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Our Soap Pitch 
‘Heartbreak United’ 
Mark Ollie Edgar
Channel 
We have decided to produce our soap opera for 
Channel 5. Channel 5 do not currently have an 
English soap on their channel so we have seen a 
gap in the market that needs filling. Channel 5 
currently have shows like Neighbours and Home 
and away showing on there, we feel that channel 5’s 
audience need a British soap that they can relate to. 
We have decided to choose channel 5 as currently 
94% of all UK households can receive Five, which is 
around 54.3m people. This is a massive 
demographic so we would be able to reach to many 
different people, but our target audience is 
predominantly male 16-45, but we feel we could 
have a small female audience too.
Channel 5 
 Channel 5 currently have two foreign soaps which are 
the Australian ‘Neighbours’ and ‘Home and away’. 
Both of these soaps gather a massive audience of all 
ages who tune in regularly to catch up on their 
twisting storylines. 
 We want to create a soap which will look interesting 
and new to this audience, and also be more focused 
at the male audience.
The Brief 
 We have decided to choose the Soap Opera project 
because we all feel that our abilities would be best suited 
for it instead of the alternative projects. 
 If we were to do the Documentary Project, we would 
have to narrow down the type of documentary and carry 
out a lot of research into the topic we would be 
discussing and we could not find a topic that all three of 
us enjoyed, and knew enough about to create a 
documentary.
The Brief 
 In our Foundation Portfolio’s (AS) most candidates 
lacked in certain areas of work at different points in 
the project. 
 For example, I (Edgar) did not do enough research 
and planning into the kind of Mise en Scéne that was 
required for our film, as we were producing a 
detective crime drama and so as a result our film was 
not as believable and realistic as it should have been.
The Brief 
 For the Advanced Portfolio we intend to go further into 
depth with my research and planning particularly for 
the realism of our work. 
 All three members of our group were originally from 
different groups for the Foundation Portfolio which we 
feel will work to our advantage as we have all learnt 
from our mistakes of last year and intend to work on 
these for our soap.
Title of Soap 
 We have decided to create a Locker Room soap. 
This soap will be from a different angle that the press 
see and will be from the point of inside the club and 
all the affairs that happen. 
 We gave our soap the title of ‘Heartbreak United’ as 
a way to merge the emotional problems going on in 
the club with the outside, press supported view of 
the club. 
 We came up with the name early on in our 
brainstorming process and it stuck with us ever 
since.
Title of Soap ‘Heartbreak Utd’ 
 This soap will be from a different angle that 
the press see and will be from the point of 
inside the club and all the affairs that happen. 
 The team will be a U18 team but at a 
championship side level club. The club is 
called ‘Staines Town Saints’ 
 We thought for a while over how we could 
make our soap work, at first we were thinking 
of doing the first team of a championship side, 
but we realised it would be less realistic when 
we came down to casting the soap, and the 
age group that is easily available to us.
Narrative For Soap
Themes 
 The themes of soap opera are 
all very dramatic. The target 
audience for soaps being 
aimed at housewives to listen 
to during the day, meant that 
the dramatic storylines gave 
these women something to 
gossip about with each other. 
Across all of the most popular 
soaps in Britain all have the 
same recurring themes. The 
themes themselves have 
developed over time. This could 
be down to the change in the 
position of women in society
Themes 
 The usual themes of Soap 
opera’s include: Marriage, 
Divorce, Affairs and Deceit. 
Like most Soap Opera’s, our 
main themes will be highly 
dependant on the storylines 
that are presented, but we 
can expect to see; Lust, 
Greed, Love, Hate and 
Violence and the major 
reoccurring themes. 
 For our soap we have based 
it around a football team a 
subject that would probably 
attract a predominately male 
audience; but by using the 
same themes as the standard 
soaps we can also attract a 
female audience to our 
programme.
Settings 
 The settings in soaps vary 
depending on country. In British 
Soaps there are various different 
areas soaps are set in, but 
nowadays a lot more soaps are 
being set in the south of 
England especially London. The 
most popular settings include: 
Pubs, Salons, houses, 
newsagents, police stations. 
 It is vital to have a communal 
meeting place. This is a place 
that all different members of the 
show can meet in one place, 
allowing flow across storylines. 
An example of this being the 
‘Queen Vic’in Albert Square in 
Eastenders.
Settings 
 For our soap we have decided it is vital for us to have 
a communal area. 
 We put a lot of thought into the different places we 
could have this area, originally thinking the locker 
room, but we then put a lot of thought into that and 
realised that it is unlikely that the WAG’s would be 
allowed in there, making it impossible for all members 
of the cast to meet in one place. 
 Setting our soap around a football team our main 
problem will be trying to create a setting that is unique 
but also maintains the identity of being a soap opera 
which is why we have decided the communal area is 
going to be a pub/bar.
Soap Stock characters 
 There are certain types of characters that can be seen 
to be common among many soaps: 
 The grandparent figure: A wise old person, 
usually female. This character helps others with their 
problems with advice and support. In EastEnders' This 
character is Dot Branning. 
 The strong woman: An independent, powerful, 
aggressive woman. She can usually be found at the 
centre of conflicts Eg. Peggy and Sharon Mitchell. 
 Tough guy : A male character that manipulates 
others to his own ends. Often the stock 'baddie'. This 
character may become softened over time, and this 
often leads to him becoming the comic relief of the soap. 
Examples include Phil Mitchell on EastEnders.
Young couple: A couple that bravely face the 
difficulties of life, through their own, serious 
relationship problems. Feisty young female: A 
strong-willed girl, almost always young, who 
desires independence. She is usually 
argumentative and miserable. Eg Alfie and Kat 
Moon 
 Troublesome oldie: An older, grumpy, 
meddling, interfering character, always with 
his/her nose in everyone else's business. For all 
his/her faults this character is still loved for his/her 
generally good intentions. Eg. Peggy Mitchell
Characters 
Our Characters will all revolve 
around the team ‘Staines 
Town Saints’ 
Although the team on the field 
play well together, there is a 
lot of conflict amongst them in 
the locker room. 
Some players like to stay to 
themselves and keep quiet but 
they are ‘Dark Horse’s’ and 
often sleep around with other 
WAG’s. 
Players are in constant conflict 
over who will make the starting 
11 as they all want a shot and 
one day play in England’s 
greatest league, the premier 
league.
Possible Storylines 
 New player in the team kisses 
the captain’s Wife. 
 Team have a game in the 
morning but two of the players 
are seen out at 4am drunk. 
 Star player is caught having an 
affair with Managers daughter 
and they get into a fight at half 
time. 
 Player has rough time finding 
form so turns to steroids, his 
mood changes to angry and he 
takes it out on his wife. 
• Affairs with the chairman’s wife 
and arguments between 
players. 
• Rivalries between different 
players of who is going to be 
picked for the next game. 
• Old ‘hero’ being shown up by a 
young 17-year old player. 
• Transfer season and a heated 
changing room of who is leaving 
and who isnt.
4. Sub- Genre 
 Our Stock Narrative will be based upon what goes 
on behind closed doors. All the things that go on in a 
Championship Football Club that don’t get released 
to the public, focusing on the Youth Team (the future 
of the Club). From Sexual Affairs to which players 
are getting picked for the next game. 
 We can expect to see rivalries between players over 
personal grudges, unexpected plot twists to shock 
our audiences.
4. Sub- Genre 
 All three group members are fans of football so 
when it comes to Iconography, we should all 
have a reasonably good idea of what needs to 
be included in a Locker Room set, as well as the 
training ground.
4. Sub Genre-Themes 
 Like most Soap Opera’s, our main themes will be 
highly dependant on the storylines that are 
presented but we can expect to see; Lust, Greed, 
Love, Hate and Violence and the major reoccurring 
themes.
Soap’s target audience 
 Soaps are mostly built around domestic, 
relationship and family concerns, which women 
usually are more interested in men. 
 When we chose this project, as a team we 
immediately said to ourselves that we want to 
make a soap which is also appealing to men. 
Then we came up with the idea of mixing a sport 
with these domestic, relationship and family 
concerns which lead to ‘Heartbreak Utd’ being 
created.
Our Target Audience 
 Our target Audience would be predominantly 16- 
45 year old males. Our soap involves the loved 
sport of football mixed with the dramatic and 
realistic everyday problems which evolve in 
modern day Britain. 
 Due to dramatic storylines and frequent affairs 
and gossip, our soap would also be appealing to 
women and could be enjoyed by young couples, 
as something they can sit down together to 
watch.
Print work 
 Our print work will involve the different characters, 
pictured separately, all merged into one setting, where 
just by looking at it, The audience will know what type 
of people are being showed to them. 
 We will do this through Costume, Mise en Scene and 
Facial expression. We want to be able to do this as 
we feel that the audience will be more intrigued if they 
are able to identify with the characters. 
 We want to create posters that will stand out from the 
crowd and attract more people to watch the show. But 
also want them to be easily identified by one glance, 
as what show it is.
Next Three 
weeks (outline of 
jobs) 
 Over the next three weeks there are 
several key things items we have to 
work on. The First thing we have to 
do is finalise our characters (who we 
would like to play them) write a first 
draft of our script, correct script, 
finalise our script. Do a recce to find 
the setting that suits our product 
best. Once we’ve finalised our script 
start to write up our storyboard. Get 
the improvements that need to be 
made to the storyboard back then 
finalise our storyboard. Then find the 
correct actors together and find the 
times and dates that suit us all for 
our filming. Write up our filming 
schedule and distribute it to all the
Next Three Weeks (Who’s Doing 
What?) 
 With each of our roles in 
planning over the next three 
weeks we have delegated 
tasks that suit all of our skill 
sets. Edgar will be doing the 
storyboard, Ollie will be doing 
the script and Mark will be 
doing the recce and finding 
suitable actors to play each 
role. We feel that if we stick 
to our strengths it will lead to 
an extremely efficient 
working group with a high 
standard of work produced.

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Our soap pitch finished

  • 1. Our Soap Pitch ‘Heartbreak United’ Mark Ollie Edgar
  • 2. Channel We have decided to produce our soap opera for Channel 5. Channel 5 do not currently have an English soap on their channel so we have seen a gap in the market that needs filling. Channel 5 currently have shows like Neighbours and Home and away showing on there, we feel that channel 5’s audience need a British soap that they can relate to. We have decided to choose channel 5 as currently 94% of all UK households can receive Five, which is around 54.3m people. This is a massive demographic so we would be able to reach to many different people, but our target audience is predominantly male 16-45, but we feel we could have a small female audience too.
  • 3. Channel 5  Channel 5 currently have two foreign soaps which are the Australian ‘Neighbours’ and ‘Home and away’. Both of these soaps gather a massive audience of all ages who tune in regularly to catch up on their twisting storylines.  We want to create a soap which will look interesting and new to this audience, and also be more focused at the male audience.
  • 4. The Brief  We have decided to choose the Soap Opera project because we all feel that our abilities would be best suited for it instead of the alternative projects.  If we were to do the Documentary Project, we would have to narrow down the type of documentary and carry out a lot of research into the topic we would be discussing and we could not find a topic that all three of us enjoyed, and knew enough about to create a documentary.
  • 5. The Brief  In our Foundation Portfolio’s (AS) most candidates lacked in certain areas of work at different points in the project.  For example, I (Edgar) did not do enough research and planning into the kind of Mise en Scéne that was required for our film, as we were producing a detective crime drama and so as a result our film was not as believable and realistic as it should have been.
  • 6. The Brief  For the Advanced Portfolio we intend to go further into depth with my research and planning particularly for the realism of our work.  All three members of our group were originally from different groups for the Foundation Portfolio which we feel will work to our advantage as we have all learnt from our mistakes of last year and intend to work on these for our soap.
  • 7. Title of Soap  We have decided to create a Locker Room soap. This soap will be from a different angle that the press see and will be from the point of inside the club and all the affairs that happen.  We gave our soap the title of ‘Heartbreak United’ as a way to merge the emotional problems going on in the club with the outside, press supported view of the club.  We came up with the name early on in our brainstorming process and it stuck with us ever since.
  • 8. Title of Soap ‘Heartbreak Utd’  This soap will be from a different angle that the press see and will be from the point of inside the club and all the affairs that happen.  The team will be a U18 team but at a championship side level club. The club is called ‘Staines Town Saints’  We thought for a while over how we could make our soap work, at first we were thinking of doing the first team of a championship side, but we realised it would be less realistic when we came down to casting the soap, and the age group that is easily available to us.
  • 10. Themes  The themes of soap opera are all very dramatic. The target audience for soaps being aimed at housewives to listen to during the day, meant that the dramatic storylines gave these women something to gossip about with each other. Across all of the most popular soaps in Britain all have the same recurring themes. The themes themselves have developed over time. This could be down to the change in the position of women in society
  • 11. Themes  The usual themes of Soap opera’s include: Marriage, Divorce, Affairs and Deceit. Like most Soap Opera’s, our main themes will be highly dependant on the storylines that are presented, but we can expect to see; Lust, Greed, Love, Hate and Violence and the major reoccurring themes.  For our soap we have based it around a football team a subject that would probably attract a predominately male audience; but by using the same themes as the standard soaps we can also attract a female audience to our programme.
  • 12. Settings  The settings in soaps vary depending on country. In British Soaps there are various different areas soaps are set in, but nowadays a lot more soaps are being set in the south of England especially London. The most popular settings include: Pubs, Salons, houses, newsagents, police stations.  It is vital to have a communal meeting place. This is a place that all different members of the show can meet in one place, allowing flow across storylines. An example of this being the ‘Queen Vic’in Albert Square in Eastenders.
  • 13. Settings  For our soap we have decided it is vital for us to have a communal area.  We put a lot of thought into the different places we could have this area, originally thinking the locker room, but we then put a lot of thought into that and realised that it is unlikely that the WAG’s would be allowed in there, making it impossible for all members of the cast to meet in one place.  Setting our soap around a football team our main problem will be trying to create a setting that is unique but also maintains the identity of being a soap opera which is why we have decided the communal area is going to be a pub/bar.
  • 14. Soap Stock characters  There are certain types of characters that can be seen to be common among many soaps:  The grandparent figure: A wise old person, usually female. This character helps others with their problems with advice and support. In EastEnders' This character is Dot Branning.  The strong woman: An independent, powerful, aggressive woman. She can usually be found at the centre of conflicts Eg. Peggy and Sharon Mitchell.  Tough guy : A male character that manipulates others to his own ends. Often the stock 'baddie'. This character may become softened over time, and this often leads to him becoming the comic relief of the soap. Examples include Phil Mitchell on EastEnders.
  • 15. Young couple: A couple that bravely face the difficulties of life, through their own, serious relationship problems. Feisty young female: A strong-willed girl, almost always young, who desires independence. She is usually argumentative and miserable. Eg Alfie and Kat Moon  Troublesome oldie: An older, grumpy, meddling, interfering character, always with his/her nose in everyone else's business. For all his/her faults this character is still loved for his/her generally good intentions. Eg. Peggy Mitchell
  • 16. Characters Our Characters will all revolve around the team ‘Staines Town Saints’ Although the team on the field play well together, there is a lot of conflict amongst them in the locker room. Some players like to stay to themselves and keep quiet but they are ‘Dark Horse’s’ and often sleep around with other WAG’s. Players are in constant conflict over who will make the starting 11 as they all want a shot and one day play in England’s greatest league, the premier league.
  • 17. Possible Storylines  New player in the team kisses the captain’s Wife.  Team have a game in the morning but two of the players are seen out at 4am drunk.  Star player is caught having an affair with Managers daughter and they get into a fight at half time.  Player has rough time finding form so turns to steroids, his mood changes to angry and he takes it out on his wife. • Affairs with the chairman’s wife and arguments between players. • Rivalries between different players of who is going to be picked for the next game. • Old ‘hero’ being shown up by a young 17-year old player. • Transfer season and a heated changing room of who is leaving and who isnt.
  • 18. 4. Sub- Genre  Our Stock Narrative will be based upon what goes on behind closed doors. All the things that go on in a Championship Football Club that don’t get released to the public, focusing on the Youth Team (the future of the Club). From Sexual Affairs to which players are getting picked for the next game.  We can expect to see rivalries between players over personal grudges, unexpected plot twists to shock our audiences.
  • 19. 4. Sub- Genre  All three group members are fans of football so when it comes to Iconography, we should all have a reasonably good idea of what needs to be included in a Locker Room set, as well as the training ground.
  • 20. 4. Sub Genre-Themes  Like most Soap Opera’s, our main themes will be highly dependant on the storylines that are presented but we can expect to see; Lust, Greed, Love, Hate and Violence and the major reoccurring themes.
  • 21. Soap’s target audience  Soaps are mostly built around domestic, relationship and family concerns, which women usually are more interested in men.  When we chose this project, as a team we immediately said to ourselves that we want to make a soap which is also appealing to men. Then we came up with the idea of mixing a sport with these domestic, relationship and family concerns which lead to ‘Heartbreak Utd’ being created.
  • 22. Our Target Audience  Our target Audience would be predominantly 16- 45 year old males. Our soap involves the loved sport of football mixed with the dramatic and realistic everyday problems which evolve in modern day Britain.  Due to dramatic storylines and frequent affairs and gossip, our soap would also be appealing to women and could be enjoyed by young couples, as something they can sit down together to watch.
  • 23. Print work  Our print work will involve the different characters, pictured separately, all merged into one setting, where just by looking at it, The audience will know what type of people are being showed to them.  We will do this through Costume, Mise en Scene and Facial expression. We want to be able to do this as we feel that the audience will be more intrigued if they are able to identify with the characters.  We want to create posters that will stand out from the crowd and attract more people to watch the show. But also want them to be easily identified by one glance, as what show it is.
  • 24. Next Three weeks (outline of jobs)  Over the next three weeks there are several key things items we have to work on. The First thing we have to do is finalise our characters (who we would like to play them) write a first draft of our script, correct script, finalise our script. Do a recce to find the setting that suits our product best. Once we’ve finalised our script start to write up our storyboard. Get the improvements that need to be made to the storyboard back then finalise our storyboard. Then find the correct actors together and find the times and dates that suit us all for our filming. Write up our filming schedule and distribute it to all the
  • 25. Next Three Weeks (Who’s Doing What?)  With each of our roles in planning over the next three weeks we have delegated tasks that suit all of our skill sets. Edgar will be doing the storyboard, Ollie will be doing the script and Mark will be doing the recce and finding suitable actors to play each role. We feel that if we stick to our strengths it will lead to an extremely efficient working group with a high standard of work produced.