Persuasive Tactics In Marketing Essay

Persuasive Tactics in Marketing Essay
Table of Contentspage
<ol>
<li value="1">0 Explanation of the two tactics2
<li value="2">0 The effectiveness of social proof2
<li value="2">1 Circumstances when effective 3
<li value="2">2 Circumstances when ineffective4
<li value="2">3 Persuadee when effective4
<li value="2">4 Persuadee when ineffective5
<li value="2">5 Persuader when effective5
<li value="2">6 Persuader when ineffective6
<li value="2">7 Conclusion of Social Proof7
<li value="3">0 The effectiveness of scarcity7
<li value="3">1 Circumstances when effective7
<li value="3">2 Circumstances when ineffective8
<li value="3">3 Persuadee when effective ... Show more content on Helpwriting.net ...
Opportunities seem more valuable to us when their availability is limited. (James, 2000)
2.0 The effectiveness of social proof
The fact that others engage in a particular behavior constitutes a kind of "social proof" that it is OK or appropriate
<ol>
<li value="1">The principle of social proof says: "the greater the number of people who do something, the greater the proof that it is correct."
<li value="2">There is a reciprocal dimension to this: if I do something and others follow me, it must be all right.
<li value="3">In the face of uncertainty, we invoke the principle: "convince and you shall be convinced" (Hadden, 2003)

</ol>
Social proof belongs to a psychological tactic widely used in all fields including psychology, management, education, criminology, human resource
management and marketing communication as well. And in each field the social proof has been proved effective so that it is universal now. Especially
in MarCom, it is widely and masterly used. But its effectiveness is subject to three factors: circumstances, persuadee and persuader.
2.1 Circumstances when effective
The Bio–Young Star newspaper advertisement as shown in Appendix 1, is an ad using social proof. The 50–year–old lady Vivien Lee was chosen
from ordinary people but healthy and looks much younger than her age. This ad
... Get more on HelpWriting.net ...

BMW: The Value Creation Process Of BMW
Table Of Contents Executive Summary Introduction Objectives Industry Profile Company Profile Value Creation Process Value Delivery Sequence
Value Chain Process Strategy Number ONE o Sustainability o Product Value o Outbound logistics o Promotion o Marketing and sales o Pricing and
services Global Market Share Growth Rate Car Models Strengths and Weaknesses Recommendations Conclusion Bibliography
EXECUTIVE SUMMARY
"For this term paper I have based my research on the value creation process aspect of the marketing of a company, in particular, the luxury car company
BMW. BMW is one of the most successful automobile companies and is the parent of other companies such as Rolls Royce and MINI. It is
headquartered in Munich, Bavaria, Germany and was established in 1910. BMW IS PART OF THE "GERMAN BIG 3"... Show more content on
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The reasons for this are not just high import taxes for cars but also low labor costs and a great demand for cars."
BMW COMPANY PROFILE "Bayerische Motoren Werke AG, commonly known as BMW or BMW AG, is a German automobile, motorcycle and
engine manufacturing company founded in 1910. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars,Bikes,
and is the parent company of Rolls–Royce Motor Cars.
BMW's current logo is designed to represent propellor blades in a blue sky,its blue and white colour scheme also represents the flag of Bavaria which
is blue and white checkered. It is one of the most respected automobile manufacturers and renowned for crafting luxury cars and SUVs that offer
superior level of driving enjoyment.
BMW India is a subsidiary of the BMW group, and has its head quarters in Gurgaon, near New Delhi, and its own manufacturing facilities in Chennai.
BMW India employs 650 staff, and has had 1.8 billion Indian Rupees invested into it by the BMW

The Product Lines Of Tesla Motors
Marketing
вћўProduct Lines Tesla Motors' product lines include the Model S, the Model X, the Model 3, Supercharger, and the Powerwall (Tesla Motors, Inc,
n.d.–a). Both the Model 3 and the Powerwall are yet to be released.
вћўCore product Right now, the core product of Tesla Motors is the Model S. The soon to be released Model 3 will be their core product once it is
released.
вћўDistribution Model Tesla Motors distribution model is far different from any otherautomobile manufacturer (D 'Arcy, 2013). Tesla Motors does
not sell their vehicles like other competing automobile manufacturers at a dealership (D 'Arcy, 2013). Instead, Tesla Motors sells their products direct
from their own stores, which they call showrooms (D 'Arcy, 2013). By ... Show more content on Helpwriting.net ...
Since only a few companies manufacture electric vehicles, Tesla Motors' competition is very different.
вћўGeographic Representation Tesla Motors is now growing faster outside of the United States as it is in it (Tesla Motors, Inc, n.d.–c). Tesla Motors
has showrooms in China, Japan, Australia, Canada, and many countries in Europe including the United Kingdom, Germany, and France (Tesla Motors,
Inc, n.d.–c).
вћўPromotional Medium and Method Tesla Motors has no advertising department, no ad team, and no Chief Marketing Officer (Zart, 2014). Unlike
other car companies, Tesla Motors does not have the luxury of having money to spend on advertising (Zart, 2014). This is because they are still
relatively new and most of their capital is going towards investing in their company. Their promotional method is very similar to that of luxury brands
like Luis Vuitton or Bugatti, they have social media and news stations advertise for them (Zart, 2014).
вћўPricing Method Tesla Motors is building a luxury brand from scratch (D 'Arcy, 2013). While they started out selling vehicles over $100,000,
they have clear ambitions of targeting the middle class with the upcoming Model 3 (D 'Arcy, 2013). Tesla Motors knew it would be far easier for
them to start making and selling luxury vehicles at a high markup as compared to selling cheaper models (D 'Arcy, 2013). By starting at such a higher
price, they were able to help fund the

Platinum Motorcars Essay
Platinum Motorcars was established in 2006 by Benny Black. The company provided various services such as luxury vehicles rental services, chauffeur
services and sales arrangements. Platinum Motorcars current customers include different variety of clients such as local business leaders, known
athletes, celebrities and tourists, and these customers feel satisfied with the company services, also with the standards to rent a luxurious car. The
former customers who dealt with the company in the past maybe found that the standards for renting a luxurious car is too much and hard to meet, or
found other competitors who provide the same service with better price and less requirements. The potential new customers for the company are the
individuals who looking for a luxury driving experience on a continuously or intermittently basis, also the rich people are desired clientele by the
company. Platinum Motorcars competitors attracted the customers who seek to drive a luxury vehicle for special occasions such as wedding or a prom
as a once in lifetime experience (Clow & Baack, 2014). ... Show more content on Helpwriting.net ...
Moreover, anyone who wants to rent a car must meet the company's requirements which include additional fees and proof for other documents, so
the consumer segment served by the company usually the rich and high income people who can afford the high prices. Platinum Motorcars could
serve people in other geographic area such as San Diego in California because this area attracts many tourists every year, and driving a luxury car
will be new experience for them. In addition, the company could offer its services on the famous hotels in the same area by keep flyers that explain
all services the customers can purchase and get from the company (Clow & Baack,

Bmw
BMW – AN EMOTIONAL BRAND
The automobile industry has grown to be a very dynamic one in the recent years. Even though the essential use of this industry has been to satisfy the
customer's need to travel from one place to another in comfort, the constantly changing market, has slowly changed customer's needs into wants paving
way for high competition in the automobile arena. This essay gives a brief analysis on BMW, one of the leading brands in the industry and how they
effectively use marketing as a tool to achieve the status they enjoy now. Even though BMW produces various automobiles including motorbikes and
are into financial service sector, this essay will look into only the cars produced by the BMW.
To summarise Bayerische ... Show more content on Helpwriting.net ...
BMW's chief competitors are Mercedes– Benz, GM, Toyota, and Ford. There are more companies coming into the automobile industry with the same
quality but cheaper price range. That's when BMW, launched a new 7 series of cars which is more stylish and fashion orientated than their main value
of performance. This was a highly calculated risk that BMW took as this strategy deviated highly from their core values and they faced the risk of
losing the loyal customer base who believed in the tagline promoting BMW as 'the ultimate driving machine.' When conducting a feedback from the
customers in US, they found that almost 75% 5 were not interested in buying the product. Although, the new look might threaten to alienate its current
customer base, it has not had any damaging impact on the company's sales. It is still the number one car brand in the European market with a sales
increase of 2.2% 8 in its home country in 2006 and almost 7%8 sales growth in the US market in 2007.
The BMW group has always been highly market driven and have been aggressive marketers of their product. They are dynamic in their promotion and
innovative and are initiators in their field. By analysing their marketing mix, it will be possible to understand their current strategies and why BMW is
still the market leaders in the automobile industry.
Their

Bmw of North America
TB0301
Dmitry Alenuskin Andreas Schotter
BMW of North America: Dream It. Build It. Drive It.
Any customer can have a car painted any color that he wants so long as it is black. Henry Ford
Introduction
In early January 2012, Joseph Wierda, BMW's X3 Product Manager, reviewed the latest sales numbers of the popular X3 Series compact SUV. He
was, in particular, interested in the effects of BMW's customization program called "Dream It. Build It. Drive It." on both unit sales and overall
profitability. This new integrated sales and marketing program allowed customers to create a fully customized BMW X3 SUV and have it delivered
to their driveway in only a few weeks. The program scored some important points with the media. For example, ... Show more content on
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In 2011, U.S. sales of new vehicles reached 12.7 million units, the best result since 2007.1 Sales for 2012 were projected to reach 13.8 million units,
close to what many experts considered a nonbubble sales volume of around 14–15 million cars.2 In terms of local manufacturing volume, the U.S. was
third in the world with a record low of 5.7 million new motor vehicles produced in 2009. During the same year, Japan built 7.9 million cars and China
13.7 million. Just a decade earlier, however, in 1999, the U.S. dominated the global car industry, manufacturing more than 13 million new vehicles,
more than Japan and China combined at the time.3 Recent volume increases in China were mostly driven by first–time buyers, government incentives,
rural subsidies, and reduced sales tax for fuel–efficient vehicles. While the Chinese market was growing at an impressive rate of 40% annually,4 major
U.S. carmakers were still struggling at home.
U.S. Auto Fleet
In 2011, the United States had 254 million registered passenger vehicles and 205 million licensed drivers.5 The number of cars, along with the
average age of the U.S. fleet, had increased steadily since 1960, indicating an increasing number of vehicles per household. Recently, however, changes
in consumer behavior could be observed. Price–sensitive Americans tended to keep their cars longer. The

Research Paper On Chevrolet Cruze
Chevrolet Cruze – Facelift Launch of the existing car
Overview
Chevrolet Cruze is a five seater luxurious mid–sized sedan model. General Motors has launched an upgraded version of one of its most popular car,
Chevrolet Cruze. The all–new 2014 model has undergone a makeover; its exteriors have been revised and are endowed with additional features which
make the car stand out. As such, there are no mechanical changes done to the car, but all the extra elements that are being offered make this car a
strong contender in the Indian market.
The competition in the automobile industry is increasing day by day, as a result to this the Indian market is flooding with new cars and many facelifts
are being launched to meet the demands. Following suit, Chevrolet also launched its new facelift model – the new 2014 Cruze. The manufacturer has
priced the Chevrolet Cruze at a highly competitive range, and the upgraded version of the same has been priced at Rs. 13.75lakhs (ex–showroom,
Delhi).
Exteriors
The company has given the new Chevrolet Cruze a bold look thanks to the newly designed dual port front grille with dual bezel headlamps that looks
striking.
It is styled aggressively, it has a modish front and a sturdy bonnet and its belt line has been given chrome treatment. With its new door handles
garnished in ... Show more content on Helpwriting.net ...
The following safety features are offered – Dual front airbags that reduces the impact of a crash in the event of an accident, Traction Control and
Electronic Stability Control. The other safety features that will be available with Chevrolet Cruze are side impact beams, front seatbelts whose height
can be adjusted, front seatbelts with pretensioner, 3x3 Point Rear Seatbelts, warning Lamp for driver seatbelt, front seatbelt reminder, headrest with
height adjustable and tilting function, knee protector, ISOFIX Child Seat Restraint System, child locks and central

Bmw : A Car Manufacturer
1.0 Introduction
We all know that when someone pronounce the word "BMW", people tend to think of one thing, a "branded" car manufacturer. It is indeed, one of the
top–selling luxury automakers in the world today but what does the word "BMW" actually stands for ? It's known as Bayerische Motoren Werk, or
also known as Bavarian Motor Works. BMW is founded on 1916, in Munich which is the capital of Bavaria, Germany. BMW is not only just a German
automobile company, but they also manufacture motorcycles under BMW Motorrad, which already established since 1923. Not only that, BMW has a
sub–brand called BMW i founded in 2011 producing plug–in electric car such as the BMW i8. This sub brand's mission is to produce a lighter, ... Show
more content on Helpwriting.net ...
Diagram 1 : BMW Dixi
After some time, BMW again producing aircraft engines throughout the World War 2. On 1958, financial crisis occurred in the automotive division
of BMW. Shareholders meeting was held and they decided to carry on and fortunately the company able to get back on its feet after it has the right
to manufacture Iso Isetta, an Italian vehicle that is powered by BMW's very own motorcycle engine. In 1966, Hans Glass acquired by BMW to
access Glass's patent, the very first invented the timing belt with an overhead camshaft(OHC) technology in an automotive application which
commonly used by most car manufacturers worldwide today. Diagram 2 : OHC In 1994, BMW bought over The Rover Group and sell it off after
sometime due to certain confliction but MINI remains and develop by BMW until today. BMW known as reputable company in the world from Forbes
in the year 2012 and sustained its reputation until today.
1.2 Mission and Vision
Mission – "The BMW Group is the world 's leading provider of premium products and premium services for individual mobility."
Vision – "Uniqueness through diversity, leadership and taking risk, courteous." From BMW's mission and vision statements, we clearly understand that
they've two main targets to achieve in

Designing A New Logo For The Company
The name–change to Bayerische Motoren Werke compelled management to devise a new logo for the company, therefore the famous BMW
trademark is designed and patented at this time. However, they remained true to the imagery of the previous Rapp Motorenwerke emblem (which
was designed by Karl 's brother, Ottmar Rapp). Thus, both the old and the new logo were built up in the same way: the company name was placed
in a black circle, which was once again given a pictorial form by placing a symbol within it. By analogy with this, the blue and white panels of the
Bavarian national flag were placed at the center of the BMW logo. Not until the late 1920s was the logo lent a new interpretation as representing a
rotating propeller. The BMW Trademark,... Show more content on Helpwriting.net ...
A shortened version of the 326 frame was used in the 320, which replaced the 303–framed 329, in the 321, which replaced the 320, and in the 327
coupГ©.
(BMW 328 Brescia Grand Prix coupГ©)
The 328 replaced the 315/1 and 319/1 roadsters in 1936. Unlike the 303–based 315/1 and 319/1, the 328 had a purpose–built frame. While the 315/1
and 319/1 had M78 engines in a higher state of tune than in the respective 315 and 319 sedans, the 328 's M328 engine had a specially–designed
hemispheric cylinder head and other modifications that brought its power to 80 PS (59 kW). From its introduction at the Eifelrennen race at the
NГјrburgring in 1936, where Ernst Henne drove it to win the 2.0 liter class, to the overall victory of Fritz Huschke von Hanstein at the 1940 Brescia
Grand Prix during World War II, the 328 was a legendary performer, with more than 100 class wins in 1937 alone.
BMW's function in WW2; the German intrusion of Poland and initiation of threats implied that assembling offices in Germany were guided by the
Nazi administration to re–concentrate on the assembling of items required to bolster the war exertion. For BMW, that implied an accentuation on
creation of air ship engines. [Citation needed] In 1939, BMW purchased Spandau–based Brandenburgische Motorenwerke, otherwise called Bramo,
from the Siemens gathering of organizations and consolidated it with its airplane motor division under the name BMW Flugmotorenbau GmbH. Another

Advertising : Advertising Theory And Practice
AMB220: Advertising Theory and Practice
Assessment 1:
Campaign Analysis Part 1
Mercedes–Benz CLA–Class 2013
Prepared for:
Dr Lisa Schuster
Written By:
Demi Kabaj (n9163336)
Due:
30th May 2015
Word count: 1154
Table of Contents
1.0 Introduction2
2.0 Product Analysis2
2.1 Key Information2
2.2 Product Category, Key Competitors and Market Leader2
2.4 Regulations and Ethical Considerations2
3.0 Target Audience Analysis3
3.1 About the Target Audience3
3.2 Influence on Decision–Making3

3.3 Appropriate Advertising Appeal3
3.4 Key Insight4
4.0 Conclusion4
5.0 References5
6.0 Appendix A6
1.0 Introduction
The following report is based on the advertising campaign for Mercedes–Benz CLA–Class of July 2013. The specific product will be analysed; whilst
demonstrating information about the product, as well as the product's market and their current advertising activity. The information will then be
applied in part 2 of the campaign analysis.
2.0 Product Analysis
2.1 Key Information
The 2013 Mercedes–Benz CLA–Class is a luxury four–door coupГ© that proves to be unique in its sporty appearance and down–to–earth value. It is
as an affordable vehicle for young to middle–aged car buyers, interested in a stylish automobile. Additionally, the vehicle covers all bases and is
equipped with innovative interior and exterior accessories, as well as the latest safety installations (Mercedes–Benz Australia/Pacific, 2015). 2.2
Product Category, Key Competitors and Market

Case Study : Bmw Sustainable Operations Essay
BMW Sustainable Operations
Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company
founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition,BMW is
celebrating its 100–year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability,
especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world's most
sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection,
Ursula Mathar, stated, "For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years
and continue to set ourselves concrete goals for the future ... This shows that our activities continue to have an impact and we are on the right track"
(The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The
BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources,
and their people by providing diverse opportunities and protecting self–wellbeing.
With sustainability being an integral part of their company, BMW has set forth its

Bmw Films Case Analysis
Marketing I : Professor Ian Fenwick
Marketing I : Professor Ian Fenwick | BMW Films Case Analysis| | | Chalit Borwonnauwarux D540010| |
|
Executive summary
BMW face though competition in US market after try to improve the situation by introduce number of new model to the core series, adjust pricing so
it can compete, reorganize the dealer network and introduce new series of car to the market. Now we have a chance to focus on brand campaign call "
BMW films" which is very successful campaign base on number of people who visit the web site and number of people who want more information
about BMW.
After analyze the data I found that viable option for management should do after very successful BMW films ... Show more content on Helpwriting.net
...
Attracting younger customer also help us improve brand image compare to competitor. From data (Chart 4) we can see that BMW driver are
younger compare to main competitor, such as Lexus and Mercedes, if we can make BMW brand attach with "young " and then make other
competitor brand look old this will help to attract more younger customer and make them commit to use BMW for the rest of their life. Another
thing that we can see from BMW customer base is while average ages of BMW owner are younger but their average incomes are higher we make
people remember that BMW is the car for "highly educate, bright, affluent person who want to have a great driving experience". If we can own that
position which utilize BMW strong point as "Ultimate driving machine" then push other competitor to "car for boring and old people". This campaign
also improve brand image by reduce bad thing that associate with BMW brand such as "Status symbol, Yuppie–Machine" and also stress what BMW is
all about "amazing performance" and try something new and exciting. This show people what make a BMW a BMW which is the main purpose of this
campaign.
From all reason above I think this campaign is successfully improving brand image of BMW and since target customer of BMW in another part of
the world is almost the same we can use this movie to another part of the world. The effect may be not as successful as original one because we lose
element

Mercedes Benz Research
Mercedes–Benz Mercedes–Benz 1
Mercedes–Benz 2
Overview
Mercedes–Benz is a German automotive company that dates back to the early 1900's. In 1901, Karl Benz started the Mercedes–Benz company. Though
he had previously built his first automobile in 1886, The Mercedes–Benz brand was not established till 1901. In the first year of the company's
existence, Karl Benz released his first Mercedes. The European market did not gravitate to the idea, thus it had very little success. With limited
success, Karl Benz decided to merge with Daimler to help develop a better automobile. In 1926, they released the ... Show more content on
Helpwriting.net ...
The Political risk can be contributed to government interference in the business affairs of the foreign persons doing business in a particular country.
Political risk can also surface as firm–specific risk. This form of risk targets a specific business or class. There can also be country–specific risk where
the entire country or region is affected. Given that political risk will exist, if I were a political consultant for Mercedes–Benz, I would suggest
relocating any business venture that was located in areas that are susceptible of being stagnated by political strife. As with any corporation,
Mercedes–Benz has its share of stakeholders and it may not be an easy task to satisfy them all. Mercedes–Benz has its internal stakeholders that consist
of owners, managers and workers. Then there are the external stakeholders. These would be the Mercedes–Benz 6 customers, suppliers and the
communities Mercedes does business in. With a corporation as global as Mercedes–Benz, all pose different needs and requirements. Communication
tends to be the bridge that binds or separates the stakeholders from the corporation. The corporation must find a means of communication and listening
to each group or individual that expresses concerns and ideas. Mercedes–Benz follows a strict code of conduct. Compliance is expected to be at 100%.
The leadership of Mercedes–Benz understands that conformity is a must

The Great Gatsby Symbolism Essay
Maseratis. Porsches. Teslas. Many high end cars roam the streets on a daily basis. Cars are a major expense and luxury for adults presently. For
many, these cars are symbolic of their success in achieving their American Dream having money. The American Dream during the 'roaring '20s' is a
major topic in the story The Great Gatsby by F. Scott Fitzgerald. The troubles Tom and Daisy Buchanan, an upper class couple, are experiencing lead
the narrator, Nick Carraway, into many sticky situations. Soon after Nick moved into his modest home amongst some of the most lavish in New York,
he was thrown into a love triangle between his neighbor and his dear cousin. Amidst the chaos of reuniting past lovers, Fitzgerald portrays his view that
the... Show more content on Helpwriting.net ...
Fitzgerald states, "Luckily the clock took this moment to tilt dangerously at the pressure of his head, whereupon he turned and caught it with
trembling fingers and set it back in place," (91.) The idea of the clock being defunct and falling off the mantel because of Gatsby's pressure leaning
against it, reiterates that time between Daisy and Gatsby is broken. It does not matter they are together presently because they have lost too much
time in the past five years. After knocking over the clock Gatsby apologizes saying, "I'm sorry about the clock," (92). This quote was not literally
meant as an apology for knocking the clock over but instead was a plea to Daisy reminding her of their love five years prior. Gatsby realizes time
is precious and is trying to work against the five years he has already lost. All of these references and the recurrence of the symbol of the clock
refers to the time Gatsby and Daisy have missed out on. Fitzgerald, as the author, decided since Gatsby was a part of of the lower class, he missed
out on the opportunity to achieve his American Dream of possessing Daisy. However, Tom, who was part of the upper class and came from 'old
money', was the one who got to have her. Similarly, Fitzgerald uses rain as a hint toward the future for Gatsby and Daisy. The idea of rain was
introduced upon Daisy's arrival at Nick's house in West Egg. Nick comments that, "Under the dripping bare lilac trees a

Bmw BMW Competitive Advantage
BMW AG, one of the world's largest premium carmakers, was founded in 1916 by Karl Rapp and Gustav Otto. Today, the luxury car brand has its
headquarter in Munich, Bavaria, Germany and is the parent company of BMW MINI, Rolls–Royce and Land Rover. With a total of 31 production and
assembly facilities in 14 countries and a global sales network, BMW AG operates in the worldwide automobile industry with its differentiated products
and technology, which is owed to its inventors, pioneers and designers. BMW's vision to create the perception of a personal vehicle between the car
and its driver through highly emotional connection leads the multinational automobile company towards its mission to become "the world's leading
provider of premium products and premium services for individual mobility" (BMW Group Company Profile,2012). To adapt to the global market
developments, BMW is continuously expanding its international production network, ensuring a balanced distribution of value added along the
production chain. During this report we will look at the core activities and strategies that BMW employs and try to answer the question: Is BMW on
the right path to ... Show more content on Helpwriting.net ...
Increasing diversity in the workforce through the premise of a minimum percentage of women in executive levels and each board is one way to
achieve this. Furthermore, the fact that BMW operates in a host of different countries throughout the world allows the company to learn from
different cultures and establish worldwide learning capabilities. To be able to challenge the global leaders (i.e. Toyota), BMW was first established
as a company establishing a niche in the aircraft engine industry; this allowed BMW to focus on a narrow industry at first and gain experience. As it
has established a toehold in this industry it started to expand its product portfolio by including automobiles and motorcycles as well as expanding sales

Competitive Strategy: Competitive Strategy Of The BMW Company
COMPETITIVE STRATEGY
The BMW brand and its subsidiaries attempt to create value for the costumer by differentiating themselves from the rest of their competitors. All of
them: BMW, Mini and Rolls Royce want to project an image of luxury and exclusiveness, thus creating enough customer value that they are capable of
increasing the prices over the real market price; in other words their selling point is high quality in exchange of high prices. The only one that differs
from the rest is the BMW Motorrad, their motorcycle company, as while it also counts itself in the "high quality – high price" market, the other vehicles
BMW produces are targeted towards a successful and middle age people market, while their motorcycle campaign targets a younger customer segment
by projecting an adventurous, energetic and free image. It is also arguable that the Mini segment tries to identify itself more as just being different or
eccentric rather than to project a high social image in order to differentiate itself, but, then again, it is a "high quality – high price" product.
So how does the BMW attempt to create a higher value for its customers ... Show more content on Helpwriting.net ...
First off, let's start by stating that its marketing and expansion campaign are both extremely aggressive, as it was demonstrated when Rolls–Royce
buyout occurred: BMW felt that it needed a higher manufacturing output and a better position in the high luxury car market and it acquired the
historical British brand in 2003 (with some technicalities). But it is even more aggressive when it comes to the two previously mentioned closest
competitors to the firm, as they all go in some sort of publicity back and forth between the three of them, discrediting the rivals while promoting their
own virtues at the same

Bmw Strategic Analysis
Table of Contents
Introduction1
1. Value Chain Analysis2
1.1 Primary Activities3
1.2 Supporting Activities7
2. External Analysis11
2.1 Porter 's Diamond11
2.2 Five Forces Framework14
3. SWOT17
4. Conclusion21
BibliographyIII Introduction
"Sheer driving pleasure" is what BMW remarks as the major attribute of itself, "sheer driving pleasure" is what BMW puts as it 's home country
slogan, but in what extend is it a pleasure to drive, or better run this multinational company in the aggressive automotive market? To answer this
question and give a future outlook on what could be the strategic driving direction not only for its cars, shall be the emphasis of this report. Within this
paper, one of the most successful ... Show more content on Helpwriting.net ...
This analysis will be limited to some certain main aspects because of the company 's high complexity. The outcomes will help to understand the
strategic position of the organisation.
Inbound logistics, operations, outbound logistics, marketing & sales and services are primary activities of the value chain and will therefore be discussed
first. Supporting activities such as procurement, technology development, human resource management and firm infrastructure refer to all of the
primary activities and will be discussed independently.
1.1 Primary Activities
Inbound logistics
A specific German characteristic of its supplier system is the so called "Automotive Cluster." "A cluster is a concentration of institutions and companies

in a particular branch of industry within a particular area." Companies can highly benefit from this factor through sharing competences, short delivery
times and close co–operations. These are major influences on BMW 's inbound logistics, meaning that most of its aspects, like storing and distributing,
are outsourced to their suppliers.
Two major clusters of BMW are Leipzig and the so called "Automobildreieck" (automotive triangular) which includes the cities Dingolfing/Landshut–
Regensburg – Ingolstadt. According to a research of the IWD (Cologne) about 20.7% of all social insurance registered employees work for the
automotive

Persuasive Essay On Cadillac Cars
With the introduction of the ATS in 2013, Cadillac finally proved it could build a small, luxury car. Three years later the first high
–performance
ATS–V was released, coupe and sedan models designed to battle the finest German on and off the track. What's New for 2017 One year removed from
its grand debut, the 2017 ATS–V offers a few updates. An available carbon black sport package brings in a black chrome grille and rear fascia
appliquГ©, after midnight dark finish wheels, along with a more aggressive front splitter, hood vent trim, rear diffuser, composite rocker extension
panels and a taller, body–colored rear spoiler. Cadillac CUE updates include teen driver minders and improved app access. Choosing Your Cadillac
ATS–V Do you want... Show more content on Helpwriting.net ...
Both body styles are outfitted with halogen composite headlamps, daytime running lights, performance grille, premium painted forged alloy wheels,
summer tires, power heated side mirrors, and a rear spoiler. ATS
–V models are equipped with 18–way performance front seats; Recaro seats are
available. Leather seats and a leather–wrapped steering wheel, Cadillac CUE infotainment, wireless charging, full power accessories, dual–zone climate
control, keyless entry, push–button start OnStar 4G LTE with built–in Wi–Fi, and a Bose audio system. Beyond the powertrain, other performance
features include launch control, ZF premium steering system, launch control, magnetic ride control active dampers, a sport suspension, and Brembo
brakes. A performance data recorder is

Ford Fusion Research Papers
The 2014 Ford Fusion is a roomy, midsize sedan and one of the best sellers in this highly competitive segment. Its dashing style, family of
four–cylinder engines, and available all–wheel drive help this sedan stand out. Hybrid and plug–in hybrid variants are also available. The Ford Fusion
seats five and is available in S, SE, and Titanium trims. A 2.5–liter, four–cylinder engine is standard; three turbocharged four–cylinder engines are
available. All–wheel drive is available on the Titanium trim. One year removed from the introduction of the current–generation model, the 2014 Ford
Fusion gains several available features, including ventilated front seats, a heated steering wheel, and inflatable seat belts. A 1.5–liter, turbocharged
four–cylinder... Show more content on Helpwriting.net ...
Standard 16–inch steel covered wheels become 17– or 18–inch wheels elsewhere. Higher trim models bring in fog lights, heated and power folding
side mirrors with integrated turn signals, rocker molding, door keypad, a decklid spoiler, and dual integrated bright exhaust tips. Interior The 2014
Fusion offers excellent interior room. Plush bucket seats are in the first row, a 60–40 fold–flat bench seat is in the second row. Standard cloth seats,
piano–black trim, and well–fitted panels mark the Fusion sedan. Available leather treatment may be found on the seats, steering wheel, and shift knob,
for a more refined look. All controls are logically placed, the cabin is quiet, and the doors close with a reassuring thud. All models come with keyless
entry and push–button start, stainless steel door sill plates, full power accessories, air conditioning, cruise control, an automatic dimming rear mirror,
multiple cargo compartments and beverage holders, and a tilt and telescoping steering column. Available equipment includes a power driver's seat with
lumbar support, heated front seats, and a power

Tesla Case Analysis : Tesla
TESLA CASE STUDY
INTRODUCTION Founded in 2003, Tesla is an electric car manufacture company that started in California, they are considered leader in its
category. Tesla electric cars not only outsold Nissan Leaf and GM electric cars in US. Their latest Model S had also outsold BMW 7, Audi 8. Tesla is
also targeting SUV consumers with their Model X. They are considering disruptors in the electric car market. With their advance innovation and stylish
design, many consumers are willing to pay high price for Tesla performance car. Tesla has place themselves as a luxury brand with many consumers
waiting for their new released backed order products.
TESLA A TRUE DISRRUPTOR Electric car has been innovative to fight pollution problems in... Show more content on Helpwriting.net ...
We can see that Tesla expanded their product line to target multiple consumers in different price range. The company started with high
–end luxury
sports car targeting early adaptors. On the second stage, Tesla has introduced Model S sedans that help them pass from difficult line from early
adaptors to early majority. Moving forward, Tesla is introducing new Electric Vehicles (EV) cross over and many more affordable EV to target a
larger majority. This strategy is helping Tesla move from one stage to the next one. The company is planning to release Model X in summer of 2015
and there are possibilities to introduce more affordable EV in the range of $30,000 dollars to compete with BMW 3 series in the fall of 2015.
TESLA PSYCHOGRAPHIC MARKETING Tesla has successfully combined demographics and psychographics to market their products. TeslaElectric
Vehicle(EV) has addressed current consumers needs and solve our pollution problems. Some of the psychographic information that can relate to the
current consumers can be the following:
People are concerned with car pollution and environmental issues
EV have access to free HOV lanes, so users can save commute time
Tesla brand provide consumers feeling of style and technology
Model S marketing focus on speed, comfort and handling
Tesla EV Focus on potential cost saving on gas, reduce cost on service and repair.
With the

History Of BMW
ayerische Motoren Werke AG (About this sound pronunciation (helpВ·info); English: Bavarian Motor Works), commonly known as BMW or BMW
AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW is headquartered in Munich, Bavaria, Germany.
It also owns and produces Mini cars, and is the parent company of Rolls–Royce Motor Cars. BMW produces motorcycles under BMW Motorrad, and
plug–in electric cars under the BMW i sub–brand. BMW is one of the best–selling luxury automakers in the world.[3]
Contents [hide]
1 History
2 Shareholder structure
3 Production
3.1 Worldwide sales
3.1.1 China sales
3.2 Annual production
4 Motorcycles
5 Automobiles
5.1 New Class
5.2 Current models
5.3 M models
6 Motorsport
6.1 Motorsport ... Show more content on Helpwriting.net ...
In 1994, BMW bought the British Rover Group[18] (which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to
defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was incurring huge losses and BMW decided to sell the
combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW,
meanwhile, retained the rights to build the new Mini, which was launched in

Performance and Appraisals
Human Resource Management
Project on Performance and Appraisals
Index
|Sr. No. |Content |Page No. |
|1. |History of BMW |3 |
|2. |Showroom History |4 |
|3. |Production of BMW |5 |
|4. |Performance ... Show more content on Helpwriting.net ...
By 1959 the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation
or find a way of carrying on. It was decided to carry on and to try to cash in on the current economy car boom enjoyed so successfully by some of
Germany 's ex–aircraft manufacturers such as Messerschmitt and Heinkel. The rights to manufacture the Italian Iso Isetta were bought, the tiny cars
themselves were to be powered by a modified form of BMW 's own motorcycle engine. This was moderately successful and helped the company get
back on its feet. The controlling majority shareholder of the BMW Aktiengesellschaft since 1959 is the Quandt family, which owns about 46% of the
stock. The rest is in public float.
In 1992, BMW acquired a large stake in California based industrial design studio DesignworksUSA, which they fully acquired in 1995. In 1994,
BMW bought the British Rover Group(which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct
brands including Austin and Morris), and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine.
The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile,
retained the rights to build the new MINI, which was launched in 2001.
Chief designer Chris Bangle

Marketing Management And Professional Sales
Program: Marketing Management and Professional Sales
Course: MKT 4303 – Sales Management
Assignment: Personal Strategic Selling Plan
Student: Hongxiang Wang, ID c0638276
Submission date: 2016–1–21
Executive Summary
In this case, I will assume the Tesla AUTO as the mock–employer. I will focus their Roadster product for analysis and demonstrate my concept of
strategic selling plan. All the strategy will base on STP and lead tomarketing mix (4P). I will analyze the characters of customers group. Before we
continue, we must have an overview what Tesla is about to continue on the same path in the future.
Vision Statement: At the core, Tesla Motors believes that electric cars should not be perceived as a sacrificial mode of... Show more content on
Helpwriting.net ...
In order to further their control of the EV market, we have developed a strategy to produce an entry level, luxury electronic vehicle that maintains
Tesla's core values which allows them to compete on a broader scale with electronic vehicles and hybrids. After taking everything into consideration,
we believe that our strategy will allow Tesla to gain market share, gain brand awareness, generate brand loyalty and earn profits through our new
programs. We have developed the following plan for Tesla: We will develop a brand new, entry level luxury sedan that is fully electric and named the
Gen3. It will still have the core components to a Tesla vehicle, but created with a budget in mind to grow the potential target market. This will allow
more customers to get their hands on a fully electric vehicle at an affordable price, while still being able to grow the Tesla brand. We have also
introduced a variety of programs in order to improve brand loyalty as well as giving more options for purchase, including Amplify Your Ride and
the Test Drive America campaigns. We will also launch an integrated marking campaign with advertisements in magazines and though web sources.
The first car will ship in early 2015 and will be issued to those who reserved the vehicle in the second half of 2014. We will host the Test Drive
America campaign in the second half of the year after the car has been fully announced. This will give potential drivers the chance to

The Ford Mustang: The Next Generation
the ford mustang was an amazing car back in the sixties and still is till this day. It was affordable by most families and still an awesome car. It was
first shown in the ford pavillion in new york city on april 16th 1964 it was released the beatles came to new york pretty cool coincidence. The next
generation was influenced by an Italian coachbuilder as a result it became a smaller more fuel efficient car instead of trying to compete with the big
boy cars. :) the next car was made with more power with a engine with more power. The third generation the mustangs was almost killed by the other
more modern cans like the ford aero the chevy camaro and the pontiac firebird. But the mustang released a new model called the probe and then the
mustang

German Car Industry
Auto German Automotive IndustryOverview Makers – BMW, Audi, VW Markets– EU and non–EU – overview Stats
The largest shareholder of Audi AG is Volkswagen AG, which holds over 99 percent of the share capital. Volkswagen AG includes the consolidated
accounts of Audi AG in its own consolidated financial statements. In recent years, the possibility of Audi being spun off or otherwise divested by
Volkswagen has been mooted
Daimler AG , geramn car corp Daimler AG is a German manufacturer of automobiles, motor vehicles, and engines, which dates back more than a
century. Mercedes–Benz (German pronunciation: [mЙ›КЃЛ€tseЛ
ђdЙ™s Л€bЙ›nts]) is a German manufacturer of automobiles, buses, coaches, and
trucks. Mercedes–Benz is a division of its parent ... Show more content on Helpwriting.net ...
Electric technology
Audi is planning an alliance with the Japanese electronic giant Sanyo to develop a pilot hybrid electric project for the Volkswagen Group. The alliance
could result in Sanyo batteries and other electronic components being used in future models of the Volkswagen Group.[38]
Hybrid electric vehicles includes: * Audi A1 Sportback Concept[39] * Audi A4 TDI Concept E[40]
Fully electric vehicles: * Audi e–tron Concept Supercar volkswagen Volkswagen (abbreviated VW) is the
Volkswagen is the original marque within the Volkswagen Group, which includes the car marques Audi, Bentley Motors, Bugatti Automobiles,
Automobili Lamborghini, SEAT, Еkoda Auto and heavy goods vehicle manufacturer Scania.
Volkswagen has been selling low sulphur diesel–powered engines for the European market since 2003 – reduces greenhouse emissions. A VW Golf
turbo–diesel hybrid concept car was exhibited at the 2008 Geneva Motor Show, which has a fuel economy of 70 mpg (3.3 litres per 100 km).
In March 2003, on its fiftieth anniversary, Volkswagen do Brasil launched in the local market the Gol 1.6 Total Flex, the first Brazilian commercial
flexible fuel vehicle capable of running on any mix of E20–E25 gasoline and up to 100% hydrous ethanol fuel'
VW's Chief of research, Dr. JГјrgen Leohold, said the company has concluded hydrogen fuel–cell cars are not a viable option'
All aelctric = The two–door E–Up! electric car concept. Volkswagen and Sanyo have

Business Analysis: BMW
Introduction The BMW's full name is Bayerische Motoren Werke AG in German and Bavarian Motor Works in English. It is a German international
manufacturer. It produces luxurious car, motorbike, and engine. Its headquarter is in Munich, Bavaria, Germany. The BMW group has three brands,
BMW, MINI, and Rolls–Royce. In 2012, the group produced 1,845,186 cars and 117,109 motobike. BMW, Audi, and Mercedes–Benz are apposed as
three biggest auto manufacturers in Germany.
There are BMW's financial statements.
This article will accord to BMW's financial statement to make a strategic recommendation, propose how the company should finance the strategy, and
figure out the best method for financing the strategy. Moreover, the article will prepare 5... Show more content on Helpwriting.net ...
Because the BMW produces cars in Germany, the United Kingdom, the United States, and South Africa, and its external partner, Magna Steyr who
has a plant in Austria, the BMW can accord to different region, different culture, and different terrain to launch product lines to customers (Strategic
Planning of BMW 's Global Production Network, 2006, para. 3). For example, the BMW can launch a super sports car which has all high
technologies of the BMW. It can tell people that the BMW has technologies which competitors do not have. Moreover, there will be some technologies
in other normal series cars. That can attract more customers to buy the BMW's cars.
More Definite Product Positioning According to Wilson mentions in "BMW to Market High–end Models with New Logos", the BMW will launch a
black–and–white logo to market with its elite models. Hildegard Wortmann, the senior vice president of brand BMW who called the new positioning
that is a more modern approach (Wilson, 2017, para. 5). The designers will put the BMW's full name on their most luxurious lines and use their initials
to brand their more affordable lines. However, the new luxury branding will be just for the automaker's communications activities, and dealerships will
not need to use the full name in selling (Wilson, 2017, para. 6).

Situational Analysis of Bmw Mini Essay
"The people who brought you The Ultimate Driving Machine are introducing you to
The Ultimate Lifestyle Machine."
The MINI IMC Campaign: Situational Analysis
IMC Campaign Outline Produced by:
Linda Brozowski, Christina Gunn, Roland Hancock, Mike Nakamura, & Trudy Walter
MKT 467
Integrated Marketing Communications
Professor Joyce Nielsen
October 7, 2003 Situational Analysis
Overview/Intro
The small car market is set to grow by about 50% over the next ten to twelve years from the 8.4 million units sold in 2001. The market for premium
products is clearly growing faster than the total market, particularly in the small car market. Many customers will not compromise safety, quality,
driving characteristics, and individualism ... Show more content on Helpwriting.net ...
Strategic Marketing Objectives
Our marketing objective is to promote the BMW MINI to our target audience of driving consumers in their mid twenties to thirties with heavy
television, print, and outdoor campaigning. The MINI will kick off its introduction with the first of seven new TV spots breaking on October 26th
during Sunday Night Football on ESPN. The television campaign will continue to roll out over October and November on cable networks including
CNBC, CNN, MTV and VH1. The strategy is to include this broad range of drivers offering them opportunities to take their driving experience to a
whole new level, while gaining their trust and loyalty. Spot television buys will concentrate on morning news, prime time, late news, and weekend
sporting events in top sales markets. We want to continually focus on our message to our consumer market of empowerment, independence,
performance, value, and fun associated with taking ownership of the new MINI.
Print advertising, which includes a large concentration of gatefolds, will include similar messaging to that of the television ads and will begin
appearing in the October issues of more than 50 magazine titles. A special two–page layout will appear in the Wall Street Journal, along with USA
Today as our development team focuses on celebrating the reintroduction of the MINI. In addition to our print campaign, our MarCom team and

Pros And Cons Of Land Rover Evoque
REVIEW: Two of the Most Popular Range Rover SUVs Range Rover Evoque 2015 The Land Rover Range Rover Evoque 2015 is touted as one of the
most appealing entries in the coupe–ish SUV set, defeating newcomers such as the BMW for design, and having tidier proportions than Infiniti's
QX70. Since it is a modern crossover, the Evoque is more concerned with style than off–road capability. It is offered in three–door and five–door
variants, making it one of the best concept–to–production examples as of yet. A turbo–four engine which cranks out 240 horsepower perfectly suits the
size and nature of the SUV. With plenty of torque, the Evoque gets a peppy feel. What's more, it is small and light so it manages to come off as agile.
In the interior, the... Show more content on Helpwriting.net ...
The compact SUV embodies off–road capability at its finest with a touch of striking urban style that takes driving to a whole new level. As a two–door
convertible, this SUV is the product of smart origami influences and features the wedgy proportions of a chopped–and–channeled hot rod. It is powered
by a coarse–sounding 240hp, 2.0L turbocharged inline 4. What makes this a must–have is its power that builds quickly from idle and its punchy feel
whether traversing highways or trails. Moreover, it is small and light as well as offers fuel economy of up to 24 mpg. When it comes to the interior,
the cabin is sleek with an array of warm wood or cool metallic trims available. Hints of the luxurious trappings of the full–sized Range Rover line can
be found in the themes and shapes, with huge, rounded gauges ahead of the driver and cut–corner rectangles that frame the controls. Pros: Spacious
interior Bold and brilliant interior Powerful turbo engine All–weather

BMW AG: The Digital Car Project (A) Essay
Memorandum
To:
From:
Date:
Re:
Prof. Edward Rogoff
Mr. Partha Mitra
12/11/2012
BMW AG: The Digital Car Project (A)
Case Summary
This case study presents how BMW, a German automobile, motorcycle and engine manufacturing company, is trying to reduce development turnaround
time using new technologies. To build new development capability three areas of opportunities are emphasized, managing automotive development
including exterior styling; process/organizational changes; and adapting new computer–aided technologies. This strategic move is responsible for BMW
historically strategic product positioning in automotive industry in 1990's.
Most important facts
1>History of BMW – In 1916, Gustav Otto founded Bayerische Motoren ... Show more content on Helpwriting.net ...
o
The current process: In 1990s a development process was entailed which is 60–month–long. Two major prototyping cycles first time started to take
advantage of rapidly emerging computer simulation methods and to identify potential design problems earlier in the development schedule.
Computer–aided technologies remained untapped in the current process. Ex: BMW 3–Series, launched in 1998, was developed under this development
process.
5) Reengineering Automotive Development: To stay competitive and decrease the turnaround time of the development process BMW had to launch a

reengineering task force who was responsible for meet a bold target of for slashing product development time by 50% percent . Task force identified
five key process areas–body, climate control, fuel supply, test engines
(power train), and acoustics–that accounted for about 90% of the critical processes in the product development timeline and decided to change the
traditional process to increase productivity – 1> Increased parallelization of design tasks, 2> Elimination of some design iterations, 3> Quicker
completion of the remaining design iterations.
Analysis of the relevant issues
1.
Development Time – Japanese automobile companies targeted to decrease traditional 50 month development time by
30% as a response to rapidly changing market. BMW was lagging behind competitor since its NPD process was
very traditional and slow.
The company had a very artistic

Ipad Impact
The Revolutionary Impact of the iPad The December 2010 edition of 'Men's Health' magazine declares the iPad as the #1 tech item to acquire, the
article notes that tablet computing is altering the way we connect, work and entertain. The final line reflects the obscure by noting the real winner in
2011 is Us, as the thrilling reality of an "always on" future finally unveils itself. (Apple iPad, 2010) It is not surprising that technology has continued to
develop and that the concept of a tablet, namely the "iPad", has come about, but that because it's introduction and availability to the general public –
across the world, has created such a synergizing effect almost creating a level of what some might consider 'Technological Culture... Show more content
on Helpwriting.net ...
For the viewers of early television programs, particularly the 1950's series 'Buck Rogers', followed by the 1960's series of 'Star Trek', the only
term to describe the devices that were seen was 'Science Fiction'. Over the next 50 years, from the first Star Trek episodes, the curiosity and interest
has lead on to many other series, spin offs and action packed movies. Each new genre of Star Trek came with a new set of technological advances
that could only be used by the super intelligent or the highly trained. Movie and TV audiences have been lead to believe that with the level of
knowledge required for space travel or that the development of perceptive sophisticated gadgetry, that these communication devices, which could
harness beams and accessing large amounts of information by anyone, on any topic, at anytime or place would come. The time and future is here, the
'iPad' tablet has arrived, it's available to everyone and it is very easy to use for just about anything you can think of. Daniel Green, of 'am:pm Public
Relations' in Portland, USA, states that understanding current trends and appreciating those of the past can help calculate where future advances may
emerge and quantifies his statement with 'Now we have the iPad'. The iPad, he continues, allows the user to participate in and dictate – not just
consume – the flow of information. (Green, 2010) Even at this early stage the concepts for

Bmw the 7-Series Project a
9–692–083
REV. JANUARY 03, 2002
GARY PISANO
BMW: The 7–Series Project (A)
As he accelerated past the security gates of BMW's Research and Engineering Center, Carl–Peter
Forster, director of Prototype and Pilot Manufacturing, thought about the 7–series project meeting. It was June 12, 1991, exactly two years, eight
months, and five days until the scheduled start of production of the completely redesigned 7–series luxury sedan. The project, code–named E–99, was
reaching a critical milestone. Over the next several months, engineering prototypes1 had to be designed, built and tested so that one last round of
design revisions could be made in time for launch.
Traditionally,BMW hand–built and assembled its prototype cars in its ... Show more content on Helpwriting.net ...
Through success on the race track and the introduction of several trend setting sporty roadsters from the 1930s to the 1950s, BMW built a reputation
for high–performance engineering.
Despite these successes, BMW remained a relatively small specialist, more admired for its engineering and technical prowess than its commercial
success. In 1959, BMW was so weak financially that it was nearly bought out by its much larger rival, Daimler–Benz. Instead, BMW was rescued by a
$1 million investment from the Quandt family, who since that time was the majority shareholder. In 1966, with its larger, more sophisticated 02 series,
BMW created a new automobile market segment that combined the high–performance engineering of sporty roadsters with the size, styling, and
comfort of the European luxury sedan. This combination set BMW apart from its competitors and was largely responsible for the company's move
into the world league of car companies in the 1970s.
From 1970 to 1990, sales volume (in DM) grew by a factor of 15, car production increased from
160,000 units per year to slightly over 500,000 units/year, and the work force trebled. Since 1959,
BMW earned a profit every year; between 1980 and 1990, return on shareholders equity annually averaged 21%, and 1990 profits were expected to
reach a record DM 700 million (Exhibit 2).
During this period the

Mini Cooper
Introduction
"Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create
a dynamic environment within which marketers try to ensure that their messages get through to their target audiences" (Blythe, 2006, p.2). Fill (2005)
argues that marketing communications is the way in which organisations reach their target audiences or it is an "audience–centred activity" (Fill, 2005,
p.9).
This report aims to analyse the current marketing communication activities for one of the most recognised brands in the UK and the world, MINI
Cooper. The first part includes some background information and after that the report follows the planning framework provided by ... Show more
content on Helpwriting.net ...
2.1.2. Levels of awareness, perception and attitudes towards MINI
As Keller (1993, p. 3) argues, "[...] perceptions about a brand as reflected by the brand associations held in consumer memory". Keller (1998) also
suggests that there are three categories that constitute the overall brand perception: attributes; benefits and attitudes. A study conducted by Simms
and Trott (2006) explores the brand perception of the MINI stakeholders. Based on their findings researchers established a model that gives a
"perspective on a product brand by linking specific brand associations to the image that is developed in the mind of the consumer or stakeholder, and
finally linking this to how the image appeals to key stakeholders" (Simms and Trott, 2006) . The application of their model to the MINI brand is
presented in Appendix 2. .
2.1.3 Involvement
The types of involvement that can be identified in MINI's customers are related to the so–called product and ego involvement as the interest is mainly
in the MINI itself, but also relates to the customers' self concept (Solomon et al, 2006). What is more, MINI has become an icon and the level of
involvement can be associated with cult products (Solomon et al, 2006).
2.2. The business context
2.2.1 Corporate/marketing plans
As mentioned above the MINI business context is inevitably related to that of the overall BMW Group,

Bmw 's Vision For The Future
BMW's Vision
BMW's vision for the future was to create a very personal vehicle. There will always be that highly emotional Connection between a BMW and its
drive ("BMW Group," 2016). The BMW brand strives to make driving not just a routine, but an intense experience. The driver and vehicle will be in
unison and be transformed into the "Ultimate Driver". This new vehicle will be linked to the individuals that are driving it. The touch, feel, and
intelligence of the car will replicate what the driver is thinking and doing. This vehicle will provide subtle, intuitive assistances in every situation as
needed. The vehicle will not only provide assistance inside the vehicle, but outside as well. The new technology will create an all new driving
experience for the driver and their passengers. This is and continues to be BMW's vision of a premium brand vehicle.
The vision of this vehicle also is providing a safer future for drivers and surrounding drivers and pedestrians. This should continue to be a focal point
in design. Making sure that this vehicle will be safe under any and all other conditions. Will this vehicle be safe driving on the road with
non–autonomous vehicles? The concept and vision of BMW's autonomous vehicle is great, but it must maintain their safety standards as well.
Therefore, BMW's future vision will be to continue to be a primary leader in luxury vehicles, that support the BMW brand in safety and quality.
Grand Strategy
Given this new vision BMW should

Business Skills for e-commerce Essay
UNIT 1 – Business Skills for e–Commerce
Assignment No 1 – Sit 1
Assignment Cover Sheet
Qualification
HND MQC Level 5 – Diploma in Computing and Systems Development
Assignment No Sit No
Type
Unit number and title
U1 – Business Skills for e–Commerce
1/2
1
Academic Year
Student Group
Home

2013/2014
HND1 – PM
Student Name & Surname
Student ID No
Student Email
Assessor name
Assignment IV
Date of Verification
Stefan Attard
Sarah Diacono
21st March 2014
Issue Date
Deadline date
Submitted Date
26th March 2014
16th April 2014 – 6pm
Assignment title
The Impact of e–Commerce on Organisations

Student declaration
I certify that the work submitted for this ... Show more content on Helpwriting.net ...
It also owns and produces the
Mini marque, and is the parent company of Rolls–Royce Motor Cars. BMW produces motorcycles under BMW
Motorrad and Husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands."
Source: http://en.wikipedia.org/wiki/BMW
Go to the website of BMW Group: http://www.bmwgroup.com/bmwgroup_prod/e/nav/index.html?http://www.bmwgroup.com/bmwgroup_ prod/e
/0_0_www_bmwgroup_com/home/home.html
Prepare a preliminary report which includes your opinion, and diagrams with appropriate reasons. Following are the questions that you need to answer
to achieve the criteria set, namely P1.1, P1.2, M1 and M2
Assessment criteria awarded to this task:
Task 1: P1.1, M1:
Questions:
Met
Not Met
A. For P1.1 – Assess BMW's core business functions.
в–Ў
в–Ў
B. For M1 – Effective judgements have been made
в–Ў
в–Ў
Met
Not Met

в–Ў
в–Ў
в–Ў
в–Ў
Task 2: P1.2, M2:
Questions:
A. For P1.2 – Evaluate BMW's business aims and show how they relate to its stakeholders.
B. For M2 – A range of sources of information has been used
DOMAIN ACADEMY ©

Bmw Case Study : Business Plan Essay
To: Mr. Harald Kruger
From: Tom Osaer
April 30, 2016
BMW CASE STUDY – BUSINESS PLAN
BMW has been a worldwide leader in the automotive industry for a hundred years. This business plan will help outline BMW's strategy moving
forward uniquely in this very competitive landscape.
BMW TODAY
BMW is a German manufacturing company that markets in luxury vehicles, motorcycles, and engines. BMW currently is sold all over the world
and has subsidiaries in Brazil, Canada, China, Egypt, India, Japan, Mexico, South Africa and the United States. BMW is known for their premium
automotive lines that include: 1, 3, 4, 5, 6, 7 series, X1, X3, X4, X5, X6, Z4; BMW's high performance line includes: M2, M3, M4, M5, M6, X5 M,
and X6 M; BMW also has an electric line which is the BMW i (i–performance); BMW also offers a motorcycle line and aircraft engines.
EXTERNAL ENVIRONMENT VARIABLES
BMW is in a fierce market with many external environmental variables impacting their current situation. There are governmental factors, demographic
and economic factors, technology factors, and environmental and legal factors.
Governmental factors will impact BMW along with all of its competitors. The automotive industry as a whole must abide by strict government
restrictions and laws. There are many regulations against automotive makers that has shaped the automotive industry and still changing. Emissions has
been a huge topic in current news, and has begun the new trend of "going green". Many automakers have

Argumentative Essay On Luxury Cars
For people who like power and luxury together, the Bentley Mulsanne was a great choice to have. Bentley Motors produced it throughout the 80's. It
was named after the famous Le Mans race track section. The Mulsane Straight was the fastest part of the famous track in the 1920's. This car is
extremely versatile and therefore, owners want to use it for a multitude of reasons.
As with other Bentleys, it is important to keep the luxury car in a pristine condition. For this, you need to replace the worn out parts and ensure that
you do not run the vehicle with a damaged or low performing component. This means support from spare parts suppliers. Hunt Auto Parts (HAP) can
truly help Bentley owners in this regard.
Parts through HAP
HAP is a resource

Bmw, A Brand Image Of Luxury And Performance
BRAND INVENTORY
According to Interbrand, BMW is the 11th best global brand of 2015, with a brand value estimated at $37,212 million. Its success can be credit to the
high–quality of products and service, innovative engineering technology, and a well–constructed marketing strategy that built a brand image of luxury
and performance.
Brand Elements
BMW, abbreviation of Bayerische Motoren Werke AG (Bavarian Motor Works, in English), is a simple but distinctive brand name. The company's
name is meaningful and reinforces an important attribute of its products: the high–quality engine. The shortened form makes the brand name easier to
recall.
The brand logo, known as Roundel, combines a symbol with the company's name. The blue and white represent the colors of Bavarian flag. The round
shape and arrangement of the letters were inspired by the Rapp logo, the aircraft engine manufacturer that preceded BMW. Thus, the distinctive logo
symbolizes the heritage behind the brand. It has been updated along the years (1917, 1933, 1953, 1979, and 2000) and the most recent adaption
brought a modern aspect to the logo.
BMW has a memorable and recognizable slogan in the United States: "The Ultimate Driving Machine", which captures the features of luxury and
performance in only one product. The 40–years–old trademarked slogan is simple, descriptive and represents its positioning. The worldwide BMW
slogan "Sheer Driving Pleasure" indicates the good experience consumers have when are driving

Bmw Swot
Case 2 focuses on the Bayerische Motoren Werke (BMW) Company. My analysis will define each of the company 's strengths, weaknesses,
opportunities, and threats as brought about within the case as well as through additional research.
The history of the Bavarian Motor Works is a history of innovation, dedication and determination. These achievements are reflected in theBMW
emblem, symbolizing a rotating airplane propeller from BMW 's early years as an aircraft engine manufacturer. Today, the emblem signifies a global
company that annually produces hundreds of thousands of engines, motorcycles, and cars.
May 19, 2003 BMW was about to launch a new version of their already extremely popular 5 series of luxury sedans. The automobile being ... Show
Reflecting these risks, BMW shares have slid 41% to $32 from a year ago (2002).
Relying on 1 Series. BMW is relying to heavily on one model, the 1 Series to maintain its high margin. They are also realizing profits due to the
strong sales of the loaded models of the Mini, but need to diversify, or in other words not keep all their eggs in one basket.
Shared components. Although this can also be identified as a strength it can also be a true weakness. If cars are using shared components or if they
are too similar, it could lead to cannibalization of the sales of higher priced models, in BMW 's case the 3 Series.
Leasing strategies. Although BMW has an aggressive leasing strategy, the company relies on selling the car at the end of the lease to the leaseholder.
If the sale of the leased car doesn 't match BMW 's high residual value estimate, the company could suffer lower return on cars than it has traditionally
achieved. Even though BMW maintains some of the highest residual values in the industry, typically 60 percent for a three–year–old car, it 's unclear
what will happen to values if an increasing number of leased cars hit the market down the road. Opportunities
Success of new series. BMW has been successful with the release of the Mini throughout Europe and the US. To continue with this success, they will
be offering a diesel version to be released in the spring of 2003. Also, BMW will be offering the new 1 Series subcompact that will go

BMW: The International Marketing Strategy Of BMW
Introduction
In the following report a description and analysis of the international marketing strategy of BMW will be given. First a description of the company will
be given, shortly explaining the history and elaborating on it's current situation. Secondly an overview of the company's activities will be provided
including: products, brand portfolio, markets and other relevant information. This will lead into a discussion regarding the company's recent
performance. Furthermore a detailed description and analysis of BMW's i–series' international marketing activities is given which will explain market
segmentation, targeting and positioning, the product strategy, market entry and distribution methods and promotion and pricing strategies. Then... Show
The BMW brand stands for high quality and has a positive brand image, not least due to the general good reputation of German manufacturing, leading
to low price sensitivity. BMW gains a competitive advantage over its direct competitors due to a differentiation strategy in its advertisements and is
viewed by its customers as being sporty and expensive. BMW has its headquarters in Munich, Germany and caters largely to western markets (EU,
North America, etc.) and has had difficulties penetrating middle eastern markets due to cultural

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