Why marketing leaders should consider choosing a VoC informed content marketing strategy for their technology firm

1. WHY CHOOSE A
VOICE OF THE CUSTOMER
INFORMED CONTENT STRATEGY
FOR YOUR TECH FIRM?
Use VoC as a content creation strategy
for credible content, time-efficiency,
and as a springboard for actionable
customer insights.
As a tech marketing
leader, you are often
overcome with just
managing tactics.
VoC informed content enables
credible content creation for
you to engage with new
prospects.
78 72P E R C E N T P E R C E N T
of marketers say
higher quality, more
efficient content
creation
of marketers say
content marketing
strategy: development
or adjustment
A TIME-SAVING, HIGH-VALUE,
DATA-DRIVEN CONTENT
STRATEGY
Case Studies
Customer
Testimonials
Get actionable
insights, content
creation, and content
strategy all rolled up
into one resource
package from
Content Marketing Institute B2B
Content Marketing Report: 2018
Benchmarks, Budgets, & Trends -
North America
Charts & Graphs for
Customer Proof Points
Report #1: Your VoC
Insights
Report #2: Your VoC Led
Content Strategy
Recommendations
Voice of the Customer
Content Package
This approach to
content creation is
based on VoC we do for
you, so it's a data-driven
strategy.
It provides value as you
understand what your
existing customers want
and aids in customer
retention.
Factors contributing
to B2B marketers'
increased content
marketing success
over the previous
year
Contact: Kathryn Neal Odell
kodell@salesequip.co
630-492-7674