The word gourmet French term, which is defined as "common love of fine food and uncontrolled." In the field of 'Ichra' Lahore in 1987, the year of the beginning, they do not receive a good response which led to the judgment. Again began in 1992 at different places in the Muslim city, the concept if it is fresh, healthy and hygienic food at affordable prices achieved rapid popularity among bakery customers. CH. Muhammad Nawaz Chattha, founder and president of Gourmet, he began his journey with the unique concept of food hygiene and healthy. He made her own coat of arms of the brand and is nothing more than the love of good food

2. Sheraz Ahmed 3840/FMS/BBA/F13
Waqar khan 3854/FMS/BBA/F13
Atif khan 3872/FMS/BBA/F13
Group member's:

3. Topic:

4. Table of Contents:
 Introduction
 Mission & vision
 Pest Analysis
 Competitive Analysis
 Products
 Focus broad
categories
 7’ps of services
marketing
 Achieve competitive
Advantage
 Designing the service
concept
 Flower of services in
Gourmet
 New service
development
 Distributing services

5. Introduction:
History:
In the area of Ich’chra,
Lahore, GOURMET took
start with a small shop
Gourmet Means :
“A person like having
good and quality food”
Chaudhary Muhammad Nawaz Chattha, the Founder
and Chairman of GOURMET, started his journey with
the unique concept of hygienic and healthy food

6. Area of Choice:
We Choose Gourmet Sweets and Bakers

7. Mission Statement:
“In this age of rapidly changing life styles
consumers are driven to change their
eating habits constantly.

8. Vision Statement:
“The vision of GOURMET, throughout these
years was to provide a quality food in
affordable prices. That’s why where ever
the market inflation went GOURMET
never broke its rule”

9. Pest Analysis:
The Pest Analysis of Gourmet is :
 Political
 Economic
 Social
 Technological

10. Competitive Analysis:
Here are the competitive Analysis of Gourmet:
There are two major competitors of Gourmet

11. products:
Here are some products of Gourmet sweets and Bakers:
 Branded soft drinks,
 Beverages,
 Mineral water
 Dairy products.
 Biscuits
 Bread &Rusk Burger
 Cakes
 Doughnuts
 ice cream
 Milk
 Sandwiches
 Sweets

12. Focus broad categories:
People/ Person Possession
People /
Person
Processing
Possession
Processing
Mental
Stimulus
Processing
Intangible
Actions
Information
Processing
Tangible Actions
Intangible Actions

13. 7’ps of services marketing :
Here are 7’ps of services marketing and Gourmet:
 Product
 Price
 Place
 Promotion
 Positioning
 People
 Process
 Physical environment

14. Achieve competitive
Advantage:
Breadth of Service offering
NumberofMarketServed
Market
Focused
Fully Focused
(Service and
Market
Focused)
Unfocused
(Everythingfor
Everyone)
Service
Focused
FewMany

15. Designing the service
concept:
There are three designing the service concept of
Gourmet:
 Core product/service,
 Supplementary services,
 Delivery processes.

16. Flower of services in
Gourmet :

17. New service development :
New service development in gourmet based on
some points such as:
 Innovation
 Style change
 Service improvement
 Supplementary services
 Process line extension
 Service line extension
 Major service innovation

18. Distributing services :
 Distributing services based on
 what is distributed
 How to be distributed
 Where to be delivered
 What should service to be delivered

19. Message from the Chairman:
 For us Gourmet is not just a family business, it
is a family legacy of public interest that we
value, safeguard and promote wholeheartedly.
I wish and sincerely pray that we stay rooted to
our priceless principles and continue to serve
people with the same level of passion,
precision and perfection that is a trademark of
Gourmet.

20. a
Ice Cream