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CBS students present report on Tanishq

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Sandhir Sharma, Ph.D. (Management)
Sandhir Sharma, Ph.D. (Management)
Business
1 of 14
Tanishq Integrated Marketing Communication
Tanishq – As a brand ,[object Object]
Indian-made jewellery .
It has created a revolution in the Indian jewellery trade and in jewellery buying behaviour, and continues to set new parameters of excellence for others to follow.
Pioneers to introduce Karatmeter.,[object Object]
Key marketing objectives
Drawing new customers into its stores .
Building long-term relationships with the existing.
Continuous television campaigns around the year.,[object Object]
Lower labour prices.
Distribution through company owned outlets.
Image supported by TATA enterprise(parent company).,[object Object]
Evoked Set Method
Consumer Trends

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