1. Satish Krishnamurthy Iyer
612/7, New Tulip C.H.S Ltd, Mobile No:- 9920106495
Anita Nagar, Lokhandwala Complex Email: satishk_i@yahoo.co.in
Kandivali (E),Mumbai 400101
Business Analyst
With more than a decade experience in Business Operations & Analysis with multiple industries – Consumer
goods, Engineering Products,FMCG & Real Estate. Wrangling data from multiple sources including sales,
inventory, product and customer databases to create integrated views that can be used to drive decision making
and contributing to revenue producing activity.Recognized for consitent success in developing systems,processes
and procedure to streamline corporate operations. PGDBA in General Management - Welingkar Institute.
Core Competencies
Forecasting & Trend Analysis ▪ Budgeting ▪ Manpower Planning ▪ Distributor Buffer Management ▪ Project
Management ▪ Supply Planning ▪ Expertise in handling stock & sales business ▪ Process Improvement
Professional Experience
TATA Housing Development Company June 2011 – Present
Assistant Manager MIS
Handling overall Business operations of (Rs 1,600/- Crs) reporting to Sr VP M&S.
Monitor Dashboard – for Sales, Collections, Inventories.Trend Analysis Project wise. Compile & monitor
competitor pricing, sales, market share to identified premium over competition to evaluate CAGR.
Plan & release inventories to fetch best price and enhance profit performance.Build motivational sales team with
sales incentive schemes, appreciations mails for achieving targets.
Accountabilites
 Review Sales personwise productivity analysis.
 Sales reports Company wise, Segment wise, Project wise. YOY comparison of sales.
 Monitoring Marketing Budgets vs Spent.
 Prop Equity data analysis to monitor competition performance.
Key Acheivement:
Core team member in implementing SAP BI 7.3 (Business Intelligence) with Post Go Live support BI reports &
ensure user level training with record time of three months (original time frame given 6 months)
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Anchor Health & Beauty Care (FMCG) Apr 2010 – June 2011
Assistant Manager Sales Analyst
Handled overall Business Operations of Oral & Personal Care division (Rs 450/-Crs) with over 30
SKUs reporting to VP M&S. Maintained & updated Primary/Secondary achievement for All India level (Daily,
Weekly & Monthly) Maintain & update SKU salience reports for all branches & over 4000 distributors.
Develop master data to link every distributor to respective ASM/SR/ISR and update the same. SPOC between sales
and marketing team to procure all necessary inputs for top management and formulating action plan.
Accountabilites:
 Interpretation of Nielsen data to evaluate competition activity.
 Sales Projection Category wise, Region wise, Distributor wise.
 Demand Planning raising Indent to plan production.
 Sales compilation branch wise, JC wise, YOY, Target v/s Achievement, Cost to Sales.
 Maintain report on primary stock levels at depot & mark Non-Moving stock/ slowing moving
products; highlight the same to Management for action plan.
 Quarterly incentive calculation to evaluate Variable payable to RSM/ASM/BDM.
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2. Bunge India Private Limited (FMCG) Aug 2008 – Apr 2010
Executive MIS –Supply Planning
Handled MIS and supply planning of Western region (Rs 350/- Crs) with over 30 SKUs reporting to Regional
Sales Head West.
 Track & monitor dispatches for over 100 distributors on daily basis to ensure smooth functioning of
Distributor Buffer Management system.
 Responsible for all forecasting and planning material as per seasonality requirement.
 Trend Analysis Category wise, SKU wise.
 Sales Plans Distributor wise and field force wise
 Review Sales Report daily, weekly & monthly basis. Target v/s Achievement, YOY.
 Stock analysis of Non Moving products; Plan respective scheme.
 Settling various claims regarding scheme.
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Bayer India Group (Lanxess India Private Limited) Engineering Product Jan 2006 – Jul 2008
Executive Sales Administration
Handled Sales Administration of Semi CystallineProducts reporting to BU Head.Preparing Indents, Submitting
product wise forecast to regional offices on monthly basis to plan production and ensure on-time
delivery of customer’s order. Ensure 100% on time submission of reports, statement of Sales & Commission to
BU – Head. Includes inventory management, Logistics, Payments and C form collections. To analyze
market demand/potential of each customer and plan material accordingly.
 Sales report & PowerPoint presentation
 Monitoring monthly cost/expense, marketing cost, GF allocations cost report; follow up for
commission receivable from APAC/HQ.
 To examine commission earned and expenses incurred to evaluate EBITDA.
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Cello Group of Companies (FMCG) Jun 2002 – Jan 2006
Sales Admin Officer
Responsible for executing Sales Order at committed time, Ensure optimum inventory, process control and system
hygiene, Stock transfer with region. Activities review order cancellation correspondingly issuing credit note.Co-
ordination with factory regarding production, status of finished goods, dispatch schedule. Publish sales report,
Stock analysis marking non-moving stock and planning schemes.
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Projects undertaken & Workshop Attended:
 Core team member in implementation SAP BI (Business Intelligence)
 Customer Relationship Management (CRM) training conducted by Lanxess Hong Kong at Wuxi (Shanghai).
Educational Credential:
 Mumbai University: B-Com.
 Post Graduate Diploma in General Management from (Welingkar Institute)
Expertise:
 Ability to interpret and analyze data from various point of view
 Positve,People-Oriented, and energetic attitude
 Strong analytical Skills
 Proficient with Microsoft Word, Excel, PowerPoint, SAP
Date of Birth: 02-10-1979
Marital Status: Married