Banner advertising, re-targeting, and social media are powerful distribution channels that HR has in its recruiting toolbox. But, they can be overwhelming too. Metalcasters competing for the best employees must develop a comprehensive recruiting strategy using modern technology to realize its benefits, and to create value for both the organization and the people it employs. This session will show you how to utilize technology for recruitment.

1. TECHNOLOGY FOR RECRUITMENT
Sara Timm
Marketing/Communications Manager
Waupaca Foundry

3. REACHING CANDIDATES

4. RECRUITMENT MARKETING IS
… content marketing, email nurturing, social recruiting, mobile
recruiting, career site, SEO, employee referrals, talent networks, job
marketing, employer branding, recruiting events, recruiting
analytics, CRM … technology that a talent acquisition team uses to
find, attract, engage and nurture leads in order to convert them into
more qualified applicants to fill jobs now and in the future.
̶ smashfly.com
“

5. RECRUITING FUNNEL
AWARENESS
CONSIDERATION
INTEREST
APPLICATION
SELECT
HIRE
Recruitment Marketing
Recruiting

6. THE FOUNDATION Using Technology For Recruitment

7. APPLICANT
TRACKING SYSTEM
What is ATS?
 The electronic handling of
recruitment needs and the
foundation of technology used.
 Waupaca launched its ATS
in 2016.

8. PUBLISH, APPLY ONLINE

9. KEY BENEFITS OF AN ATS
ALLEVIATE
COMPLIANCE CONCERNS
IMPROVE QUALITY
OF HIRE
EASE WORKLOAD
FOR RECRUITERS
REDUCE
ADMINISTRATIVE COSTS

10. QUOTABLE
“All applicant information is right in front of me, in
one spot: key dates, interview notes, archive of emails
sent, and stage of the hiring process.”
̶ Phil Eatherton, Human Resources Manager
“

11. QUOTABLE
“We eliminated the need to save paper applications.”
̶ Jill Schuelke, Human Resources Analyst
“

12. QUOTABLE
“I appreciate the immediate identification of
duplicate applicants.”
̶ Brian Kaminske, Human Resources Manager
“

13. RECRUITMENT MARKETING Using Technology For Recruitment

14. mistake
A person who never made a
never tried anything new.
-Albert Einstein

15. FACEBOOK

16. FACEBOOK
Promoted Posts
• Paid posts in News Feed that
reaches fans, friends of fans, etc.
• Shown exclusively in News Feed.
• Not Marketplace Ads that run in
the sidebar.

17. FACEBOOK
2,125
4,505
6,257
FOLLOWERS
563,881
2,607,977
2,939,758
IMPRESSIONS
2015
2016
2017

18. FACEBOOK
Opportunity
• Post more stories about
people, culture, goodwill
• Buy/Test Marketplace Ads
for specific jobs as part of a
retargeting campaign.

19. LINKEDIN
• Brand Alignment
• Post content from
blog.waupacafoundry.com
• Audit

20. LINKEDIN
1,161
1,615
2,027
FOLLOWERS
29,916
98,446
121,998
IMPRESSIONS
3.8%
3.5%
3.2%
ENGAGEMENT
2015
2016
2017

21. LINKEDIN
Opportunity
• Post more relevant stories about
people, technology, industry.
• Improve job seeker experience
when viewing, applying for job.
• Use LinkedIn Career Pages
(paid) to target and attract job
seekers.

22. GLASSDOOR

23. GLASSDOOR ̶̶ SPONSORED ADS
Brand Manager
Waupaca Foundry
Waupaca, WI

24. GLASSDOOR ̶̶ REVIEWS

25. SNAPCHAT +
INSTAGRAM STORIES
• Top B2B Brands Are Using
Snapchat and Instagram Stories
• Stories are timed pictures or
video clips that aim to tell a
story, humanize a brand
• How can metalcasters use
Stories?

26. STORIES

27. STORIES

28. SNAPCHAT
GEOFILTERS STORIES TBA

29. PERFORMANCE Using Technology For Recruitment

30. 2015 2016 2017
Blog/Referral 1,075 2,283 1,791
Direct/Email 1,655 4,212 7,868
Organic 9,198 8,603 7,979
0
5,000
10,000
15,000
20,000
Jobs.WaupacaFoundry.com
PERFORMANCE
AWARENESS
CONSIDERATION
INTEREST
APPLICATION
SELECT
HIRE
+27%
+17%

31. CY15 CY16 CY17
Effingham 0 453 634
Lawrenceville 0 0 126
Etowah 933 1,229 1,001
Tell City 1,076 1,235 1,209
Marinette 766 1,103 1,073
Waupaca 1,140 1,377 1,631
0
1,000
2,000
3,000
4,000
5,000
6,000
Applications
waupacafoundry.com
PERFORMANCE
HIRE
AWARENESS
CONSIDERATION
INTEREST
APPLICATION
SELECT
HIRE

32. LESSONS LEARNED
 Take the initiative
 Take risks
 Don’t get attached
 Stay curious
 Stay relevant
 Do your research
 Never stop learning

33. HIRING VS. ATTRACTION

34. QUESTIONS? Using Technology For Recruitment

35. THANK YOU. Using Technology For Recruitment