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Customer Satisfaction Study Hero Honda
1. CHAPTER NO CONTENTS PAGE NO
CHAPTER I
1.1 Introduction 1
1.2 Introduction of Customer Satisfaction 1
1.3 Meaning of customer satisfaction 2
1.4 Definition 3
1.5 Important of the study 3
1.6 Factors of customer satisfaction 4
1.7 Scope of the study 4
1.8 Objective of the study 4
1.9 Need and of the study 5
1.10 Statement of the problem 6
1.11 Research methodology 6
1.12 Period of the study 6
1.3 Limitation of the study 7
CHAPTER II 2.1 Review of literature 8
CHAPTER III
3.1 Industry profile 9
3.2 Company Profile 12
3.3 History of Hero Honda 16
3.4 Product Profile 19
CHAPTER IV 4.1 Data analysis and Interpretation 20
CHAPTER V
5.1 Finding 58
5.2 Suggestion 59
5.3 Conclusion 59
Bibliography 60
Appendix 62
2. LIST OF TABLES
TABLE
NO TITLE
PAGE
NO
4.1 Table showing the Gender of the respondents 20
4.2 Table showing the Age of the respondents 22
4.3 Table showing the Marital status of the respondents 24
4.4 Table showing the Occupation of the respondents 26
4,5 Table showing the Monthly Income of the respondents 28
4.6 Table showing the Own Hero Honda of service of the respondents 30
4.7 Table showing the Model Version of the respondents 32
4.8 Table showing the Using for of the respondents 34
4.9 Table showing the Appointment of the respondents 36
4.10 Table showing the free Service of the respondents 38
4.11 Table showing the Staffs behavior Service of the respondents 40
4.12 Table showing the Delivery time of the respondents 42
4.13 Table showing the Compliance Taken of the respondents 44
4.14 Table showing the Service of the respondents 46
4.15 Table showing the Sale After Service of the respondents 48
4.16 Table showing the Buying decision of the respondents 50
4.17 Table showing the 52
4.18 Table showing the purchase of the respondents 54
4.19 Table showing the Improvement of the respondents 56
3. LIST OF CHART
TABLE
NO TITLE
PAGE
NO
4.1 Gender of the respondents 21
4.2 Age of the respondents 23
4.3 Marital status of the respondents 25
4.4 Occupation of the respondents 27
4,5 Monthly Income of the respondents 29
4.6 Own Hero Honda of service of the respondents 31
4.7 Model Version of the respondents 33
4.8 Using for of the respondents 35
4.9 Appointment of the respondents 37
4.10 Free Service of the respondents 39
4.11 Staffs behavior Service of the respondents 41
4.12 Delivery Time of the respondents 43
4.13 Compliance Taken of the respondents 45
4.14 Service of the respondents 47
4.15 After Sale Service of the respondents 49
4.16 Buying decision of the respondents 51
4.17 Know about knowleadge hero honda of the respondents 53
4.18 Purchase of the respondents 55
4.19 Improvement of the respondents 57