SlideShare a Scribd company logo
1 of 8
CAMPRUS VIRTUAL UDES
GERENCIA DE PROYECYOS
MAPA CONCEPTUAL
CONCEPTO
L A G E R E N C I A D E P R O Y E C T O S
E S L A D I S C I P L I N A Q U E C O N S I S T E E N
O R G A N I Z A R Y A D M I N I S T R A R L O S R E C U R S O S , D E
T A L M A N E R A Q U E U N P R O Y E C T O D A D O S E A
T E R M I N A D O C O M P L E T A M E N T E D E N T R O D E L A S
R E S T R I C C I O N E S D E A L C A N C E , T I E M P O Y C O S T O .
L O S P R O Y E C T O S D E B E N S E R C O N T R O L A D O S E N
T O D O M O M E N T O . C O N U N A U N I D A D D E C O N T R O L
Q U E L O S R E G U L E P A R A L L E G A R A F E L I Z
T E R M I N O . L A S N E C E S I D A D E S P E R M I T E N Q U E S E
C R E E N N U E V O S P R O Y E C T O S , P A R T I E N D O C O M O
O B J E T I V O A D O N D E S E Q U I E R E L L E G A R . E N U N
P R O Y E C T O S E D E B E T E N E R E N C U E N T A L O S
R E C U R S O S H U M A N O S , E C O N Ó M I C O S ,
M A T E R I A L E S , T I E M P O Y C O S T O .
ROL DEL PROFESIONAL
E L R O L D E U N P R O F E S I O N A L E N L A
G E R E N C I A D E P R O Y E C T O S D E B E S E R :
I N F L U Y E N T E , M O T I V A N T E , L Í D E R ,
C O M U N I C A T I V O ; C O N E L F I N D E Q U E
P U E D A P L A N I F I C A R , Y O R G A N I Z A R
O B J E T I V O S C L A R O S , E J E C U T A R
A C T I V I D A D E S Y T O M A R D E C I S I O N E S
Q U E S E A N A C E R T A D A S , , C O N T R O L A R
Y R E S G U A R D A R L O S R E C U R S O S ; C O N
E L F I N D E O B T E N E R E X C E L E N T E S
R E S U L T A D O S .
FASES DE UN PROYECTO
E L C I C L O D E V I D A D E U N P R O Y E C T O
D E L I M I T A E L I N I C I O Y L A F I N A L I Z A C I Ó N
D E L M I S M O Y E S T A B L E C E L A S A C C I O N E S
D E T R A N S I C I Ó N Q U E E S T Á N C O N T E N I D A S O
N O , A L I N I C I O Y A L F I N A L D E L P R O Y E C T O ,
V I N C U L Á N D O L O A S Í A L A S O P E R A C I O N E S
C O N T I N Ú A S D E L A O R G A N I Z A C I Ó N .
ENTREGABLES DE UN
PROYECTO
D U R A N T E E L C I C L O D E V I D A , D E B E E X I S T I R
E N T R E G A B L E S C O M O :
I N F O R M E S Y P R O D U C T O S O I N D I C A D O R E S . A
T R A V É S D E L O S E N T R E G A B L E S S E P U E D E
T A M B I É N E V A L U A R L O S C A M B I O S D E U N A
M A N E R A O P O R T U N A Q U E S E A N N E C E S A R I O S ,
A D E M Á S D I C H O S C A M B I O S D E B E N
S U S T E N T A R S E C O N E N T R E G A B L E S .
RESPONSABLES
 D I R E C T O R
 P A T R O C I N A D O R
 C L I E N T E S
 G E R E N T E D E L P R O Y E C T O
 O F I C I N A D E P R O Y E C T O S
 C O M I T É D E C O N T R O L D E C A M B I O S
 M I E M B R O S D E E Q U I P O
 O T R O S ( A N A L I S T A S , G O B I E R N O Y
V E N D E D O R E S )
MAPA CONCEPTUAL

More Related Content

What's hot (18)

Las tic en la casa
Las tic en la casaLas tic en la casa
Las tic en la casa
 
El internet de las cosas
El internet de las cosasEl internet de las cosas
El internet de las cosas
 
Luca 6 b
Luca 6 bLuca 6 b
Luca 6 b
 
Estructura del computador
Estructura del computadorEstructura del computador
Estructura del computador
 
Aulas virtuales
Aulas virtualesAulas virtuales
Aulas virtuales
 
Ciencia de la comunicacón
Ciencia de la comunicacónCiencia de la comunicacón
Ciencia de la comunicacón
 
Quem tem medo da Crise?
Quem tem medo da Crise?Quem tem medo da Crise?
Quem tem medo da Crise?
 
Dia do Atendimento
Dia do AtendimentoDia do Atendimento
Dia do Atendimento
 
Portafolio digital nancy rojas agudelo
Portafolio digital nancy rojas agudeloPortafolio digital nancy rojas agudelo
Portafolio digital nancy rojas agudelo
 
Motores de busqueda
Motores de busquedaMotores de busqueda
Motores de busqueda
 
Tipos de aprendizajes df
Tipos de aprendizajes dfTipos de aprendizajes df
Tipos de aprendizajes df
 
INEUSxv
INEUSxvINEUSxv
INEUSxv
 
Costos
CostosCostos
Costos
 
Roles del teletutor
Roles del teletutorRoles del teletutor
Roles del teletutor
 
Publicidade 2016
Publicidade 2016Publicidade 2016
Publicidade 2016
 
Tutoriales
Tutoriales Tutoriales
Tutoriales
 
Los Perfiles del Liderazgo. ¿Cuál es el tuyo?
Los Perfiles del Liderazgo. ¿Cuál es el tuyo?Los Perfiles del Liderazgo. ¿Cuál es el tuyo?
Los Perfiles del Liderazgo. ¿Cuál es el tuyo?
 
CCTV PARQUE 2 NVM
CCTV PARQUE 2 NVMCCTV PARQUE 2 NVM
CCTV PARQUE 2 NVM
 

Viewers also liked

Viewers also liked (12)

Annual Report 2015-16
Annual Report 2015-16Annual Report 2015-16
Annual Report 2015-16
 
Highest
HighestHighest
Highest
 
SecKCoin
SecKCoinSecKCoin
SecKCoin
 
Hur mycket socker innehåller mellanmålet?
Hur mycket socker innehåller mellanmålet? Hur mycket socker innehåller mellanmålet?
Hur mycket socker innehåller mellanmålet?
 
Tutorial las tics
Tutorial las ticsTutorial las tics
Tutorial las tics
 
094 036 proreutov
094 036 proreutov094 036 proreutov
094 036 proreutov
 
Basic Life Support, Bit by Bit approach
Basic Life Support, Bit by Bit approachBasic Life Support, Bit by Bit approach
Basic Life Support, Bit by Bit approach
 
UDC_Solar-Dc
UDC_Solar-DcUDC_Solar-Dc
UDC_Solar-Dc
 
Marketing plan for Coffee Mugs
Marketing plan for Coffee MugsMarketing plan for Coffee Mugs
Marketing plan for Coffee Mugs
 
ROYAL GALA Sept-2016 copia
ROYAL GALA Sept-2016 copiaROYAL GALA Sept-2016 copia
ROYAL GALA Sept-2016 copia
 
Facts Education Skills for Interior Designer
Facts Education Skills for Interior DesignerFacts Education Skills for Interior Designer
Facts Education Skills for Interior Designer
 
Robotic13
Robotic13Robotic13
Robotic13
 

Similar to SANDRA PATRICIA PULIDO

El conflicto y los equipos de trabajo
El conflicto y los equipos de trabajoEl conflicto y los equipos de trabajo
El conflicto y los equipos de trabajoRamnFlores8
 
Habilidades comunicativas 1
Habilidades comunicativas 1Habilidades comunicativas 1
Habilidades comunicativas 1diegoa80
 
E xpocicion modernismo
E xpocicion modernismoE xpocicion modernismo
E xpocicion modernismoestanislao2014
 
carso danyverano.pdf
carso danyverano.pdfcarso danyverano.pdf
carso danyverano.pdfDanyVerano
 
Avances Tegnologicos
Avances TegnologicosAvances Tegnologicos
Avances TegnologicosDarwinZ1997
 
Comunicación interactiva diapositivas.
Comunicación interactiva diapositivas.Comunicación interactiva diapositivas.
Comunicación interactiva diapositivas.MantonelliU
 
SISTEMAS DE INFORMACIÓN GERENCIAL
SISTEMAS DE INFORMACIÓN GERENCIALSISTEMAS DE INFORMACIÓN GERENCIAL
SISTEMAS DE INFORMACIÓN GERENCIALChino Jorge
 
estacion 2
 estacion 2 estacion 2
estacion 2hjcaova
 
Creación de una empresa para brindar asesorías contables
Creación de una empresa para brindar asesorías contablesCreación de una empresa para brindar asesorías contables
Creación de una empresa para brindar asesorías contablesyurleidis89
 
Portafolio Digital
Portafolio DigitalPortafolio Digital
Portafolio DigitalRomin Soto
 
jhonserna
jhonsernajhonserna
jhonsernajholi21
 
El computador y sus partes
El computador y sus partesEl computador y sus partes
El computador y sus partesbraeche
 
Educación en derechos humanos.werner de león
Educación en derechos humanos.werner de leónEducación en derechos humanos.werner de león
Educación en derechos humanos.werner de leónLic Werner De León
 
Blue and Black Library Metal Sign (1).pdf
Blue and Black Library Metal Sign (1).pdfBlue and Black Library Metal Sign (1).pdf
Blue and Black Library Metal Sign (1).pdfBRAYANALEXANDERMENDI
 

Similar to SANDRA PATRICIA PULIDO (20)

El conflicto y los equipos de trabajo
El conflicto y los equipos de trabajoEl conflicto y los equipos de trabajo
El conflicto y los equipos de trabajo
 
Habilidades comunicativas 1
Habilidades comunicativas 1Habilidades comunicativas 1
Habilidades comunicativas 1
 
Entendendo o Compliance
Entendendo o ComplianceEntendendo o Compliance
Entendendo o Compliance
 
E xpocicion modernismo
E xpocicion modernismoE xpocicion modernismo
E xpocicion modernismo
 
Jose carlos
Jose carlosJose carlos
Jose carlos
 
carso danyverano.pdf
carso danyverano.pdfcarso danyverano.pdf
carso danyverano.pdf
 
Avances Tegnologicos
Avances TegnologicosAvances Tegnologicos
Avances Tegnologicos
 
Comunicación interactiva diapositivas.
Comunicación interactiva diapositivas.Comunicación interactiva diapositivas.
Comunicación interactiva diapositivas.
 
Ada 5 b3_castillo_monica
Ada 5 b3_castillo_monicaAda 5 b3_castillo_monica
Ada 5 b3_castillo_monica
 
SISTEMAS DE INFORMACIÓN GERENCIAL
SISTEMAS DE INFORMACIÓN GERENCIALSISTEMAS DE INFORMACIÓN GERENCIAL
SISTEMAS DE INFORMACIÓN GERENCIAL
 
estacion 2
 estacion 2 estacion 2
estacion 2
 
Creación de una empresa para brindar asesorías contables
Creación de una empresa para brindar asesorías contablesCreación de una empresa para brindar asesorías contables
Creación de una empresa para brindar asesorías contables
 
Portafolio Digital
Portafolio DigitalPortafolio Digital
Portafolio Digital
 
jhonserna
jhonsernajhonserna
jhonserna
 
Partes del pc
Partes del pcPartes del pc
Partes del pc
 
El computador y sus partes
El computador y sus partesEl computador y sus partes
El computador y sus partes
 
Educación en derechos humanos.werner de león
Educación en derechos humanos.werner de leónEducación en derechos humanos.werner de león
Educación en derechos humanos.werner de león
 
COMUNICACION
COMUNICACION COMUNICACION
COMUNICACION
 
Blue and Black Library Metal Sign (1).pdf
Blue and Black Library Metal Sign (1).pdfBlue and Black Library Metal Sign (1).pdf
Blue and Black Library Metal Sign (1).pdf
 
Programacion estructurado
Programacion estructuradoProgramacion estructurado
Programacion estructurado
 

Recently uploaded

Quarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up FridayQuarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up FridayMakMakNepo
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxDr.Ibrahim Hassaan
 
Planning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxPlanning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxLigayaBacuel1
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfAMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfphamnguyenenglishnb
 
AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.arsicmarija21
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceSamikshaHamane
 
ROOT CAUSE ANALYSIS PowerPoint Presentation
ROOT CAUSE ANALYSIS PowerPoint PresentationROOT CAUSE ANALYSIS PowerPoint Presentation
ROOT CAUSE ANALYSIS PowerPoint PresentationAadityaSharma884161
 
Types of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxTypes of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxEyham Joco
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTiammrhaywood
 
Hierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementHierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementmkooblal
 

Recently uploaded (20)

Raw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptxRaw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptx
 
Quarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up FridayQuarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up Friday
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptx
 
Planning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxPlanning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptx
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfAMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
 
AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in Pharmacovigilance
 
OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...
 
ROOT CAUSE ANALYSIS PowerPoint Presentation
ROOT CAUSE ANALYSIS PowerPoint PresentationROOT CAUSE ANALYSIS PowerPoint Presentation
ROOT CAUSE ANALYSIS PowerPoint Presentation
 
Types of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxTypes of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptx
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Rapple "Scholarly Communications and the Sustainable Development Goals"
Rapple "Scholarly Communications and the Sustainable Development Goals"Rapple "Scholarly Communications and the Sustainable Development Goals"
Rapple "Scholarly Communications and the Sustainable Development Goals"
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
 
Hierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementHierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of management
 

SANDRA PATRICIA PULIDO

  • 1. CAMPRUS VIRTUAL UDES GERENCIA DE PROYECYOS MAPA CONCEPTUAL
  • 2.
  • 3. CONCEPTO L A G E R E N C I A D E P R O Y E C T O S E S L A D I S C I P L I N A Q U E C O N S I S T E E N O R G A N I Z A R Y A D M I N I S T R A R L O S R E C U R S O S , D E T A L M A N E R A Q U E U N P R O Y E C T O D A D O S E A T E R M I N A D O C O M P L E T A M E N T E D E N T R O D E L A S R E S T R I C C I O N E S D E A L C A N C E , T I E M P O Y C O S T O . L O S P R O Y E C T O S D E B E N S E R C O N T R O L A D O S E N T O D O M O M E N T O . C O N U N A U N I D A D D E C O N T R O L Q U E L O S R E G U L E P A R A L L E G A R A F E L I Z T E R M I N O . L A S N E C E S I D A D E S P E R M I T E N Q U E S E C R E E N N U E V O S P R O Y E C T O S , P A R T I E N D O C O M O O B J E T I V O A D O N D E S E Q U I E R E L L E G A R . E N U N P R O Y E C T O S E D E B E T E N E R E N C U E N T A L O S R E C U R S O S H U M A N O S , E C O N Ó M I C O S , M A T E R I A L E S , T I E M P O Y C O S T O .
  • 4. ROL DEL PROFESIONAL E L R O L D E U N P R O F E S I O N A L E N L A G E R E N C I A D E P R O Y E C T O S D E B E S E R : I N F L U Y E N T E , M O T I V A N T E , L Í D E R , C O M U N I C A T I V O ; C O N E L F I N D E Q U E P U E D A P L A N I F I C A R , Y O R G A N I Z A R O B J E T I V O S C L A R O S , E J E C U T A R A C T I V I D A D E S Y T O M A R D E C I S I O N E S Q U E S E A N A C E R T A D A S , , C O N T R O L A R Y R E S G U A R D A R L O S R E C U R S O S ; C O N E L F I N D E O B T E N E R E X C E L E N T E S R E S U L T A D O S .
  • 5. FASES DE UN PROYECTO E L C I C L O D E V I D A D E U N P R O Y E C T O D E L I M I T A E L I N I C I O Y L A F I N A L I Z A C I Ó N D E L M I S M O Y E S T A B L E C E L A S A C C I O N E S D E T R A N S I C I Ó N Q U E E S T Á N C O N T E N I D A S O N O , A L I N I C I O Y A L F I N A L D E L P R O Y E C T O , V I N C U L Á N D O L O A S Í A L A S O P E R A C I O N E S C O N T I N Ú A S D E L A O R G A N I Z A C I Ó N .
  • 6. ENTREGABLES DE UN PROYECTO D U R A N T E E L C I C L O D E V I D A , D E B E E X I S T I R E N T R E G A B L E S C O M O : I N F O R M E S Y P R O D U C T O S O I N D I C A D O R E S . A T R A V É S D E L O S E N T R E G A B L E S S E P U E D E T A M B I É N E V A L U A R L O S C A M B I O S D E U N A M A N E R A O P O R T U N A Q U E S E A N N E C E S A R I O S , A D E M Á S D I C H O S C A M B I O S D E B E N S U S T E N T A R S E C O N E N T R E G A B L E S .
  • 7. RESPONSABLES  D I R E C T O R  P A T R O C I N A D O R  C L I E N T E S  G E R E N T E D E L P R O Y E C T O  O F I C I N A D E P R O Y E C T O S  C O M I T É D E C O N T R O L D E C A M B I O S  M I E M B R O S D E E Q U I P O  O T R O S ( A N A L I S T A S , G O B I E R N O Y V E N D E D O R E S )