What do I say? A guide to PR
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The document provides tips for promoting a business through public relations (PR). It discusses determining the key messages to promote, such as new products, services, or sharing valuable information. It then suggests various formats for communicating these messages, such as press releases, articles, interviews, or social media. Finally, it recommends choosing appropriate platforms to suit the target audience, such as newspapers, blogs, Facebook, Twitter, or LinkedIn. The overall goal is to have a clear message, an effective way to convey it, and the right channels to reach potential customers.
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What do I say? A guide to PR
- 1. What do I say? Samantha Wilcox, Have A Voice PR
- 2. It’s getting crowded… 60 seconds online activity in 2017
- 3. What’s your message? Pt.1 When asked why people want PR the most common reply is…. I WANT TO PROMOTE MY BUSINESS
- 4. What’s your message? Pt.2 Promoting your business can fall into two categories – something new has happened or you have information worth sharing I’m new Clients or customers Staff / premises Products Services Policy Award wins Anniversaries I’m worth it Comment on changes in the industry Opinion Case studies Key dates – Budget, Tax year, Christmas National days – Talk like a pirate?! Company vision Personal updates
- 5. Good form Once you know what you want to say, how do you say it? Press releases Authored articles Interviews Forums Feedback sessions Competitions Photos Compilations / top tips / countdowns Tweets / Status updates Magazines / E-Books Go live! Events
- 6. You are not a train! You get to decide what platforms you want to try – or in other words how do you get your information out? Self-publishing - Bdaily / aggregator sites Newspapers – Trend in hyperlocal publishing Newsletters – Local news sites / mailing lists Magazines – Think beyond the advert to compelling content Meet and greets – Get face-to-face with clients and influencers Mailers – No longer destined for the bin but a novelty to a generation who rarely receive post TV – Check out new local channels ‘Made in’ Radio – Make an impact by sending some samples Blogs – Don’t have to be long to be impactful Facebook – Make the most of ad-targeting but works best for B2C business Twitter – Don’t just pump information out, take the time to respond to others YouTube – Keep videos short and sharp to encourage people to keep watching Instagram – A picture is worth a thousand words but hashtag generators can help get a thousand likes LinkedIn – Longer to look, people can still get your updates from a week ago showing on their timeline Snapchat – Great for snap discounts, a mailing list replacement?
- 7. To sum up.. Top tips for a successful PR campaign Know what you want to say 01 Think about how you want to say 02 Pick your platforms 03 Have a voice! 04
- 8. Get in touch! Samantha Wilcox Have A Voice PR sam@haveavoicepr.co.uk 07972 789608