Very Essential Presentation for digital marketing. it is very important to read this Presentation for all.

1. LEARN DIGITAL ACADEMY
J.P NAGAR, 4TH PHASE
BANGALORE
History and Evolution of Digital
Marketing

3. Over the last decades, the marketing department has had to keep up
with technological advancements.
● To keep up with these changes, the marketing professionals are using
digital technologies to reach out to a large customer base.
● Businesses no longer use traditional marketing agencies to reach out to
target customers.
● Introduction of the internet,
■ big data, and
■ smartphone technologies
have influenced marketing resulting in digital marketing using electronic
devices.

4. DIGITAL MARKETING
● Digital marketing involves
■ The use of the internet or
Electronic media
To promote the company’s products and services.
● Electronic devices like tablets, mobile phone, PC, and other digital mediums
are used to market the products over the internet.

5. ● Marketing channels like
■ Content Marketing,
■ Social Media,
■ Email Marketing, And
■ Mobile Marketing
are used to generate traffic for the business.

6. How The Internet Has Revolutionized Digital
Marketing
● Digital marketing was introduced back in 1990 after the introduction of
search engines which was commonly referred to as Archie.
● The web 1.0 platform enabled internet users to search for information
over the web but couldn’t share the information over the web. Back
then, web indexing wasn’t (Archie) much used since the web hadn’t
evolved.

7. ● In 1993, digital marketing achieved his first milestone through the
introduction of clickable banners. Later HotWired Company purchased
banner ads to advertise through the web. This marked the beginning of the
online advertisement.
● In 1994, Yahoo established the first search engine and people started using
the Yahoo search engine to look for information on the web. After a year of
its launch, more people were using Yahoo to access information. Companies
started optimizing their web pages to increase their rank in the search
engine. Amazon E-commerce site was established in 1994 whereas eBay
site was established in 1995

8. ● Increased use of search engine optimization led to the launch of other
search engines like HotBot, Alexa, and LookSmart in 1996.
● During this time, marketing
professionals started using
Search engine optimization,
SEO to ensure their website
content appears on the top
results of the searched
information. SEO techniques
like keyword stuffing and
backlinks were commonly
used to increase site
rankings.

9. ● In 1998, Google was established. This is another search
engine Company and over the years, it has become the
most popular search engine across the globe. Google
started penalizing sites using backlinks and keyword
stuffing to create traffic with the establishment of the
Google algorithm.
● During the year, Microsoft launched MSN search engine
whereas Yahoo introduced Yahoo web search.
● The year 2000, saw the wipeout of the smaller search
engines. Many internet startup companies were also
closed down. Businesses which took time in studying the
market leverage on the use of the internet to improve their
businesses.

10. ● Google established AdWords in 2000 to help marketers in
advertising their products and services. The google ads
became a major player in the digital marketing world and
improved sales of businesses.
● Web 2.0 was also established which opened many doors
for digital marketing channels. Interactive websites were
also established which enabled marketers to publish
dynamic content and allow the target audience to interact
with the site.
● 2001 led to the birth of the first mobile marketing
campaigns.
● In 2002, the LinkedIn professional network was
established to help business interact with other business
associates and target audience.

11. ● The Launch of MySpace social network site in 2003. After a year Gmail, Google
Docs, and Facebook went live. The new sites opened doors for promoting
companies’ products and services online. Many companies took advantage of
the new social network site to create awareness of their products and services.
● YouTube was launched in 2005 to fill the gap between creating and sharing
videos.
● In 2006, the search engine traffic increased to 6.4 billion in a month. Twitter and
Ms. Live Search were also launched. The Amazon’s e-commerce sales also
reached $10 billion.

12. ● In 2007, various web streaming services like Hulu were established. Tumblr
social network was also established increasing the number of channels
digital marketers can use. iPhone smartphone was also established by the
Mobile Giant Apple leading to an increase in mobile marketing campaigns.
● To keep up with competition, Google launched real-time search engine
results in 2009. Google AdWords and AdSense cost-per-click advertising
techniques became more popular. The Google algorithm started to target
ads based on customers search making it the most used digital marketing
scheme.

13. ● The year 2010 saw the launch of WhatsApp and Google Buzz.
● In 2011, Google launched Google+ and Google Panda to facilitate page
optimization. People connect and interact with each other through Google+.
● In 2012, companies increased their budget for social media marketing
campaigns by 64%. Social media sites like Facebook and Myspace were
commonly used by businesses to promote and engage the target audience.
● Yahoo acquired the Tumblr platform in 2013.

14. ● 2014 saw the increased use of a smartphone in accessing the digital
technology. More people downloaded Facebook messenger app to
connect rather than using PC to access Facebook. More Facebook ads
and LinkedIn were customized for mobile use. At the same year,
Facebook also acquired WhatsApp mobile app.
● In 2015, more digital technologies evolved. The Snapchat application
launched its own discover feature to enable users to connect with more
friends and followers. Facebook also introduced Instant articles as well as
the launch of wearable tech.

15. ● Facebook, Instagram, Snapchat, YouTube, Twitter, and Reddit are the most
commonly used social media networks in 2017 and 2018. There over 3 billion
Facebook users daily and business leverage on the use of these sites to reach
to a wide customer base.
● The cookie technology has become a popular tool in digital marketing
technology. Every website store some information about each user’s browsing
history. A cookie is a piece of code left in the user’s browser once they visit a
certain website. The cookie enables the website to remember certain
information about the user based on the last time they visited the website.
● The recorded Cookies information play an important part in digital marketing
as marketers use them to track users browsing habits.

16. Also read:
Digital Marketing Stats in 2018

17. “Thank you”
- G.H Kishore Kumar
Learn digital Academy
Bangalore