The document discusses bare metal servers as a viable cloud option. It provides an overview of a webcast on bare metal servers presented by Forrester Research and Internap. The webcast speakers discuss how bare metal servers provide dedicated server performance with cloud scalability. They note bare metal servers offer superior price performance for data-intensive workloads compared to virtual public clouds. The document also summarizes the Forrester Research presentation which analyzed evolving infrastructure architecture models and options, including locality and network gravity, software-defined architectures, technology convergence, and performance flexibility.

1. Considering bare
metal as a viable
cloud optionJune 10, 2015

2. Participate: Ask questions and share feedback
during the webcast.
Share: Tweet your comments using #BareMetal
Follow-up: A recording of this webcast will be sent
to all attendees.
HOUSEKEEPING
#BareMetal

3. 3
#BareMetal
TODAY’S SPEAKERS
Richard Fichera
Vice President & Principal Analyst
IT Infrastructure and Cloud
Forrester Research
Satish Hemachandran
Sr. Vice President and General Manager
Cloud and Hosting
Internap

4. Infrastructure Architecture Models for
Modern Services – Evolving Architectures
and Options
Forrester Research
Richard Fichera
VP & Principal Analyst
June, 2015

5. 5© 2015 Forrester Research, Inc. Reproduction Prohibited
You’ve seen this before – this is our world
This is not new – what is new is the number of decimal places.
And it is more than just volume, it is also underlying complexity,
conflicting demands on infrastructure engineering, and legacy
mismatches in our architectures
Growth: Inexorable, Simple, Ubiquitous, Painful

6. © 2013 Forrester Research, Inc. Reproduction Prohibited 6
Cheap or reliable – Pick only one?
This conflict has not changed in multiple decades – and users still don’t get it 
Much of the I&O innovation in the past few years has been focused on trying to
“cheat” this seemingly inviolable rule of operations and infrastructure engineering
Cheap &
Efficient
Reliable &
Available
Can
You
Achieve
BOTH?
Mess this up
and you may
miss your
bonus target
Mess this up
and you are
looking for
work

7. 7© 2015 Forrester Research, Inc. Reproduction Prohibited
Legacy architecture is built upside down
July 2014, “Evolve Your Infrastructure Architecture For Systems Of Engagement”
Edge processing demand
Core processing demand
Edge processing capacity
Core processing capacity
Enterprise Architecture Requirements… versus …
Decreasingnumber
ofapps&services
Performanceper
serviceorapp

8. 8© 2015 Forrester Research, Inc. Reproduction Prohibited
New Age Architectural Pillars
Locality and
Network Gravity
Software-Defined
Everything
Technology
Convergence
Thinking In
Systems
Performance Flexibility Consistency Trust
CUSTOMER EXPERIENCE

9. 9© 2015 Forrester Research, Inc. Reproduction Prohibited
Locality – Once academic, now real
› Bring network sources closer
• Destinations and storage repositories for your data
• The data center is no longer in the critical path
• Configuration is an end-to end optimization problem
• Significant burden on the enterprise architect
July 2014, “Evolve Your Infrastructure Architecture For Systems Of Engagement”
Most results returned quickly
A few returned slowly
Customer EnterpriseService

10. 10© 2015 Forrester Research, Inc. Reproduction Prohibited
New Hierarchy of Processing
Enterpri
se
Off-
Prem -
Dedicat
ed
Off-
Prem -
Variable
VM
Ph
y

11. © 2015 Forrester Research, Inc. Reproduction Prohibited 11
Common application load patterns
High and steady Variable predictable On/off Hypergrowth
• ERP • Seasonal • Develop/test/QA • New campaign
You must work with your stakeholders to
understand what their workloads will require!
Workloads are rarely static. Your
infrastructure must adapt to changing needs.

12. Source: http://www.fallingwater.org/img/home_assets/new_first.jpg

13. © 2013 Forrester Research, Inc. Reproduction Prohibited 13
Complexity and Network Requirements Drive
Cloud Consumption
New IaaS+PaaS
Replacement
Source: April 24, 2014, “The Public Cloud Market Is Now In Hypergrowth” Forrester Report
38% ANNUAL GROWTH RATE
$30B GLOBAL MARKET BY 2018
- $21B IaaS
- $9B PaaS

14. 14© 2015 Forrester Research, Inc. Reproduction Prohibited
Base: 1222 US hardware decision-makers implementing cloud;
Source: Sep 19, 2014, “Benchmark Your Cloud Adoption” Forrester report
Hybrid is here today
ADOPTION RATES FOR PRIVATE, HOSTED PRIVATE, AND PUBLIC CLOUD
US CLOUD ADOPTION
Private: 49% in 2013
Private: 56% in 2014
65% by end of 2015 (est.)
Public: 21% in 2014
33% by end of 2015 (est.)

15. 15© 2015 Forrester Research, Inc. Reproduction Prohibited
“How many different vendor products
does your firm use for its public cloud
platform?”
1, 47%
2, 20%
3, 17%
4,
6%
5, 4%
6+, 5%
1
2
3
4
5
6+
Source: BT Infrastructure Survey, Forrester Research, September 2014
Base: 137 North American cloud decision-makers at 5,000+ employee firms who have adopted public cloud as primary cloud platform
More than 50% rely on multiple public
cloud vendors, and that is growing
Plan to expand their use of public
cloud services in the next 3 years

16. 16© 2015 Forrester Research, Inc. Reproduction Prohibited
“Hybrid cloud is a cloud service connected
to any other corporate IT resource.”
But its implementation requires many complex
infrastructure decisions
Source: http://blogs.vmware.com/vcloud/files/2014/09/dilbert.png
Hybrid cloud : Masking Complexity

17. 17© 2015 Forrester Research, Inc. Reproduction Prohibited
Infrastructure for Data-Centric Services
› The blocks exist for near-optimal architectures.
› Barriers remain …
• Our virtualization abstractions still need work …
• … and so do our design practices
Mobile
User
EnterpriseVM
Public
IaaS
Bare
metal
IaaS
Dedicated
Hosted
systems Cloud
Cached
Storage
connection
Cloud
storage
connection
Cloud IaaS
Gateway Enterprise
Cloud

18. 18© 2015 Forrester Research, Inc. Reproduction Prohibited
Thoughts on Design Principles
• Built from standardized well-characterized physical and logical subassemblies
• Syntax and semantics for virtual and physical must be identical
Modularity
• Strongly typed and defined interfaces – back to the future
• Provable lack of side effects – requires improvements in operational analytics
Isolation
• Designed to be automated – not added on as an external framework
Automatable
• The history of technology tells us that the first successful efforts will be proprietary
• Don’t be fooled by proprietary extensions to open standards
Probably proprietary

19. 19© 2015 Forrester Research, Inc. Reproduction Prohibited
How Do We Get There?
› Focus on simplification at all layers
› Understand workloads – data and storage
latency, preferred location, and patterns
› Understand the spectrum of options
• On-prem, hosted systems, VM cloud and bare-metal
cloud
› Holistic architecture, not sub-optimized BoB,
becomes dominant

20. Thank you
Richard Fichera
+1 617.613.6694
rfichera@forrester.com

21. What is a Bare Metal Server?
21
#BareMetal
Dedicated
servers with
the scalability
of cloud

22. What is a Bare Metal Server?
22
#BareMetal
Dedicated Server
Achieve peak performance and scalability
for mission-critical workloads
Cloud Elasticity
Instantly provision servers on demand via API
or portal to meet changing capacity needs
Price Performance
Superior price-to-performance ratio to virtual
public cloud for data-intensive workloads
Get the full processing power without the
overhead of a hypervisor
Non-Virtual





23. How Internap Delivers Bare Metal
Confidential and Proprietary
23
Dedicated Server
Achieve peak performance and scalability
for mission-critical workloads
Cloud Elasticity
Instantly provision servers on demand via API
or portal to meet changing capacity needs
Price Performance
Superior price-to-performance ratio to virtual
public cloud for data-intensive workloads
Get the full processing power without the
overhead of a hypervisor
Non-Virtual
OpenStack Powered
Built on open-source, community-driven
platform





+

24. AgileSERVER
High performance platform for internet scale
Confidential and Proprietary
24
Compute
› Processing: Latest generation of Intel-based Single,
Dual, & Quad socket processors
› Memory: Wide range of memory options upto
512 GB RAM to meet your performance needs
› Storage: Choice of SATA, SAS, and SSD options
› Operating System: Windows and Linux flavors
Networking
› Scale upto 10 VLANs for web scale apps
› 100 Mbps, 1 Gbps, and 10 Gbps uplink options
› Hybrid connectivity to Bare Metal, Hosting, Colo
› 5 TB of Universal Transfer (Route-optimized IP)
Management
› Next generation built on OpenStack
› API support for provisioning bare-metal servers
› Single management console for Cloud, Bare Metal
and integrated Colo
› Horizon dashboard access for power users

25. Bare Metal Cloud Advantages
Performance
1
Cost Efficiency
2
Utility &
Automation
3
Higher IOPS, throughput,
network speed, CPU & disk
performance and low cost
Higher throughput/ speeds
and more consistent than
nominal virtual equivalents
Ease of management through
standards-based APIs or
through a web portal
(Openstack/Horizon)
Better and more consistent
Optimal price/performance
25
#BareMetal

26. Bare Metal Cloud Advantage #1:
Performance
26
#BareMetal
Performance
1
Cost Efficiency
2
Utility &
Automation
3
Higher IOPS, throughput,
network speed, CPU & disk
performance and low cost
Higher throughput/ speeds
and more consistent than
nominal virtual equivalents
Ease of management through
standards-based APIs or
through a web portal
(Openstack/Horizon)
Better and more consistent
Optimal price/performance
An in-memory, NoSQL database often
used as a cache and a user store to
address real-time data collection,
distribution and analysis
requirements common with certain
fast, big data use cases.
Bare metal
Servers
vs.
vs.
E31230 @ 3.20GHz 2 x 1Gbit network
CPU: 4 CPU
RAM: 32GB
HDD: 3x240GB SSD & 1x480GB SSD
i2.8xl, VPC, "dedicated tenancy":
CPU: 32vCPU
RAM: 244GB
HDD: 8x800GB SSD
Performance 2 perf2 - "5Gb/s" network:
CPU: 32vCPU
RAM: 120GB
HDD: 4x300GB SSD
Database Machine Comparison

27. Bare Metal Cloud Advantage #1:
Performance
27
#BareMetal
99,847
177,498
265,890
Rackspace Cloud Servers
AWS EC2
Internap Bare metal
Transactions per Second
Balanced (50% read 50% update) - Throughput
1.4940
0.9053
0.6154
Rackspace Cloud Servers
AWS EC2
Internap Bare metal
Milliseconds
Balanced (50% Read/50% Update) - Latency
50% more
throughput
32% less
latency
Internap Bare metal
Rackspace Cloud Servers
AWS EC2
US Dollars
Cost per 1 Million Transactions
>10X less
Cost
$0.06
$0.04
$0.01
Performance
1
Cost Efficiency
2
Utility &
Automation
3
Higher IOPS, throughput,
network speed, CPU & disk
performance and low cost
Higher throughput/ speeds
and more consistent than
nominal virtual equivalents
Ease of management through
standards-based APIs or
through a web portal
(Openstack/Horizon)
Better and more consistent
Optimal price/performance

28. Bare Metal Cloud Advantage #2:
Total Cost of Ownership (TCO)
Performance
1
Cost Efficiency
2
Utility &
Automation
3
Higher IOPS, throughput,
network speed, CPU & disk
performance and low cost
Higher throughput/ speeds
and more consistent than
nominal virtual equivalents
Ease of management through
standards-based APIs or
through a web portal
(Openstack/Horizon)
Better and more consistent
Optimal price/performance
28
#BareMetal
**AWS bills IOPS per 24 hours; hourly cost is derived for illustrative purposes, but customer must pay for full 24-hour cycle.

29. Bare Metal Cloud Advantage #2:
Total Cost of Ownership (TCO)
Performance
1
Cost Efficiency
2
Utility &
Automation
3
Higher IOPS, throughput,
network speed, CPU & disk
performance and low cost
Higher throughput/ speeds
and more consistent than
nominal virtual equivalents
Ease of management through
standards-based APIs or
through a web portal
(Openstack/Horizon)
Better and more consistent
Optimal price/performance
29
#BareMetal
Bare metal
Servers
47%
more
IOPS
Bare metal
Servers
25%
less
Price
4,000
7,500
$529
$702

30. ON-DEMAND,
AUTOMATED DEPLOYMENT
USING OPENSTACK
API or HORIZON CONSOLE
30
#BareMetal
Performance
1
Cost Efficiency
2
Utility &
Automation
3
Higher IOPS, throughput,
network speed, CPU & disk
performance and low cost
Higher throughput/ speeds
and more consistent than
nominal virtual equivalents
Ease of management through
standards-based APIs or
through a web portal
OpenStack: Horizon
Better and more consistent
Optimal price/performance
Bare Metal Cloud Advantage #3:
Rapid Scalability

31. Hybridization
Optimizing cloud infrastructure for your applications
Confidential and Proprietary31
COST EFFICIENT
Programmatically provision,
manage and monitor cloud,
hosting and colo environments
from a single pane of glass
BEST FIT INFRASTRUCTURE
Multiple hosting environments –
from colocation to dedicated
servers to cloud – fit environment
to application
Quickly move workloads across
hosting environments without
time-consuming network
configurations or tasks
UNIFIED NETWORKING
•Highly scalable
public cloud and is
an ideal scale-out
platform of virtual
servers and storage
needs
•Colocate
infrastructure with
scalable power
density and carrier-
diverse facilities
•Bare-metal servers
delivered as a cloud
and providing high
performance for
your mission critical
line of business
apps
•Build your custom
private cloud ideal
for enterprise IT
needs, compliance,
and customized
workload options
Managed
Hosting
Bare Metal
CloudColocation

32. Customer Success Story
32
eXelate required cost-effective, high-
performance infrastructure solution at very
high scale
Low latency, real-time
replication of NoSQL
databases across four
geographically-diverse
customer markets.
Programmatic scaling of
high performance
infrastructure at a
reasonable cost to meet
massive scale (6-7 billion
events/requests every day).
Bare-metal cloud +
colocation, private
network access and
route-optimized
Performance IP.
NEED CHALLENGE SOLUTIO
N
#BareMetal
Combining the cost-effective, high performance of Internap’s bare-metal cloud and Aerospike’s
NoSQL database, we were able to accomplish programmatic scaling of our infrastructure to support
one trillion real-time data transactions monthly for more than 200 marketers and publishers
worldwide – giving us an edge to compete in today’s high-speed, data-driven Internet economy.
“ -ELAD EFRAIM, CTO, eXelate

33. To Learn More
33
#BareMetal

34. 34
QUESTIONS