2. Contents
1. About the Company
2. A Brief Description of the Current Business of Unilever
3. Characterization of the process
4. Characterization of the theory of the forecasting process
5. Justification of the choice of forecasting method
6. Analysis of HUL on different methods as follows.
-Time Series analyzing & Forecasting
- Linear & Polynomial Methods
- Exponential Data
- Data Smoothing Method
- Seasonal Data Analysis
-Histogram Method
- Correlation Method
- PivotTable
Group Selection
Slicer
- Profit & Revenue Data Analysis
3. OVERVIEW OF THE COMPANY
INCORPORATED: 1933
INDUSTRY: CONSUMER GOODS.
HEADQUARTERS: MUMBAI ,MAHARASHTRA.
KEY PEOPLE: HARISH MANWANI(CHARIMAN)
NITIN PARANJE(MD & CEO)
TURNOVER: 25,206 CRS.
PEOPLE: 16000 EMPLOYEES INCLUDING 1500
MANAGERS.
PARENTAGE: PART OF 44.3 BILLION EUROS OF
UNILEVER GROUP.
REACH: 6.4 MILLION RETAIL OUTLETS.
R&D CENTRES: MUMBAI & BANGALORE, INDIA.
4. INTRODUCTION
Hindustan Unilever Limited (HUL) is the largest FMCG
company in India.
It is owned by the British-Dutch company “Unilever” and
has about 52% majority stake in Hindustan Unilever
Limited .
Its products include foods, beverages, cleaning agents and
personal care products.
It is headquartered in Mumbai, Maharashtra, India.
Hindustan Unilever Limited has over 35 brands spanning
20 distinct categories.
As per Nielsen market research data, two out of three
Indians use HUL products.
5. Current Business of HUL
HUL is the market leader in Indian consumer products
with presence in over 20 consumer categories such as
soaps, tea, detergents and shampoos amongst others with
over 700 million Indian consumers using its products
The company has a distribution channel of 6.4 million
outlets and owns 35 major Indian brands. Its brands
include:
Food and Drink brand
Personal Care brand
Home Care brand
6. How the process go
I have collected a series of data from the Company’s
website from their Annual Reports. Which could be
used for detailed analysis of Revenues, Profit/Loss,
Share price etc. I have taken theTotal revenues figure
to forecast about it in future.
9. Justification of the choice of forecasting method
I have choosen various types of forecasting methods to
analyse the company data & products sales.
The above mentioned data is collected from various news
papers websites.
The data shows increase & decrease in profit & loss
statements.
I have used some of the forecasting methods to analyse
the data with regard to sales of various products to know
the feature sales of that product.
10. Analysis of Revenues & Forecast of HUL
Table showing past 12 years financial
data
Month
Total Net Revenue
$Billion
2004 7.2
2005 14.8
2006 15.9
2007 24.6
2008 36.5
2009 43.8
2010 88.9
2011 110.5
2012 100.8
2013 180.2
2014 199.9
2015 298.5
Interpretation : The graph clearly explains that in 2004 it is around 7.2 billions in
2005 it is increased to 14.8 billions. From 2006 to 2015 it keep on increasing. In
2011 it is showing 110.5 billions in 2012 it is 100.8 billions there was decrease in
between these years.
0
50
100
150
200
250
300
350
2002 2004 2006 2008 2010 2012 2014 2016
TOTAL NET REVENUE, USD
11. Analysis of Time Series Data of HUL
Table showing past 12 years financial data
Month
Total Net Revenue
$Billion
2004 7.2
2005 14.8
2006 15.9
2007 24.6
2008 36.5
2009 43.8
2010 88.9
2011 110.5
2012 165.5
2013 180.2
2014 199.9
2015 298.5
0
50
100
150
200
250
300
350
2002 2004 2006 2008 2010 2012 2014 2016
TOTAL NET REVENUE, USD
0.00
50.00
100.00
150.00
200.00
250.00
300.00
350.00
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Profit Increase, USD
12. 0.0
0.0
0.0
0.0
0.0
0.0
2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022
x100000
Linear & Exponential Growth
Total Net Revenue, $Billion Model 1 (Linear) Model 2 (Expon) Expon. (Total Net Revenue, $Billion)
Linear & Exponential Model forecasting on HUL Total Revenues