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Moonbeam Capital invests in PK4 - ImpelCRM.
 Early Stage funding to finance growth of Bangalore-based software company which offers on-
           demand integrated CRM solution to small, medium, and large enterprises.

Gurgaon, India (December 28, 2010)
Moonbeam Capital, a Gurgaon-based investment & advisory firm focused on firms in the services domain
catering to India’s wealthy, has completed a round of financing for PK4 Software Technologies Pvt. Ltd.,
headquartered in Bangalore. PK4 will develop a Software-as-a-Service (SaaS) CRM solution exclusively
catering to Luxury & HNI Services Firms.

According to Muralidhara Kadaba, CMD of Moonbeam Capital, “PK4’s customers see tremendous value in
its on-demand CRM solution, as evidenced by the company’s high customer acquisition rate. Kishore and
his team have years of multi market experience and know what differentiated service is all about. PK4 has
developed a Software-as-a-Service CRM solution that suits India at a price point that is unbeatable. We
have been looking for a standardized solution that could deliver customized solutions to the HNI services
segment. This investment allows us to make an entry in to a scalable and lucrative CRM technology arena
while also getting a differentiated solution for HNI services which is what our investee firms are looking for. ”

Gaurav Gulati, CEO of Moonbeam Capital, adds, “A capital investment by Moonbeam Capital will allow
PK4 to ramp up its sales efforts and further expand its presence in other markets and verticals. It has gained
a strong position in the India SMB market and is positioned to be a dominant player.”

Narasimhan (Kishore) Mandyam, CEO of PK4, adds, “We are excited about working with Moonbeam
Capital and leveraging their members’ wealth of successful business experience to fuel the continued
expansion of Impel CRM into other markets.”

About Moonbeam Capital Managers Pvt. Ltd.:
Moonbeam Capital focuses on investing and advising firms in the service industry catering to HNI and
Luxury Segments across categories. Moonbeam Capital is actively involved in formulating, operationalizing
and fund raising activities of several firms in this space. Moonbeam Capital invests in ideas being pursued
by accomplished and reputable professionals with immaculate track record and success in their chosen
domain.

About PK4 Software Technologies Pvt. Ltd.:
PK4 Software Technologies Pvt. Ltd. is a Bangalore-based software company that delivers software solutions
in a revolutionary manner: by reducing team size and increasing the use of tools and technologies. This
increases productivity, reduces delivery times and delivers bug-free, reliable, scalable software. PK4
Software is the market leader in on-demand CRM solutions for India. The web based CRM is used by sales,
marketing and customer service teams across a variety of industries ranging from SMBs to large enterprises

CONTACT:
+91 124 4012212; info@moonbeam.in




                                115, Second Floor, Sector 44, Gurgaon 122 001
                                  T +91 124 4012212 / 13, F +91 124 4012214

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Moonbeam Capital invests in PK4 - ImpelCRM

  • 1. Moonbeam Capital invests in PK4 - ImpelCRM. Early Stage funding to finance growth of Bangalore-based software company which offers on- demand integrated CRM solution to small, medium, and large enterprises. Gurgaon, India (December 28, 2010) Moonbeam Capital, a Gurgaon-based investment & advisory firm focused on firms in the services domain catering to India’s wealthy, has completed a round of financing for PK4 Software Technologies Pvt. Ltd., headquartered in Bangalore. PK4 will develop a Software-as-a-Service (SaaS) CRM solution exclusively catering to Luxury & HNI Services Firms. According to Muralidhara Kadaba, CMD of Moonbeam Capital, “PK4’s customers see tremendous value in its on-demand CRM solution, as evidenced by the company’s high customer acquisition rate. Kishore and his team have years of multi market experience and know what differentiated service is all about. PK4 has developed a Software-as-a-Service CRM solution that suits India at a price point that is unbeatable. We have been looking for a standardized solution that could deliver customized solutions to the HNI services segment. This investment allows us to make an entry in to a scalable and lucrative CRM technology arena while also getting a differentiated solution for HNI services which is what our investee firms are looking for. ” Gaurav Gulati, CEO of Moonbeam Capital, adds, “A capital investment by Moonbeam Capital will allow PK4 to ramp up its sales efforts and further expand its presence in other markets and verticals. It has gained a strong position in the India SMB market and is positioned to be a dominant player.” Narasimhan (Kishore) Mandyam, CEO of PK4, adds, “We are excited about working with Moonbeam Capital and leveraging their members’ wealth of successful business experience to fuel the continued expansion of Impel CRM into other markets.” About Moonbeam Capital Managers Pvt. Ltd.: Moonbeam Capital focuses on investing and advising firms in the service industry catering to HNI and Luxury Segments across categories. Moonbeam Capital is actively involved in formulating, operationalizing and fund raising activities of several firms in this space. Moonbeam Capital invests in ideas being pursued by accomplished and reputable professionals with immaculate track record and success in their chosen domain. About PK4 Software Technologies Pvt. Ltd.: PK4 Software Technologies Pvt. Ltd. is a Bangalore-based software company that delivers software solutions in a revolutionary manner: by reducing team size and increasing the use of tools and technologies. This increases productivity, reduces delivery times and delivers bug-free, reliable, scalable software. PK4 Software is the market leader in on-demand CRM solutions for India. The web based CRM is used by sales, marketing and customer service teams across a variety of industries ranging from SMBs to large enterprises CONTACT: +91 124 4012212; info@moonbeam.in 115, Second Floor, Sector 44, Gurgaon 122 001 T +91 124 4012212 / 13, F +91 124 4012214