1. PUBLIC
Biagio D’Isanto, Global Industry Principal forMedia, Sports and Entertainment, SAP Hybris
October2017
Place Your Bets on SAP Hybris Solutions:
Lotteries, Betting, and Online Gaming in the Digital Era

2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP solutions turn digitalization into a competitive edge
Aerospace
and defense
Automotive Banking Chemicals Consumer
products
Defense and
security
Engineering,
construction,
and operations
Healthcare High tech Higher education
and research
Industrial
machinery and
components
Insurance
Life
sciences
Media Mill products Mining Oil and gas Professional
services
Public sector Retail Telecom Travel and
transportation
Utilities Wholesale
Sports and
entertainment
Industry #25

3. 3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Connected
venues
Lotteries public
and private
12324
Entertainment
parks
Industry definition and target market segments
Trade shows,
business
conferences
Museums Cinemas Zoos ConcertsTheater, musicals
Casinos Gambling and
betting
E-sports Game platforms Game publishers

4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
#4: The pig #25: Christmas #42: Coffee #46: Money
It’s a matter of superstition . . .

5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Contact to
millennials
Innovation
Legal
implications
Physical and
digital
Trends and challenges for lotteries and betting

7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Phases of the journey
Discovery OmnichannelAcquisition Cross-sell

8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Discovery

9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Acquisition

10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Cross-selling

11. 11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Omnichannel

12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Phases of the journey
Discovery
§ Social listening
§ Profiling
§ Promotions
Omnichannel
§ Revenue recognition
§ Up-sell and cross-
sell
§ 360º-view of
customer
§ Seamless
experience
§ Single account
§ Recommendations
Acquisition
§ Social listening
§ Promotions
§ Profiling
§ Wallet
§ Dynamic pricing
§ Revenue share
§ Billing
Cross-sell
§ Revenue recognition
§ Up-sell and cross-
sell
§ Recommendations
§ Physical goods
§ Marketplace

13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Player engagement platform for lotteries and betting with SAP Hybris
solutions
Web Contact
center
Digital
content
Market-
places
Internet of
Things
Social
media
SMS,
notifications
Search -
keywords,
ads
Digital
advertising
E-mail Printing Agent
tools
Mobile At connected
retailer
Platform, infrastructure, integration
SAP Analytics portfolioNon-SAP software
Data management
Product | Player
Player experience management
Commerce SalesMarketing ServiceRevenue
SAP S/4HANA, SAP ERP

14. 14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Phases of the journey
Discovery OmnichannelAcquisition Cross-sell
Commerce Marketing
Social
listening
Commerce Marketing
Service
Revenue
Commerce Marketing
Analytics
Location
tracking
Point of sale
Commerce Marketing
Service
Sales
Additionally
Revenue
Additionally
Analytics Revenue
Service
Additionally
Service

15. Thank you.
Contact information:
Biagio D’Isanto
Global Industry Principal for Media, Sports and Entertainment, hybris AG (SAP)
Send me an email:
biagio.d-isanto@sap.com
Add me on LinkedIn:
www.linkedin.com/in/biagiodisanto