Computer-Mediated Careers


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"Computer-Mediated Careers: Social Networking, Digital Exposures, and the Composition of Professional Identities." Great Plains Alliance for Computers and Writing Conference. St. Cloud State University, St. Cloud, MN. October 2009.

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Computer-Mediated Careers

  1. 1. Computer-Mediated Careers Managing Online Exposures & Composing Professional Identities By Abram Anders
  2. 2. Computer-Mediated Careers <ul><li>45% of employers research potential job candidates online </li></ul><ul><li>Social and networking activities increasingly take place on the internet </li></ul><ul><li>Information about us is readily available </li></ul><ul><li>Additional information is published and reported everyday </li></ul>
  3. 3. The Benefit : Take Control <ul><li>Whether we like it or not, we all have computer-mediated careers. </li></ul><ul><li>We can take control of these “digital exposures” by taking an active role in the composition of our online identities. </li></ul><ul><li>The internet can be a tool for creating and advertising the best and brightest versions of “Who we already are!” </li></ul>
  4. 4. The Problem : Digital Exposures <ul><li>Anyone can publish a piece of information referencing your name </li></ul><ul><li>It is difficult to control, appeal, or remove information posted on the internet </li></ul><ul><li>Internet search results form an effectively permanent and easily accessible public record of your life </li></ul>
  5. 5. The LAST thing your should do is stick your head in the sand … <ul><li>You won’t have a good view, and no else will get a good view of you. </li></ul><ul><li>Look ahead, think ahead, and prepare: </li></ul><ul><li>Start EARLY </li></ul><ul><li>Be PRO-ACTIVE </li></ul><ul><li>Take CONTROL of your online Identity </li></ul>
  6. 6. The Solution : Self-Advertise <ul><li>Use the internet to Advertise and Distribute information about your strengths, experiences, activities, and background. </li></ul><ul><li>Focus ATTENTION on the positives by “owning” the high-traffic real-estate of 1 st page search results. </li></ul><ul><li>Showcase many different perspectives and sources of information about you! </li></ul>
  7. 7. Get ATTENTION <ul><li>SHOW many different sides of Yourself </li></ul><ul><li>Be PROUD of the image you Present </li></ul><ul><li>ATTRACT potential Employers and professional Contacts </li></ul>
  8. 8. Get Specific : Be Proactive <ul><li>Google results = open source “e-resume” </li></ul><ul><ul><li>Maximize Positives : Pro-actively Publish! </li></ul></ul><ul><ul><li>Minimize Negatives : Clean-up, remove, revise </li></ul></ul><ul><li>E-portfolios and E-profiles = “e-cover letter” </li></ul><ul><ul><li>Take Control : provide a positive frame/context for your online identity </li></ul></ul><ul><ul><li>Get Attention : create a consistent brand, provide up to date information </li></ul></ul>
  9. 9. Further Action : Use Tips/Tools <ul><li>Create a google profile </li></ul><ul><li>Submit personal sites to google search </li></ul><ul><li>Use developer tools like google analytics </li></ul><ul><li>Publicize, cross-link, add meta-data </li></ul><ul><li>Make the most of web and social services </li></ul><ul><ul><li>Use privacy settings and filters </li></ul></ul><ul><ul><li>Stream feeds to your personal site </li></ul></ul>
  10. 10. Enjoy the view from top <ul><li>Get to the top of the search results </li></ul><ul><li>Get a TOP JOB </li></ul>
  11. 11. Get Results : Summary <ul><li>The Benefit : Take Control </li></ul><ul><li>The Problem : Digital Exposures </li></ul><ul><li>The Solution : Self-Advertise </li></ul><ul><li>Get Specific : Be Proactive </li></ul><ul><li>Further Action : Use Tips/Tools </li></ul>
  12. 12. References and Resources <ul><li> Employer Survey Results </li></ul><ul><li> Internet W ayBackMachine </li></ul><ul><li> The Virtue of Hitting ‘Delete’ … </li></ul><ul><li> Managing Reputation & Search Results </li></ul><ul><li> Cleaning up online/offline identity </li></ul><ul><li>Texas Instruments: Ethics Test / Employee Guidelines </li></ul><ul><li> Google Profile </li></ul><ul><li> Submit Your Site </li></ul><ul><li> Google Analytics </li></ul>
  13. 13. Credits <ul><li>Image 1: “Ostrich” http:// </li></ul><ul><li>Image 2: “Peacock” </li></ul><ul><li>Image 3: “Trump Towers View” http :// </li></ul>
  14. 14. Computer-Mediated Careers <ul><li>by  Abram Anders  is licensed under a  Creative Commons Attribution-Noncommercial 3.0 United States License . </li></ul>