The document discusses an electric car called the Green Power Car (GPC). It describes the GPC's features such as blind spot detection, anti-lock brakes, electronic stability control, and adaptive headlights. It estimates the GPC's cost would be between 1 to 1.5 lakhs. It aims to target middle class families and reduce fuel costs. It discusses operation and market strategies, competition, growth scenarios, fuel distribution, economics of rising fuel costs, need for alternative fuels, and current limited usage of electric vehicles.

1. ELECTRIC CAR
Presented by
Sarvani Chandana
Enroll.No: 2032
Section : A

2. Green Power Car(GPC)

3. Features
1)Blind-spot detection warning:
This technology is designed to alert you
to cars or objects in your blind spot during driving or
parking, or both.
2)Antilock Brake System:
It prevents a vehicle’s wheels from locking during
“panic” braking, which allows the driver to maintain
greater steering control.
3) Electronic Stability Control:
Its senses when a vehicle is starting to spin out or
plow out, and it automatically applies the brake to a single
wheel.
4)Weight:
The heavy vehicles offer more protection than light
vehicles with the same safety equipment, particularly in
two-vehicle crashes.

4. Contd..
5) Adaptive headlights
6) Rearview camera
7) GPS Modem
8)Dual Stage Air Bags

5. Cost of GPC
 Emerging needs for manufacturing GPC it
involves cost, expenses and as per current
market scenario I will fix 1 lakh to 1.5 lakh.

6. Target Market Segment
 My target market
segment for middle
class family
 Fuel expenditure cost
reduced
 Most of the middle
class family will prefer
to consume less
expenditure products.

7. Operation strategy
 Delivery the cars in
front of the doors
step according to
the order.
 The products and
services add options
according to
customer
specifications

8. Market Strategy
 Awareness of the customer
 Positive brand associations
 Brand loyalty
 Promotions
 Determine higher or lower price

9. Competition Analysis
 Electric car manufacture in India
Mahindra, Hero Electric Ltd, BSA motors
etc., In globally BWM Mini E,BYD etc.,

10. Growth Scenario
o The demand of electric cars are increasing
rapidly and the industry also launch the electric
cars .
o The current market for electric car 2-3%
Some of the reasons for growth in electric car as
follows :
o Less consumption cost compare to luxury cars
o Due to the rise in the fuel cost electric cars are
gaining importance now days
o As per the changing in technology consumer
taste and preferences is also changing so they
showing more interest in electric car

11. Fuel Distribution
 Gasoline and diesel are produced and
blended at the refinery and then shipped to
retail locations using a complex distribution
network of pipelines, ships, railways and
trucks.
 Several modes of transportation are required
to bring the gasoline and diesel from refineries
to product terminals located near major
markets, from where the fuels are then
trucked to retail outlets throughout the
region.

13. Economics of Rising fuel cost
 Demand in the Market
 Global politics
 Speculation
 Its seasonal(it happen in spring and
summer because most of the people
going on vacation, taking country drives)
 Fuel efficient cars

14. Need for Alternative Fuels
 Now a days people are started considering the options of an
alternative fuel over petroleum or diesel.
 Currently around the world the consumption of fossil fuels is
100,000 times faster than their natural production.
 The fact that which should also be paid attention to here is
that the consumption of fossil fuels is eating up our
environment very fast.
 The consumption is not the only thing that adds to the
pollution. The development in technology has made it
possible to extract fossil fuels in a much easier and more cost
effective way.
 Alternative fuels are safer. They are Biodiesel, ethanol etc.,

15. Limited Usage
 They are upscale customers and the Evs are
used as a second or third vehicle in the family.
 Public perception on EVs is that its an under
powered vehicle at higher cost
 Lack of spare parts and good skilled
technicians for maintenance purpose
 Second car market is developing among the
elite families, and women show a preference
to EVs due to easy handling.