1. 3. WHAT KIND OF MEDIA INSTITUTION MIGHT
DSTRIBUTE YOUR MEDIA PRODUCT AND
WHY?
2. There are many factors that impact the which media institution we would use:
• Due to the popularity and budget of our piece the media institution we would use would
be an independent one. This is due mostly to the lack of features typical with big budget
Hollywood films our film would not need such a wide spread distribution and probably
wont be realised to a cinema as it doesn’t have any audience big enough to pay to watch
it at the cinema.
• These Hollywood films would also, along with a widespread and expensive distribution,
have a very large marketing campaign, reaching out to a number of people, which with
our small piece we do not have the budget for either.
• So and example of an independent film company that could distribute our film from the
UK is the: independent film company.
• At the moment they have a number of small time movies with a various level of known
actors. These films seem low budget and the main way they have been distributed is via
iTunes, DVD, Netflix and the newly popular Blu-ray. Missing the cinema completely.
• The media institution follows the path we would like to take to distribute our film as it is
the path more likely to attract the audience we want.