Attitudes can change over time through experience or influence from others. There are models that describe how attitudes are changed by adding or changing attributes of an object or brand, or by changing underlying beliefs. Studies show that attitude changes from high-credibility sources are more persistent initially but that low-credibility sources can have a similar lasting impact, known as the sleeper effect. The sleeper effect describes delayed attitude changes that are not immediately apparent after exposure but emerge later, and it applies also to intentions to persuade. The reason for the sleeper effect is unknown.

1. ATTITUDECHANGE
OVERTIME

2. WHAT IS AN ATTITUDE?
The attitude “OBJECT”
Attitudes are learned dis-postion either throught experience from their and also
from others
Attitude may not be remain consistent over the time
Attitude occurs with in a situation

5. ATTITUDE CHANGE (ACCORDING TO
MODEL)

8. CHANGING RELATIVE
EVALUTATION ATTRIBUTES
01
ADDING AN ATTRIBUTE
03
CHANGING BRANDS
BELIEFS
02

10. ACCORDING TO THE
SURVEY

12. PERSISTENCE OF ATTITUDE CHANGE

13. the fact of continuing in an
opinion or course of action in
spite of difficulty or opposition.
WHAT IS PERSISTENCE?

14. common example

16. ATTITUDE CHANGE OVER TIME

17. The high-credibility source more
attitude change.
afterward, 3 weeks the credibility
was gone
The low-credibility source's
message was by then just as
effective.
IN 1953 Kelman & Hovland

18. PART
SLEEPER EFFECT .
DELAYED ATTITUDE CHANGES THAT ARE NOT APPARENT
IMMEDIATELY AFTER EXPOSURE TO A COMMUNICATION.
SLEEPER EFFECT

19. The sleeper effect applies to the intention to persuade
as well.
example of recalling who was the person who said
more over it is easy to find most of the time people
forget about most of the things
REASON OF SLEEPER EFFECT IS UN-KNOWN

21. In your opinion which behavior is most effective one in
changing attitude?
QUESTION FOR YOU