Go direct to your media consumers with Project Dhara - an end-to-end OTT solution developed by SAP Hybris solutions and IBM. In the United States HBO, CBS, and soon Disney will have their own direct-to-consumer streaming services. Learn how Project Dhara can help traditional content distributors and content producers keep up with this trend and reach their consumers directly, on-demand.

1. Biagio D’Isanto, Global Industry Principal forMedia, Sports and Entertainment, SAP Hybris
October2017
Skip the Middle Man with Project Dhara,
an End-to-End OTT Solution

2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Because you're not
going to be feeling so
smug in a couple of
years when SnapChat
is up here accepting
Best Drama”
“A lot of nominated
shows this year are
actually on Netflix: House
of Cards, Orange Is the
New Black... Enjoy it while
it lasts, Netflix.
Amy Pohler, 71st
Golden Globes Award Ceremony.

3. 3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
9%
11% 12%
14%
18%
22%
2011 2012 2013 2014 2015 2016
18.9 20.7
33.3
2010 2012 2021*
SourceDigitalTVResearch
SourceRapidTVNews
Cord-cutting in the US
Share of cord nils*
among broadband
households in the
United States from
2011 to 2016
Number of cord-cutting
households in North
America2010-2021in
millions

4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
TRADITIONAL TV VALUE CHAIN
MSO: Multi Service Operator; CE: Consumer Electronics; OVP: Online Video Platform; OTT: Over The Top; CDN: Content Delivery Network
CONTENT PUSHED TO AN AUDIENCE CONSUMERS SELECT CONTENT
Studio
TV Channel
MSO
(Broadcast, Satellite, Cable)
CE
(Devices)
Audience
Consumer Centric Media
Studio
Consumer
MSO
CE Vendor
TV Channel
OVP /
OTT
CDN
New operators
DIGITAL TO CONSUMER

5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
OTT Video Market Trends & Challenges
New kind of Viewer Consumption Convergence
Cross-Sell Physical & Digital Dynamic Bundling
Direct to Consumer Personalized Content
Frictionless Experience

6. 6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
What is Dhara?
Video transcoding
and delivery
Direct MarketingOffers Payments
धाराDhārā means “stream” in SanskritPer-transaction fee

7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP & IBM fast facts
Over 9,000 media companies in 89
countries are innovating with SAP
solutions
SAP customers produce>62%
of the world’s movies
IBM Video Cloud has a
Streamingand a Distribution
group
HBO and Discovery are among
IBM streamingcustomers
SAP systemstouch $16 trillion
of consumer purchases
19 Emmys have beenawarded
to IBM

8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Your OTT Solution, Your Brand, Your Audience
§ Flexible Business Models ”As-A-Service”
§ Premium VOD, Subscriptions,Ad-Supported, Purchase, Rent
§ Buy Retail Products or Consumer Products
We give you a “monetization and delivery engine”
§ Ingest, Transcode, Manage Content, Video Players, CDNs
§ Commerce, Product Catalog, Billing Engine, Payment Processing, Customer Service, Marketing,
Analytics
§ Cognitive search, recommendation, and metadata
§ Full accounting and financial services
Dhara: The Solution

9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
PLATFORM, INFRASTRUCTURE, INTEGRATION
Dhara Solution Components – Illustrative only
AUDIENCE DATA MANAGEMENT AND ANALYTICS
PRODUCT | CUSTOMER
VIDEO PLATFORM
COMMERCE
Telco and Media
Accelerator
IBM VIDEO CLOUDMARKETING SERVICEREVENUE
OPEN API
IBM WATSON FOR MEDIA SAP LEONARDO

10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Telco and Media Accelerator | Business View and Benefits
Minimizeriskandexperience a
faster time-to-valuewith a fully
functioning, responsified
storefrontuniquely designed to
get Service Providers up and
running fast. Prebuilt
capabilities enables rapid
adoptionof new channels and
innovative technologies.
Deliver a superior
customer experience with
personalized, real-time,
contextual interactions,
across any channel and
on any device.
Manage and sell complex
bundles with subscription-
based product and service
offerings and entitlements
with full support for
rapidly changing devices,
content and promotions.
Simplify and streamline
operations, lower customer
service costs and reduce
the potential of losses due
to fraud all while increasing
customer service and
providing the ability to offer
predictive services.
ENABLING TELCO & MEDIA
PROVIDERS WITH AN EXCEPTIONAL
AND SIMPLIFIED CUSTOMER
EXPERIENCE FOR THEIR
CUSTOMERS

11. 11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Telco and Media Accelerator | Roadmap Highlights
§ New Modern Lookand Feel
§ Responsified UI
§ CMS SmartEdit Support
§ ConsentManagement (GDPR)
§ Full CMS SmartEdit Support
§ TM Forum SID & eTOMCompliance
ü Subsetof Product& Customer
Domains
ü Focus on CustomerInventory /
CustomerHierarchy
ü Eligibility Rules
§ Hierarchal and Quad Play Bundle Support
§ Configurable Guided Selling
§ ASM 360⁰View and Service Ticket
Improvements
§ Continued TM Forum Compliance
§ Improved Promotionand Bundle Support
§ SubscriptionBilling
§ SAP Hybris Billing Integration
§ SAP Revenue Cloud Integration
• Self-Care Dashboard
• View Usage, Metering, Trends
• View Bill and Billing History
• Contract Upgrade
• Top Up / Recharge / Replenishment
§ Media “starter” Storefrontwith Video on
Demand capabilities and support
§ Enhanced B2B support forBusinesses and
Dealers
§ Dedicated TelcoPOS
Subject to Change
NEXT RELEASE
Q4 2017 / 6.6
LATEST RELEASE
Q3 2017 / 6.5
FUTURE OUTLOOK
2018 & BEYOND

12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Subject to Change

13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
TelCo and Media Accelerator Sneak Peek Subject to Change

14. 14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
TelCo and Media Accelerator Sneak Peek Subject to Change

15. 15PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Summary
BENEFITS
§ Lower costs and reduced business
risk
§ Visibility to audience and product
performance
§ Versatility in a changing market
§ Branded customer experience
HOW IT WORKS
§ IBM builds a solid foundation and
operates the facility
§ You choose a user experience that
is uniquely yours
§ You manage the library, market to
the audience, make offers
§ IBM and SAP make improvements
to the service with your feedback
FEATURES
§ A complete solution (home page to
player to payments to engagement)
§ Single partner for all needs
§ Costs scale to revenue

16. Thank you.
Contact information:
Biagio D’Isanto
Global Industry Principal for Media, Sports and Entertainment, SAP Hybris
Send me an email:
biagio.d-isanto@sap.com
Add me on LinkedIn:
www.linkedin.com/in/biagiodisanto