Conventions Of A Pop Video


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Conventions of a pop music video.

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Conventions Of A Pop Video

  1. 1. Conventions of a Pop Video. Sarah Byard.
  2. 2. Videos referenced:• Waterfalls – Stooshe.• Troublemaker – Olly Murs.• Heart Skips A Beat – Olly Murs.• Please Don’t Let Me Go – Olly Murs.• Moves Like Jagger – Maroon 5.• What Makes You Beautiful – One Direction.• Call Me Maybe – Carly Rae Jepsen• We Are Young – FUN.• Wings – Little Mix.
  3. 3. Link between lyrics and visuals.
  4. 4. ‘I got them moves like Jagger’. ‘Don’t go chasing waterfalls’.‘The way that you flip your hair There is usually some link between gets me overwhelmed’. lyrics and visuals. If it did not, then the video would be pretty irrelevant and people wouldn’t care about it. It also helps people remember the lyrics, as they can see it. That makes the person remember the song and, possibly, want to buy it.
  5. 5. Link between music and visuals.
  6. 6. Rapid cuts in Moves Like Jagger In Troublemaker, these three clips used to intersperse images of are edited to slide in to shot inAdam Levine and other images. It time with the music. This makes it is edited in time to the beat. This more aesthetically pleasing.suits the theme of the song, as it is Editing clips to the beat is often about a person with a dominant used to make a video more personality. Having him as the aesthetically pleasing.dominant in the video reflects this.
  7. 7. Fits characteristics of genre.
  8. 8. There’s usually bright lightingand some form of brightobject/costume in pop videos.This makes the video stand outmore and also appeals to youth(the target audience), as itappears vibrant andlively, something young peopleare attracted to. It also makes itmore upbeat, so it fits the beatand general message of thesongs.
  9. 9. I like to think One Direction will be like I love her cardigan, how fashion: a fad that will go away. pretty. Olly Murs is fashionable. Suits are cool. The costume for actors in He wears nice clothes. FUN are cool. pop videos is generally whatever is fashionable at the time. This makes them relatable and liked by their youthful target audience, as fashion is important to them.
  10. 10. Carly Rae Jepsen Olly Murs. I like to screencap mugshots. The actors in pop music One Direction. videos are generally young. This is because the artists are mainly young, but it also appeals to the target audience: the youth of the day.
  11. 11. Troublemaker features Olly Murs following a Call Me Maybe features CRJ woman that he likes the look of. stalking her gay neighbour. Most pop videos feature some element of love in their narratives. This is because most of the lyrics are about love. It also appeals to the target audience, as young teenagers are often obsessed withWMYB features the most awkward the concept. ‘romantic’ scene ever.
  12. 12. There are often references to the artist’sname or the song title in the music videos.This establishes straight away who thesong is by probably because it’s hard to tellwithout because they all sound exactly thesame and what it’s called, so it embeds inthe brain of the audience more
  13. 13. Fun performing in slow motion Stooshe performing whilst a load whilst a bunch of people fight. of people dance.Maroon 5 performing with Christina There’s usually a lot of Aguileria and a bunch of Jagger performance in pop music lookalikes. videos. This is because a video can’t be full of narrative, otherwise they would be boring. They also want to be taken seriously as artists, so they show themselves performing.
  14. 14. There is generallysynchronised dancing inpop music videos. This isusually done by femalepop groups, and showsthem to be all-roundperformers, not justsingers. It’s also the normtoday for girl groups to bepretty dancers who can’tactually sing.
  15. 15. Close ups and motifs.
  16. 16. I’m baffled as to how this man looks 10 yet 40 at the same time. Congrats on the face.Adam Levine looking fine as always. There are often close ups of the artist or the band in the music video. This is because they want to keep their faces relevant, as the world of pop music is ever-changing.
  17. 17. Olly Murs wears a certain type of hat (mystepdad called it a pork pie hat but I doubtthat’s the real phrase for it) which hasbecome his motif. This makes himrecognisable.Artists might choose an item of outfit ora recurring symbol. This makes themrecognisable, and therefore, popular.
  18. 18. References to looking and/or voyeurism.
  19. 19. There is some voyeruism in popvideos; however, it is notactually voyeurism of thefemale form. In thesevideos, there is voyeurism ofthe male form. This highlightssome hypocrisy in the musicindustry; it’s okay for men to belooked at, but when it’s womenthere’s fuss about it.This appeals to the (largelyfemale) target audience, as theywant to look at pretty men, thusthe popularity of things such asthe Twilight films.
  20. 20. Intertextuality.
  21. 21. This man is dressed like this man. Intertextuality is often used by artists to give a nod to either their subject matter or the original artist of the song. Adorno wouldTLC in the original TLC in Stooshe’s call it pseudo- ‘Waterfalls’. ‘Waterfalls’. individualism and there being no originality in the world; I call it laziness.