The presentation will be starting shortly. Your Company as Publisher: 6 Steps to Social Media
Brought to you by: Your Company as Publisher: 6 Steps to Social Media
<ul><li>A leading blogging service for small businesses with 175+ customers in more than 30 states and Canada. </li></ul>J...
 
Housekeeping <ul><li>If you have a question, please type it in the chat window.  We will try get to your questions.  Go ah...
TODAY <ul><li>How do you become the expert in your industry? </li></ul><ul><li>Do people really read blogs and does it mat...
What Has Social Media Done for Me?
<ul><li>FORGET What You Know About Social Media </li></ul>
 
Traditional Marketing
Traditional Marketing Challenges 800-555-1234 Annoying Salesperson
 
 
9 of 10 consumers are using the web to make buying decisions Forrester Research
Looking to Solve Problems
 
Marcus Sheridan CEO, River Pools & Spas
2007 <ul><li>$4.5 million in Sales </li></ul><ul><li>$250,000 advertising spend </li></ul>
2007 <ul><li>$4.5 million in Sales </li></ul><ul><li>$250,000 advertising spend </li></ul><ul><li>Sold more fiberglass swi...
 
75,000 visits per month
Yep, David vs. Goliath is Real
 
Hubspot 90% of Consumers
Hubspot Over 70%
Blogs Get More Business
4x More Likely to Be Found
How Many Tickets Do You Have?
How Many Tickets Do You Have?
BEFORE AFTER 3 MONTHS
 
 
Blogs Get More Links
Blogs Get More Traffic
Corporate Brochure-itis
Content Wins 67% More Likely to Purchase Custom Content Council
Conditioned Air – Naples, FL
 
 
Why? <ul><li>Great blog content makes us sound interesting and positions us as experts </li></ul><ul><li>Search engines lo...
THE Leading HME Expert in Your Region
Influence Your Customers SocialCapitalManagement.com
Search Engine  Optimization Lead Generation Social Media STORYTELLING
6 Steps to  Get Started
LISTENING POSTS Set Up #1
FIND Customers’ Pain Points KEYWORD ANALYSIS
Google External Tool
 
Google Alerts - Listen to Share Relevant Content - Listen for Story Ideas - Listen to Build Your Influencer List
Twitter Advanced Search
This is Tweetdeck, a Twitter Management Tool <ul><li>IMPORTANT: Follow keywords, # and your brand names </li></ul>
Other Twitter Management Tools
QUESTIONS Log Your Customer  #2
https://freekeywords.wordtracker.com/keyword-questions
 
 
 
PUBLISHING HUB Create Your #3
 
 
 
DISTRIBUTION Focus on Content #4
Google – Jan 25, 2011 <ul><li>Google now uses social usage of Twitter into search rankings </li></ul>
 
 
 
 
Email Newsletter
Blog Commenting <ul><li>Where are your customers hanging out? </li></ul><ul><li>Local association blogs </li></ul><ul><li>...
CALL TO ACTION Then Focus On The #5
 
 
 
REPURPOSE Keep the Calendar and #6
<ul><li>1=Daily (Twitter, Blog) </li></ul><ul><li>7=Weekly (eNewsletter) </li></ul><ul><li>30=Monthly (Webinar) </li></ul>...
Customer eNewsletter
Blogs as PR
 
THE Leading HME Expert in Your Region
In Summary – THE LAST SLIDE <ul><li>Takes Commitment! </li></ul><ul><li>Do It Yourself – Or Outsource. </li></ul><ul><li>S...
Thanks and Q&A Contact: Jim McDermott [email_address] 910-673-5917 END OF YEAR SPECIAL 50% OFF BLOG SETUP FEE Packages Sta...
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Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging

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Presentation by SocialTract CEO Joe Pulizzi on how blogging can be the center of your social media strategy. This presentation goes through six ways to get started with your social media strategy, specifically for HME providers.

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Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging

  1. The presentation will be starting shortly. Your Company as Publisher: 6 Steps to Social Media
  2. Brought to you by: Your Company as Publisher: 6 Steps to Social Media
  3. <ul><li>A leading blogging service for small businesses with 175+ customers in more than 30 states and Canada. </li></ul>Joe Pulizzi
  4.  
  5. Housekeeping <ul><li>If you have a question, please type it in the chat window. We will try get to your questions. Go ahead and type in your questions as you go. </li></ul><ul><li>Any technical issues, please type those in and we’ll get to them. </li></ul><ul><li>About 45 minute presentation with the rest for Q&A. </li></ul>
  6. TODAY <ul><li>How do you become the expert in your industry? </li></ul><ul><li>Do people really read blogs and does it matter? </li></ul><ul><li>6 Steps to Becoming the Leading Expert in Your Region </li></ul><ul><li>Q&A </li></ul>
  7. What Has Social Media Done for Me?
  8. <ul><li>FORGET What You Know About Social Media </li></ul>
  9.  
  10. Traditional Marketing
  11. Traditional Marketing Challenges 800-555-1234 Annoying Salesperson
  12.  
  13.  
  14. 9 of 10 consumers are using the web to make buying decisions Forrester Research
  15. Looking to Solve Problems
  16.  
  17. Marcus Sheridan CEO, River Pools & Spas
  18. 2007 <ul><li>$4.5 million in Sales </li></ul><ul><li>$250,000 advertising spend </li></ul>
  19. 2007 <ul><li>$4.5 million in Sales </li></ul><ul><li>$250,000 advertising spend </li></ul><ul><li>Sold more fiberglass swimming pools than any other pool retailer in North America. </li></ul><ul><li>$40,000 in advertising spend </li></ul><ul><li>Won 15% more bids </li></ul><ul><li>Cut sales cycle in half. </li></ul>2010
  20.  
  21. 75,000 visits per month
  22. Yep, David vs. Goliath is Real
  23.  
  24. Hubspot 90% of Consumers
  25. Hubspot Over 70%
  26. Blogs Get More Business
  27. 4x More Likely to Be Found
  28. How Many Tickets Do You Have?
  29. How Many Tickets Do You Have?
  30. BEFORE AFTER 3 MONTHS
  31.  
  32.  
  33. Blogs Get More Links
  34. Blogs Get More Traffic
  35. Corporate Brochure-itis
  36. Content Wins 67% More Likely to Purchase Custom Content Council
  37. Conditioned Air – Naples, FL
  38.  
  39.  
  40. Why? <ul><li>Great blog content makes us sound interesting and positions us as experts </li></ul><ul><li>Search engines love blogs </li></ul><ul><li>Social media loves blogs </li></ul><ul><li>Your customers read blogs </li></ul><ul><li>Non-sales touch </li></ul><ul><li>Minimal investment compared to outbound marketing options </li></ul>
  41. THE Leading HME Expert in Your Region
  42. Influence Your Customers SocialCapitalManagement.com
  43. Search Engine Optimization Lead Generation Social Media STORYTELLING
  44. 6 Steps to Get Started
  45. LISTENING POSTS Set Up #1
  46. FIND Customers’ Pain Points KEYWORD ANALYSIS
  47. Google External Tool
  48.  
  49. Google Alerts - Listen to Share Relevant Content - Listen for Story Ideas - Listen to Build Your Influencer List
  50. Twitter Advanced Search
  51. This is Tweetdeck, a Twitter Management Tool <ul><li>IMPORTANT: Follow keywords, # and your brand names </li></ul>
  52. Other Twitter Management Tools
  53. QUESTIONS Log Your Customer #2
  54. https://freekeywords.wordtracker.com/keyword-questions
  55.  
  56.  
  57.  
  58. PUBLISHING HUB Create Your #3
  59.  
  60.  
  61.  
  62. DISTRIBUTION Focus on Content #4
  63. Google – Jan 25, 2011 <ul><li>Google now uses social usage of Twitter into search rankings </li></ul>
  64.  
  65.  
  66.  
  67.  
  68. Email Newsletter
  69. Blog Commenting <ul><li>Where are your customers hanging out? </li></ul><ul><li>Local association blogs </li></ul><ul><li>Local media sites </li></ul><ul><li>Other HME blogs/sites MESA ( mesa4dme.ning.com ) </li></ul><ul><li>Manufacturer blogs </li></ul>
  70. CALL TO ACTION Then Focus On The #5
  71.  
  72.  
  73.  
  74. REPURPOSE Keep the Calendar and #6
  75. <ul><li>1=Daily (Twitter, Blog) </li></ul><ul><li>7=Weekly (eNewsletter) </li></ul><ul><li>30=Monthly (Webinar) </li></ul><ul><li>4=Quarterly (eBook, Magazine) </li></ul><ul><li>2=Bi-Annually (Customer Event) </li></ul><ul><li>1=Yearly (Large Research Project) </li></ul>A Schedule
  76. Customer eNewsletter
  77. Blogs as PR
  78.  
  79. THE Leading HME Expert in Your Region
  80. In Summary – THE LAST SLIDE <ul><li>Takes Commitment! </li></ul><ul><li>Do It Yourself – Or Outsource. </li></ul><ul><li>Still Need Someone INSIDE the organization to manage your brand on social media. </li></ul><ul><li>Assets over Advertising – start converting your thinking now… </li></ul>
  81. Thanks and Q&A Contact: Jim McDermott [email_address] 910-673-5917 END OF YEAR SPECIAL 50% OFF BLOG SETUP FEE Packages Start at $329/mo. SEE A DEMO AT http://socialtract.com/hmenews/

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