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Google and the Gift Economy


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Summary info on Google and the Gift Economy for NET205 Assignment 2

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Google and the Gift Economy

  1. 1. The Gift Economy<br />"Not all economies are based on maximizing personal gain - some are founded on giving." (Pinchot, 1995)<br />Image source:<br />
  2. 2. The Gift Economy<br /><ul><li>Similar to the Free and Attention economies, the Gift Economy does not require a monetary exchange
  3. 3. The purpose is to create for status gain, not asset gain
  4. 4. The gift economy is based more on reputation and status than wealth and assets</li></ul>image source: meletver<br />
  5. 5. The Gift Economy<br /><ul><li>The Gift Economy is becoming more and more prominent in the digital age
  6. 6. Most transparent example of the Gift Economy is Wikipedia
  7. 7. Wikipedia provides us information for free
  8. 8. We refine, update and expand this information
  9. 9. Return the information to Wikipedia</li></li></ul><li>Google’s Gifts<br /><ul><li>Google provides us with gifts such as:
  10. 10. Search Engine
  11. 11. Gmail
  12. 12. Wave
  13. 13. Chrome
  14. 14. Google Docs
  15. 15. Google Sites
  16. 16. Google Maps
  17. 17. Google Earth
  18. 18. Knol
  19. 19. Plus many more!!!</li></ul>image source:<br />
  20. 20. Our Gift to Google<br /><ul><li>In return for Google’s free gifts, we provide data about ourselves – this is our return gift
  21. 21. With every Google service we use, Google retrieves more specific and targetable information about us
  22. 22. Google sells this information to their </li></ul>customers, the advertisers<br /><ul><li> We are Google’s product!</li></ul>image source:<br />