Step wise description of cafe coffee day business model and initial start.

1. Indian
Entrepreneur
VG Siddhartha
Café Coffee day

2. Café coffee Day
• Founded year 1996
• Subsidary of coffee day
Enterprises ltd
• Founder- V.G Siddhartha
• Headquaters- Coffee Day
Square, Vittal Mallya
Road, Bengaluru,Karnataka Indi
a
• Number of locations - 1566

3. Initial stage
•VG Siddhartha comes from a family that has a 135-year
history of growing coffee. Despite this, he was a reluctant
entrant into this industry and wanted to work as an
investment banker in Mumbai after completing his
Master's degree in Economics from Mangalore University.
•In 1984, VG Siddhartha launched his own investment and
venture capital firm - Sivan Securities, in Bangalore - and
began investing the profits from his start-up to buy coffee
plantations in Karnataka's Chikmagalur district.
•He also began taking an interest in his family's coffee
business. That, however, was confined to growing coffee
and selling it in the domestic market through the Coffee
Board.
•VG Siddhartha opened Cafe Coffee Day's first outlet on
Bangalore's upscale Brigade Road in 1996.

4. • The CCD's first launch came at a time when
Bangalore was on the cusp of a
transformation from a pensioners' paradise
to an IT and lifestyle haven. It was a
gamble- Coffee Day was entering a market
that had been traditionally dominated by
tea-but it paid off.
• Initial investment of 1.5 crore.
• Coffee Day was among the top three
exporters of green coffee beans in the mid-
'90s, but has since moved down the ladder-
deliberately.
• Siddhartha realised that rather than bet on
the volatile global markets, he was better
off investing his resources on the vast but
virtually untapped Indian market.

5. Later stage
The CCD group also takes special care of the tribe
that handpicks the coffee beans in the Kathlekhan
estate.
A school and a hospital is run by the estate for the
people and free electricity is provided to all the
homes.
CCD has its outlets everywhere! From the state of
Jammu and Kashmir to the streets of Tamil Nadu or
in the corners of Meghalaya, you can sip a perfectly
brewed cup of coffee at CCD almost anywhere,
anytime.

6. • It was the success of Café Coffee Day that
encouraged international coffee brands like
Lavazza, to enter the Indian market.
• Today with more than 1500 cafes spread across
209 cities across India, Café Coffee Day is
India's largest coffee chain. The cafe also has
an international presence in Austria, the Czech
Republic and Malaysia.