Ten Tips for Blog Profits

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Ten Tips for Blog Profits provides a simple guide on how one blog became profitable

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Ten Tips for Blog Profits

  1. 2. Ten Tips Sam’s Blog Profitability for
  2. 3. Background : <ul><li>100% of my income comes from my blog </li></ul><ul><li>I’m not a coder, developer or journalist </li></ul><ul><li>I make between $800-$4k/mo </li></ul><ul><li>90% comes from Banner Ads. </li></ul><ul><li>I like what I do </li></ul>
  3. 4. Tip One : Pursue your bliss <ul><li>Dailywireless.org </li></ul><ul><li>Started in 2002 </li></ul><ul><li>No revenue </li></ul><ul><li>No dependents </li></ul><ul><li>No risk </li></ul>
  4. 7. Tip 2: Focus <ul><li>Know your strengths and weaknesses </li></ul><ul><li>I aggregate & contextualize </li></ul><ul><li>Edit and illustrate </li></ul><ul><li>Link to variety of sources & opinions </li></ul>
  5. 8. Tip 3: Readers first <ul><li>Clear and direct </li></ul><ul><li>I avoid opinions </li></ul><ul><li>Create an interesting topical mix </li></ul><ul><li>Provide big picture & context </li></ul>
  6. 9. Tip 4: Conserve Time & Money <ul><li>Aggregation is fast & cheap </li></ul><ul><li>I don’t tweet, moderate or report </li></ul><ul><li>I work 6-10 hrs/day </li></ul><ul><li>Techmeme, RSS, Google & Yahoo </li></ul><ul><li>provide leads </li></ul><ul><li>Don’t spend money </li></ul>
  7. 10. Tip 5: Don’t Give Up <ul><li>Make it personally satisfying </li></ul><ul><li>AdSense provided initial revenue </li></ul><ul><li>Banners now provide 90% </li></ul><ul><li>Be realistic </li></ul><ul><li>Be flexible </li></ul>
  8. 11. Tip 6: Negotiate Rates <ul><li>My rates show double what I expect </li></ul><ul><li>Some advertisers will pay it </li></ul><ul><li>Niche blog better than mass market </li></ul><ul><li>Product-oriented better than no product </li></ul><ul><li>Expensive products better than cheap products </li></ul><ul><li>I charge between $23 CPM and $.03 </li></ul>
  9. 12. Tip 7: SEO Rules <ul><li>I’m not a SEO expert, but: </li></ul><ul><li>Google provides more than ½ my traffic </li></ul><ul><li>Junk Ads kill ranking </li></ul><ul><li>Links improve ranking </li></ul><ul><li>I missed Facebook, Twitter, Social web, geolocation, and mobile </li></ul><ul><li>Nobody’s perfect </li></ul>
  10. 13. Tip 8: Be Flexible <ul><li>Moved to Wordpress </li></ul><ul><li>Created backup site </li></ul><ul><li>Changed focus from MetroFi to WiMax and Cellular </li></ul><ul><li>Added Kindle support </li></ul><ul><li>Try new stuff (print, widgets, etc) </li></ul>
  11. 14. Rule 9: Have Fun <ul><li>You’re not going to get rich </li></ul><ul><li>Your blog will reflect you </li></ul><ul><li>Need professional advise? Don’t ask me. </li></ul><ul><li>Just do it. </li></ul>
  12. 15. Rule 10: Break the rules! <ul><li>Create your own </li></ul><ul><li>Do what you want </li></ul><ul><li>Time is better than money </li></ul>
  13. 16. <ul><li>Sam Churchill </li></ul><ul><li>www.dailywireless.org </li></ul><ul><li>[email_address] </li></ul>

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