1. Strategic Management
strategic management is the one which should us how to utilize the resources
and to enhance the performance of our strategic skills ,By this presentation we
could gather more knowledge about the ways in which the business strategy
improves,It should us how to achieve our vision and objectives,developing
policies and plans interms of presentation,we also understood tat in an
managerial activity we should be more active and interactive by experiencing
cross culture in our group.
SAMSONITE
Samsonite is one of the world’s largest travel luggage company. samsonite
synonymys with suitcases laptop bags, backpacks, cabbage trolleys,basically all
types of travel luggage.it is named after Samson. In 1910 jesse shwayder
founded this company.They are engaged in design marketing and sale of travel
business’s.Jesse Shwayder was working in newyork as a salesman for the
seward trunk and bag company .From his experience and personal skills he
started his own business .In 1918 company introduces its first nationally
advertised suitcase. Then eventually company diversified its wings to a greater
extent as a public company.
Over the last century, we have developed and/or widely commercialized
numerous innovations in luggage, from lightweight plastic hard-side
suitcases, upright luggage and luggage with wheels, to the more recent
four-wheeled spinners and very lightweight hard-side and soft-side
technology. Highly-skilled design teams located in each of our four
regions continue this tradition of offering innovative luggage products
In the last ten years they have managed their cost base and optimized
production by moving from being primarily a manufacturer to primarily a
distributor and marketer of luggage designed by samsonite and sourced
from third-party suppliers as well as by rationalizing their warehousing
and distribution networks. In 2010, approximately 94 percent of the
products were produced by third-party manufacturers, located primarily
in China as well as a number of other Asian countries. This outsourcing
keeps our fixed cost base low, and allows them to allocate production to

2. the most competitive suppliers. they mainly produce hard-side luggage,
including the entire supply of products using the Curv material.
they sell products through wholesale and retail distribution channels.
they are predominantly a wholesale business.the wholesale points of
sale fall into four categories: department stores and shop-in-shops,
luggage specialty stores, mass merchants/hypermarkets and
discounters, and internet retailers and other smaller channels. their retail
points of sale consist of our Company-owned stores and, particularly in
India,
Like many companies in the global consumer products business, they
were significantly affected by the global credit crisis in late 2008 and
early 2009. they took steps to lessen the effects of the economic
downturn, and took the opportunity this presented to permanently
improve their business model and position themselves for the global
economic recovery
the main Competitors of samsonite are:Brown-Furman Corporation,
.
Land's End Inc., LVMH- Moet Hennessy Louis Vuitton S.A rather than
concentrating on price of the competitors they focused on quality and
price where the market can bare with it,and the key strategy was to
Strengthen the leading position of their heritage brand, Samsonite,
based on its core values of quality, durability and functionality, through
continued investment in innovation and marketing.now the samsonite
has $783.9 million sales and employing about 7,150 people thus
samsonite is now the leader on the market of luggage,best in
innovation,there for by this project we could learn much managerial skills
which is very much essential for an manager,
very thankful to you sir for giving this oppertunity.