Service Marketing presentation on Civil Aviation in India for MBA students. Brief slides which are easy to explain.

1. - Team 5
Civil Aviation Industry in India

2. What Is Civil Aviation ?
Civil aviation includes three major categories:
➔ Commercial air transport, including scheduled and non-scheduled passenger flights and
cargo flights.
➔ Aerial work, in which an aircraft is used for specialized services such as agriculture,
photography, surveying, search and rescue, etc.
➔ General aviation (GA), including all other civil flights, private or commercial.
sridhar

3. A brief overview of
Civil aviation in India

4. ● Civil aviation in India, the world's third-largest civil
aviation market as of 2021, traces its origin back to
1911, when the first commercial civil aviation flight
took off from a polo ground in Allahabad carrying
mail across the Yamuna river to Naini.
● The world's first official airmail service , On 15
October 1932, J.R.D.
● Tata flew a consignment of mail from Karachi to
Juhu Airport. His airline later became Air India.
History of Civil aviation in
India.
sathish

5. Key Stats
Source: civilaviation.gov.in

6. charan

7. charan

8. Civil aviation (Recent happenings)
Aerial view of Trichy Airport

9. ★ Tata Sons to take
over Air India, wins
bid at ₹18,000 crore;
staff to be retained
for 1 year.
★ With this, the airline
will go back to the
Tatas who have a
long history with the
national carrier.
★ JRD Tata founded
the airline in 1932
and it was at that
time called Tata
Airlines.
karthick

10. Highest passenger traffic in a
year:
On 10 October, domestic
passenger numbers clocked at
3.04 lakh. It crossed the 3 lakh
per day mark for the first time
since February 28 2020, when
3.14 lakh passengers had
traveled on domestic flights.
karthick

11. Future of
Civil Aviation
UDAN-RCS scheme
UDAN - Ude Desh ka Aam Naagrik,
Its goal is to make air travel affordable and
widespread, to boost inclusive national economic
development, job growth and air transport
infrastructure development of all regions and
states of India.
santhosh

12. MRO ➢ The civil aviation sector in India, which till
now was dependent on foreign countries for
maintenance, repair and overhaul (MRO)
services, is planning to have indigenous
facilities.
➢ The Government of India is planning to
develop a sustainable air network in over 400
tier-2 cities across India with an estimated
expenditure of ₹50 crores.
shujahullah

13. PRODUCT
⮚Product refers to what is offered to customers.
⮚The service package refers to what a service marketer bundles
up in terms of goods and services in an environment to satisfy
customers.
Aravindh

14. PRICE
Pricing of services is tougher than pricing of goods. Services being intangible,
customers arrive at quality perceptions on the basis of price.
❖ Dynamic Pricing Strategy
❖ Segmented Pricing
❖ Peak user pricing
santhosh

15. Promotion
● The use of communication tools to inform,
persuade, and prompt customers to respond
favourably a product is called promotion.
.
santhosh

17. Product distribution
Distribution is about making the service
available to the right customers, at the
right time, in the right quantity, and at
the right place.
There are 153 airports across the
country. Out of these 153 airports, 114
were used for domestic services only.
These airports were either owned by
the Airport Authority of India.
Sriram R

18. People
➢ People is considered an important element in
the sale of service products because of direct
contact between customers and frontline
employees in marketing services.
➢ The selection and training of service staff is
a essential condition in overall marketing
effort of the service organizations such as
airline companies.
➢ In addition, these service staff are adequately
motivated and rewarded to provide effective
customer pleasing interactions, positive and
customer caring attitude.
shujahullah

19. Physical evidence
➢ Physical evidence assumes significance because services are intangible.
➢ Also this intangibility can make it difficult for the marketer to position new service
product offerings.
➢ Physical evidence includes aspects such as the service providers facilities and staff
appearance; other aspects are personal hygiene and uniforms.
aravindh

20. Process
Services are executed through processes. Creation and delivery of services require
undertaking of activities in set sequences by following given procedures.
In the following Video you will get to learn about the process involved in boarding a flight
after the Covid-19 pandemic.
The video feature SpiceJet airways.
santhosh

21. santhosh

22. The role of Indian Civil Aviation at the time of Pandemic
The pandemic has affected all sectors. Civil aviation stands out as a sector which got its
act together and the government was able to use the lockdown in order to do some
essential things required to deal with the pandemic. We flew in 1,500 tonnes of medical
supplies from outside India, flew 943 tonnes of medical supplies within the country –
ventilators, etc.
Please note initially civil aviation was affected by the Pandemic where : IndiGo incurred
net losses of ₹2,884 crore and ₹1,194 crore in Q1 and Q2 of this fiscal respectively. SpiceJet
posted net losses of ₹600 crore and ₹112 crore in Q1 and Q2, respectively.
SriRam R

24. Weather factors affecting Civil Aviation
Delhi SMOG -
RamPrasad

25. Baggage issue in Civil aviation
After unboarding from the plane, we have to collect our baggage at the
airport lounge.
Here comes the issue of Luggage Mismatch to avoid that few airways have
started using the QR code to identify the right baggage.
RamPrasad

26. The helicopter
Service
(Trending now
in Bengaluru,
Chennai,
Madurai,
Kumbakonam
etc.)

27. Role of Civil Aviation in Taliban - Afghan issue.

29. Thank you