduced its first mobile which is Mobira Cityman 900 and lastest mobile after tied up with Microsoft is nokia 230 dual sim For fun fact the company had improved its technology from analog to digital from bigger size to portable handset and now in digital age nokia is trying reversed its screen size increased in new mobiles with its capabilities too
- Nokia belongs to finland country it has a long history at first in 1865 it started as a pulp mill in 1865 and in 1970’s it shows interest into different ventures expanding by introducing power & electronic business after that in 1987 it intoduced its first portable mobile phone of GSM network with Siemensand after that it left all its remaning business nd mainly concentrated on telecommunications netwotk and as a serivce provider
- After 1990’s the company is well established in the home country finland Nokia want its product to reach globally so its decided to market global scale but the company dilema is how to enter by so after well thought it was done by waterfall approch which is it carefully plan expansion to neighbouring countries
- Which will help to expand its resources carefully without putting the company at risk, Nokia’s broad strategy is that it entered its product into developing countries and the product is also modified based on geography income population and political climate change and main thing its available in affordable price because its where the growth is prone and in developed countries it presented a product with high technology and at high prices
- After deciding which market to enter question arises HOW? How to enter the market Nokia company has done by few phases which are
- Licensing, joint ventures, Direct investment Nokia hs first issued it trademark,patent ,trade secret and other items with value for a fee Nokia has aquired the seimens stake in nokia seimens networkson 1july 2103 and coverted it brand name to Nokia Solutions and Networks, also referred to as NSN After Nokia is well established into the market the company has made a direct investment by creating a manufracting plants, jobs and mainly control over its investment and so can develop marketing policies that serve its long term international objectives
- Deciding on Marketing strategy
- Nokia has found common needs and wants in global markets so it doesn’t have to change product for every country Nokia has made market adaptation a significalt dif in consumer behavior to make the consumers fell like its own product with tag line as “MADE in india for india” Nokia perseptive is very different from its competior which is making smart phones durable,reliable and affordable to consumers
- Key’s to Nokia’s Global Strength How Nokia has became one of global leader in telecommuncitaion field
- Nokia has always made an innovative decisions by intoducing 16 different R&D factories ,manufacturing plants in 10 countries and webisted in 7 countries and a points of scale of 65000
- Nokia always expands to global technologies and introduce new products But its forms realtionships with local business partmers gets involed in the community and works to earn consumer trust on a local level
- Nokia products range for different types of market with all types of prices to serve of different demographics and geographic Its stated as “ALL PRICE POINTS ,ALL MARKETS”