The ideologies promoted through textbooks used in Colombia include consumerism through references to the US film industry, hegemony through excerpts from British literature, and social cultural norms that promote North American culture over Colombian culture. Most Colombian teachers are not fully aware of the ideologies within the textbooks because students often attend school out of obligation rather than interest in learning. Learners in high schools and institutes differ in their attitudes towards English language and culture, with institute learners potentially having more positive views.