What you will find at the penang international halal expo 2016
1. What you will find at the Penang International HALAL Expo & Conference 2016
The Penang International HALAL Expo & Conference (PIHEC) is an annual event whose 7th edition
is going to be held from the 29th to 31st January 2016. This trade fair is hosted and organised by
the Penang State Government of Malaysia every year under its halal facilitation organization known
as Halal Penang. The event is the perfect platform for exhibitors and traders belonging to Southeast
Asia, Europe and West Asia to promote their goods and find potential markets for them.
The event was first started in 2010, and its prime purpose was to aid in the sourcing and selling of
top quality domestic and international halal products and services. It is the best place for exporters
and importers to source out local as global goods from Northern Malaysia and IMTT-GT region.
The venue for the 7th edition is going to be Setia sPICE (formerly known as PISA) in Penang. Quite
a few sub-events are held at the three day trade show, and one of the most notable among them is
the Penang International Halal Conference. The conference is meant to be a one-stop centre for the
provision of valuable insights on the issues, challenges and opportunities present in the halal
industry. Quite a few keynote speakers are expected to make presentations during this one-day
conference, and these are targeted at bankers, halal companies, economists, investors, trade
associations etc.
Apart from the conference, ‘interactive entrepreneur workshops’ are also held at the event. These
workshops conduct in-depth discussions on various issues of the halal industry, and successful
entrepreneurs share their personal experiences in this sector, providing ample networking and
knowledge sharing opportunities. Business owners, managers, directors, supervisors etc must visit
these workshops.
PIHEC carries out business matching as well, whereby stakeholders get a chance to foster business
relationships while gaining access to trading opportunities in the halal market of various nations.
The reason why visitors must be present is because the event will provide a wide array of halal
products for visitors to choose from. Besides networking opportunities will also be a major pull along
with the insights on the latest trends, innovations and development in the halal industry in particular
and the F&B industry in general. The visitor profile for the 7th edition includes diverse visitors such
as manufacturers, importers and exporters, retailers, distributors and wholesalers, suppliers etc. A
full list of this can be found here.
For exhibitors, the reasons to exhibit at PIHEC are many. Exhibiting at the event will help in building
brand awareness and generating new business opportunities. Besides, the show provides
opportunities to exhibitors to display their goods to both domestic and international buyers.
Exhibitors also get the chance to expand their business networks, while concluding new business
deals. Ample exposure is provided as well and exhibitors get access to the latest market trends and
forecasts of the halal market. Business meetings at the event will prove to be beneficial for
exhibitors because they provide them with the prospect of developing new and fruitful business
relationships. A lot of exhibitors make sales at the annual trade fair as well. A variety of booth
2. packages is available for exhibitors, the details of which can be found here. The layout plan can be
viewed here, and to register for the event, click here. To know about sponsorship options at the
event, click here.
The event has been very successful throughout its years of existence, and its previous edition
witnessed participation from 5 countries. 224 exhibitors were present in the 6th edition along with
62,818 visitors, and these numbers are expected to rise further in the 7th edition.
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