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Earning Your Place in the Investment World
The CFA Program
Wojciech Gudaszewski, CFA, (cover) took a major career leap
in
2006, founding WDM Financial Group, the first firm in Poland
to offer a fully comprehensive array of financial services.
Beam-
ing with enthusiasm as he strolls amidst the ornate buildings
of Wroclaw, Poland’s third-largest city, Wojciech explains.
“Becoming a CFA charterholder gave me more self-confi-
dence,” says Wojciech. “Now I have more courage to lead more
responsible and ambitious projects, like establishing and man-
aging the WDM Financial Group.”
Wojciech saw opportunity in Poland’s emerging market
and set about earning the professional credentials to partici-
pate fully in— and find solutions for— his homeland’s finan-
cial front. But after earning a master’s degree in economics
and three professional certifications, he says, “Soon I realized
that there is really only one global standard for investment
professionals—[the] CFA [designation].”
Wojciech likewise credits getting his first job after gradu-
ation, an equity analyst position at ING Investment Manage-
ment in Warsaw, to the CFA designation. “Thanks to the CFA
charter I got a great job after my studies,” he says. He glances
proudly at the colorful facades rising all around him and adds,
“The CFA charter gave me a chance to find interesting and
well-paid work.”
As the sun fades and a cool breeze whips across the town
square, Wojciech reveals a broad level of confidence and
urgency, leaving little doubt about the depth of his determina-
tion: With more than 50 clients on board already, he plans to
serve 200 by year’s end. “I want to push the Group to the next
level as soon as possible.”
MEMB ER SOC I ETY: C FA S O C I E T Y O F P O L A N D
The Courage to Lead
Wojciech Gudaszewski, CFA cover
W R O C L AW, P O L A N D
Liliane Lintz, CFA 2–3
S Ã O PAU L O, B R A Z I L
Ryan Fuhrmann, CFA 4–5
F O RT W O RT H , T E X A S , U S A
Zafeer Hussain, CFA 6–7
D U B A I , UA E
Kam Shing Kwang, CFA 8–9
H O N G KO N G
Gao Quan, CFA 10–11
S H A N G H A I , C H I N A
Rohit Rebello, CFA 12–13
M U M B A I , I N D I A
Olga Logvina, CFA 14–15
M O S C O W, R U S S I A
Vincent Fournier, CFA 16–17
M O N T R É A L , Q U É B E C , C A N A D A
Sarah Campbell, CFA 18–19
A I X E N P R O V E N C E , F R A N C E
Ten CFA® charterholders from around
the world talk about where they
came from,how the CFA Program
affected their journeys,and where
they are headed.
TA B L E O F C O N T E N T S
3 Defining the CFA Program
4 Benefits of the CFA Charter
12 Steps to Earning Your CFA Charter
15 About the Curriculum and Examinations
18 Preparing for the CFA Examinations
20 About CFA Institute
The CFA designation is a mark of distinction
that is globally recognized by employers,
investment professionals,and investors as
the definitive standard—the gold standard—
by which to measure serious investment
professionals.
The CFA Program
Earning Your Place in the Investment World
Liliane Lintz, CFA
I N V E S T M E N T A D V I S O R
I T A Ú P R I V A T E B A N K
O S C A R F R E I R E S T R E E T , S Ã O P A U L O
T H E G O L D S TA N D A R D
O F I N V E S T M E N T C R E D E N T I A L S
Ask a manager at any investment firm what they
look for when hiring investment professionals and
they’re likely to mention three characteristics:
competence, integrity, and passion.These qualities
are notoriously difficult to measure, which is why
having the letters“CFA”behind your name will
provide you with a competitive advantage at every
stage of your career.
To earn the CFA charter,you must successfully
pass through the CFA Program, a global graduate-
level self-study program that combines a broad-
based curriculum with professional conduct
requirements to prepare you for a wide range of
investment specialties.
The program’s breadth and depth builds a fun-
damental knowledge of global investment princi-
ples that apply in every market all over the world.
E S S E N T I A L K N O W L E D G E
F O R T H E P R O F E S S I O N A L I N V E S T O R
Anchored by a practice-based curriculum, the CFA
Program is based on the knowledge identified
by professionals as essential to the investment
decision-making process.This Candidate Body of
Knowledge™ covers 10 general topic areas ranging
from equity and fixed-income analysis to portfolio
management to corporate finance.
You won’t find an educational experience that
better equips you with the fundamental knowl-
edge you need to work in today’s world of profes-
sional investing than the CFA Program.
F L E X I B L E S E L F - S T U D Y P R O G R A M
L E T S Y O U S E T T H E S C H E D U L E
The CFA Program curriculum is delivered in a can-
didate-friendly, integrated format and is organ-
ized into study sessions to help you schedule your
preparation time. Each study session includes
readings, learning outcome statements, and prob-
lem sets to demonstrate the practical application
of your knowledge.
Preparation for the CFA examinations is a sub-
stantial commitment of time and energy. A major
benefit of the CFA Program is its self-study curricu-
lum, which allows busy investment professionals
to earn the gold standard designation without
leaving their current jobs. Most candidates con-
tinue in their full-time investment careers while
enrolled in the CFA Program, enabling them to
keep up with their salary and career opportunities.
Deeply rooted in the city of São Paulo, Brazil, where she has
lived her entire life, Liliane Lintz, CFA, smiles broadly as she
explains her penchant for self-improvement.
“It’s very important to keep studying, keep learning,” she
says in the steamy streets. “You cannot stop the times. The pro-
fessional has to focus on being at the state of the art in terms
of knowledge.”
This attitude shows in every element of Liliane’s life. She
has earned several degrees: both an MBA and a PhD in busi-
ness administration, a certificate for graduate studies in inter-
national management, and two bachelor’s degrees. Despite all
of these, Liliane also found it crucial to study for the CFA
Program.
“The CFA [Program] is much more applicable to the day by
day, rather than a master’s degree,” she says as the temperature
rises and throngs of people rush by, damp and hurried. “The
CFA Program is totally different; it has so much value added.
Every day I use something that I learned in the CFA Program.”
Liliane brings a similar energy to her work and family life.
She gives careful attention to developing deep client relation-
ships, tending to family, and helping the newly formed CFA
Society of Brazil grow.
So much warmth in a tropical place, and she still hopes to
improve.
“That’s the only thing. I wish I had a little bit more time
and I could do much more.”
MEMB ER SOC I ETY: C FA S O C I E T Y O F B R A Z I L
L E A R N M O R E A N D R E G I S T E R A T
www.cfainstitute.org
Continual Growth
3
Defining the CFA Program
W O R L D W I D E R E C O G N I T I O N
A N D A C C E P TA N C E
Employers and media around the world acclaim
the CFA designation as the standard of profes-
sional excellence. Because the program’s rigorous
curriculum emphasizes principles common to
every market, employers and clients recognize
that professionals with the CFA designation have
a thoroughly global investment perspective
and a profound understanding of the global mar-
ketplace. With such widespread recognition,
CFA charterholders earn a significant competitive
advantage for international employment.
Ryan Fuhrmann, CFA, moves with the easy grace of a man
born and raised in the wide-open plains of Texas. However, he
reveals his true roots while he leans against a live oak tree and
talks about the importance of creating opportunities for him-
self in any environment. As a child, he moved all over the mid-
western United States, so adaptability came as a matter of
course. Gathering new information and assimilating it helped
him excel at university—where he earned a bachelor’s degree
in finance and an MBA— as well as in the workplace, where
he found a challenging career in portfolio management.
Ryan sees the CFA Program as a mark of distinction that
helped him enter the investment profession more rapidly.
“Having completed the first two exams gave me a leg up in
interviewing and getting hired in personal investments,” he
says.
Paying careful attention and making adjustments along
the way enables Ryan to take advantage of opportunities as
they come along—wherever they might take him.
He spends his evenings instant-messaging fellow analysts
who are wide awake in India so he can stay on the cutting edge
of research analysis. He synthesizes that analysis with breaking
stock news and writes succinct research reports for publication
at The Motley Fool, a multimedia financial education company.
Because of the portability of his skills and the adaptability of
the CFA designation, he feels prepared for anything.
Tinny country western music echoes through the split-rail
fencing as Ryan reflects on what he’s learned. “Start early and
build your credentials,” he advises. The CFA designation “can
take you anywhere you want to go.”
MEMB ER SOC I ETY: C FA S O C I E T Y O F I N D I A N A
P O L I S
Anywhere You Want to Go
4
Benefits of the CFA Charter
E M P L O Y E R S W I T H T H E L A R G E S T
N U M B E R S O F C F A C H A R T E R H O L D E R S
ABN AMRO
Allianz AG
Bank of America Corporation
Barclays Group
BMO Financial Group
CIBC
Citigroup
Credit Suisse Group
Deutsche Bank
FMR Corporation
The Goldman Sachs Group, Inc.
HSBC
ING Groep N.V.
JPMorgan Chase & Co.
Lehman Brothers, Inc.
Mellon Financial Corporation
Merrill Lynch & Co., Inc.
Morgan Stanley
PricewaterhouseCoopers International Limited
RBC
Scotiabank Group
State Street
TD Bank Financial Group
UBS
Wachovia Corporation
L E A R N M O R E A N D R E G I S T E R A T
www.cfainstitute.org
Ryan Fuhrmann, CFA
I N V E S T M E N T W R I T E R / A N A L Y S T
T H E M O T L E Y F O O L
F O R T W O R T H S T O C K Y A R D S , F O R T W O R T
H
L E A R N M O R E A N D R E G I S T E R A T
www.cfainstitute.org6
C O U N T R I E S W H E R E C F A C A N D I D AT E S A N
D C H A R T E R H O L D E R S R E S I D E
CCeennttrr aall AAssiiaa
Afghanistan
Kazakhstan
Kyrgyzstan
Tajikistan
Turkmenistan
Uzbekistan
SSoouutthheerr nn AAssiiaa
Bangladesh
India
Maldives
Nepal
Pakistan
Sri Lanka
SSoouutthh--EEaasstteerrnn AAssiiaa
Brunei
Cambodia
Indonesia
Malaysia
Philippines
Singapore
Taiwan
Thailand
Viet Nam
WWeesstteerrnn AAssiiaa
Armenia
Azerbaijan
Bahrain
Cyprus
Georgia
Israel
Jordan
Kuwait
Lebanon
Oman
Palestinian Territory
Qatar
Saudi Arabia
Turkey
United Arab Emirates
Yemen
EEUURROOPPEE
EEaasstteerr nn EEuurr ooppee
Belarus
Bulgaria
Czech Republic
Hungary
Moldova
Poland
Romania
Russia
Slovakia
Ukraine
NNoorrtthheerr nn EEuurr ooppee
Denmark
Estonia
Finland
Iceland
Ireland
Latvia
Lithuania
Norway
Sweden
United Kingdom
SSoouutthheerr nn EEuurr ooppee
Albania
Andorra
Bosnia and Herzegovina
Croatia
Gibraltar
Greece
Italy
Macedonia
Malta
Portugal
Serbia and Montenegro
Slovenia
Spain
WWeesstteerrnn EEuurrooppee
Austria
Belgium
France
Germany
Liechtenstein
Luxembourg
Monaco
Netherlands
Switzerland
LLAATTIINN AAMMEERRIICCAA
CCaarriibbbbeeaann
Anguilla
Antigua and Barbuda
Aruba
Bahamas
Barbados
British Virgin Islands
Cayman Islands
Dominica
Dominican Republic
Guadeloupe
Jamaica
Martinique
Netherlands Antilles
Puerto Rico
Saint Kitts and Nevis
Saint Lucia
Saint Vincent and
the Grenadines
Trinidad and Tobago
Turks and Caicos Islands
Virgin Islands
CCeennttrr aall AAmmeerr iiccaa
Belize
Costa Rica
El Salvador
Guatemala
Honduras
Mexico
Panama
SSoouutthh AAmmeerriiccaa
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Guyana
Peru
Suriname
Uruguay
Venezuela
NNOORRTTHH AAMMEERRIICCAA
Bermuda
Canada
United States
OOCCEEAANNIIAA
Australia
Fiji
Guam
New Zealand
Niue
Northern Mariana
Islands
Papua New Guinea
AAFFRRIICCAA
EEaasstteerr nn AAffrriiccaa
Ethiopia
Kenya
Malawi
Mauritius
Mozambique
Rwanda
Seychelles
Tanzania
Uganda
Zambia
Zimbabwe
MMiiddddllee AAffrriiccaa
Cameroon
Congo
NNoorrtthheerr nn AAffrriiccaa
Algeria
Egypt
Libya
Morocco
Tunisia
SSoouutthheerr nn AAffrriiccaa
Botswana
Lesotho
Namibia
South Africa
Swaziland
WWeesstteerrnn AAffrriiccaa
Benin
Burkina Faso
Cape Verde
Côte d’Ivoire
Gambia
Ghana
Liberia
Mali
Nigeria
Senegal
Sierra Leone
AASSIIAA
EEaasstteerr nn AAssiiaa
China
Hong Kong
Japan
Macao
Mongolia
Republic of Korea
Zafeer Hussain, CFA, relaxes on Dubai Creek with the air of
contentment brought on by a day of satisfying work. Fishing
trawlers with peeling paint return from a long day’s haul in the
Persian Gulf, while he recounts his own struggle to land a job
he could truly value.
Zafeer earned an MBA from a reputable university in Pak-
istan and started a career as an auditor, but he soon realized
that he would rather influence a firm’s direction and drive the
business instead of verifying past transactions. Consequently,
he took a role in the treasury side of the business and simul-
taneously enrolled in the CFA Program.
He says that the CFA Program was a catalyst that helped
him develop an understanding of the world markets from a
practitioner’s point of view. “The CFA Program gives you the
global perspective that may be missing in your career if you
are not working in a major financial center like London or
New York.”
Moreover, he believes that to grow into bigger roles in
the profession one must develop an overall perspective and
some essential understanding of the other areas of finance.
“The CFA Program does a fantastic job in achieving that
edge,” he says.
Now steeped in happiness, he contributes to the decision-
making process at Standard Chartered Bank, helping to opti-
mize the resources of his employer.
He says, “Having the CFA charter does bring credibility to
what I’m saying and it brings me personal satisfaction as well.”
As a cool wind ripples along the creek, he smiles and con-
cludes, “I’m very happy and complete in my life right now.”
MEMB ER SOC I ETY: C FA E M I R AT E S
Personal Satisfaction
Zafeer Hussain, CFA
H E A D O F F I N A N C I A L I N S T I T U T I O N S
F I X E D I N C O M E S A L E S , N O R T H E R N G U L
F
S T A N D A R D C H A R T E R E D B A N K
D U B A I C R E E K , D U B A I
L E A R N M O R E A N D R E G I S T E R A T
www.cfainstitute.org8
C A R E E R O P P O R T U N I T I E S
The CFA charter is recognized around the world as
a measure of competence, integrity, and passion;
and employers are willing to pay a premium to
investment professionals who have earned this
designation.
Many employers stipulate the CFA charter
as a requirement for investment-related positions
and/or for advancement to more senior positions.
The CFA charter is also held in high regard by
the regulatory community. Regulatory bodies
in the following jurisdictions provide waivers from
certain licensing or qualification requirements
for those who have passed Levels I or II of the CFA
exam, or have received the CFA designation:
• Australia
• Canada
Alberta
British Columbia
Ontario
Saskatchewan
• Greece
• Hong Kong
• Singapore
• Turkey
• United States
In the scorching shade of a thatched hut in her backyard, Kam
Shing Kwang, CFA, talks about her good fortune— the kind of
fortune that comes from being dedicated to hard work and
continuous education. As managing director at JPMorgan
Private Bank in Hong Kong, she is able to make use of the
knowledge she’s acquired.
“It’s the CFA Program that helped me to bridge from the
past and move to the future,” she says as overhead fans stir
the heat.
Kam Shing explains that although she began as an account-
ant, she quickly decided she would much rather use the num-
bers on the balance sheet to try to forecast the future instead
of “digging into the past.” She sought advice from a number of
her colleagues in investments, who all encouraged her to enroll
in the CFA Program.
In particular, the head of the Government Investment
Corp. (GIC) in Singapore, whom she highly respected, strongly
recommended the CFA Program to her. “I felt that if I could
be anywhere near as successful as he is I had to get myself a
CFA [charter].”
When Kam Shing enrolled, her personal experience with
the CFA Program confirmed her mentor’s recommendation.
“It’s a much more comprehensive program that allowed me to
look over and beyond just my little role and see the invest-
ment world more in all of its totality.”
Now she looks for the gold standard when hiring finance
analysts. “People who have a CFA charter obviously have an
advantage even if they don’t have relevant experience. I think
it’s much more applicable.”
MEMB ER SOC I ETY: C FA S I N G A P O R E
A Look Over and Beyond
Kam Shing Kwang, CFA
M A N A G I N G D I R E C T O R , H E A D O F H O N G
K O N G T E A M
J P M O R G A N P R I V A T E B A N K
H E R B A C K Y A R D , S I N G A P O R E
Gao Quan, CFA
I N D E P E N D E N T F I N A N C I A L A N A L Y S T
T H E B U N D , S H A N G H A I
L E A R N M O R E A N D R E G I S T E R A T
www.cfainstitute.org
In the early morning mist beside the hardworking Huangpu
River in Shanghai, Gao Quan, CFA, stands poised for a new
challenge: setting up his own business as an independent
financial analyst. As workboats churn the river, Quan says he
is looking forward to his new venture as a business owner.
An investment professional who looks at the stability of a
company before investing, Quan is accustomed to careful delib-
eration. Even at university, when a professor suggested to him
that he would find the CFA Program useful, Quan carefully
assessed the program’s value before making the commitment
to enroll.
Quan initially confirmed the breadth of the CFA Program
Candidate Body of Knowledge and its worldwide recognition.
More impressive, however, were the investment managers with
the CFA charter he later came to know.
“I observed the high level of professionalism and skill of
those whose business cards had CFA on them,” he says, maneu-
vering through a dense crowd of cyclists, pedestrians, and
mopeds. “That earned my respect and ultimately convinced
me to study the CFA Program.”
Although his elder brother now suggests that Quan matric-
ulate to an Ivy League university for a dual MBA/JD degree
program, Quan says, “It’s not necessary because I want to stay
in finance.” His eyes dancing in the rising sunlight, he says,
“The CFA Program is better.”
MEMB ER SOC I ETY: T H E H O N G KO N G S O C I E T
Y
O F F I N A N C I A L A N A LYSTS L I M I T E D
Upon Further Verification
11
T H R E E E X A M I N AT I O N S
V E R I F Y Y O U R E X P E R T I S E
Divided into three sequential levels, each culmi-
nating in an examination, the CFA Program sets a
high standard that only the most committed pro-
fessionals are able to achieve. The examinations
are well known for their rigor, verifying not only
your understanding of the curriculum but your
ability to synthesize complex investment principles
and apply financial instruments in a professional
manner.
Historically, only one in five people who regis-
ters completes the program. Completion places
you in elite company, confirming your mastery of
the program’s rigorous curriculum, as well as your
commitment to rise to the formidable challenge
that the CFA Program represents.
Though CFA Institute encourages investment
professionals also to strongly consider the bene-
fits of post-graduate education, the cost of the
CFA Program is a small fraction of what you would
pay for an MBA and enables you to continue
working while you progress through the program,
unlike most post-graduate programs.
Y O U R E T H I C S P U T T O T H E T E S T
Because ethical dilemmas surface in all varieties
in the investment business, the CFA Program heav-
ily emphasizes the application of ethics in profes-
sional practice. More importantly, in a business
where personal integrity must never come into
question, your association with CFA Institute—
as a CFA candidate or as a CFA charterholder—
carries with it a requirement to adhere to the
investment profession’s most stringent Code of
Ethics and Standards of Professional Conduct.
The CFA charter represents a lifetime commit-
ment to ethical behavior, a commitment that helps
to create the charter’s recognition and apprecia-
tion among clients, employers, and your colleagues
in investments.
L E A R N M O R E A N D R E G I S T E R A T
www.cfainstitute.org12
1. E N R O L L I N T H E C F A P R O G R A M A N D
R E G I S T E R F O R A N E X A M I N AT I O N .
• Visit www.cfainstitute.org to register online
or to print the necessary forms.
• Sign and complete the Professional
Conduct Inquiry.
• Sign and agree to comply with the terms
of the Candidate Responsibility Statement.
• Fulfill basic entrance requirements:
• Have a U.S. bachelor’s (or equivalent)
degree, be in the final year of your
bachelor’s degree program, or have
four years of qualified, professional
work experience.
• Complete the registration and enrollment
form and pay the required fees.
• Be prepared to take the examinations
in English.
2 . S E Q U E N T I A L LY PA S S L E V E L I , L E V E L I I
, A N D
L E V E L I I I E X A M I N AT I O N S .
3 . J O I N C F A I N S T I T U T E A S A M E M B E R .
• Provide current completed sponsor forms.
• Sign and complete the Professional
Conduct Statement.
• Sign and agree to comply with the terms
of the Member’s Agreement.
• Meet the work experience requirements.
• Apply for membership in a CFA Institute
member society.
Steps to Earning Your CFA Charter As people stream by in
Mumbai’s hazy heat, Rohit Rebello,
CFA, talks about the personal quest for knowledge that con-
tinues to drive him to this day.
“You can’t rely on anyone else,” he says in the pungent
night air. “There’s no map for learning what you need to know.”
Rohit’s approach to education reveals an intensity particu-
larly suited to a person responsible for underwriting inde-
pendent risk for Barclays Wealth India.
That strong self-motivation led him to a full-time intern-
ship at an accounting firm while he attended college. After
earning his Chartered Accountant designation, Rohit worked
at a finance company in Mumbai, where he became intrigued
by the complexity of capital markets. Curiosity developed into
a fascination that drew him to the only educational program
that would satisfy him.
“My keen interest in investment management and research
led to my pursuit of the CFA charter,” Rohit says. While
enrolled in the CFA Program he found that he could directly
apply knowledge learned from the curriculum at his job on a
daily basis. He developed a thorough understanding of finan-
cial structuring and investment analysis that helped him earn
his first position in a multinational company, where he man-
aged both debt and credit investment portfolios.
“The CFA Program has a great combination of knowledge
and preparation for real-life work,” Rohit says as he wipes his
brow with a carefully folded red handkerchief. “Each step
brings you a bit closer to the ultimate goal—being acutely
aware of your environment and what will affect the companies
under your purview.”
MEMB ER SOC I ETY: I N D I A N A S S O C I AT I O N
O F I N V E STM E N T P R O F E S S I O N A L S
What You Need to Know
Rohit Rebello, CFA
R I S K M A N A G E R
B A R C L A Y S W E A L T H I N D I A
M A H A T M A G A N D H I R O A D A T H U T A T M A C
H O W K , M U M B A I
Olga Logvina, CFA
H E A D O F R E S E A R C H
T R O I K A D I A L O G A S S E T M A N A G E M E N T
R E D S Q U A R E , M O S C O W
L E A R N M O R E A N D R E G I S T E R A T
www.cfainstitute.org
Olga Logvina, CFA, carries an armload of paperwork across
Red Square with a determined step despite the light rain. As
the head of research at one of the largest and oldest mutual fund
companies in Russia, she says of her work, “I have to ask the
tough questions. Sometimes managers do not want to answer.
But I just keep asking until I get the information I need.”
A linguist by training, Olga works with the resilience born
of necessity and the elegance of a sophisticated education that
reflects somehow the complicated nature of present-day Mos-
cow. She describes the CFA Program as “the best asset in my
educational portfolio.”
Amidst an exhaust-ridden rush of cars, Olga explains her
career change from languages to finance. After the economic
collapse of 1991 and a brief stint as a corporate trainer, she
went
abroad on scholarship, studying for an MBA simply because of
a natural love for learning. While in the United States, she was
exposed to a world of finance and investment that surprised her.
“It was so new for a Russian at that time; it was fascinating,”
Olga says. “It was like a different world with a new language.”
And the former linguist was hooked on finance.
She also came across the CFA Program during that period
and embraced it immediately. “The CFA Program has all you
need to know about finance, providing very broad coverage that
puts it all together in the best educational program I’ve gone
through.”
Now she says, “I’m still thrilled to have earned the charter.”
With a small gesture, she concludes, “I think it’s one of the best
career accomplishments I’ve achieved.”
MEMB ER SOC I ETY: C FA A S S O C I AT I O N R U S S I
A
A New Language
15
C A N D I D AT E B O D Y O F K N O W L E D G E
The CFA Program’s curriculum reflects a body of
knowledge that is grounded in practice and main-
tains current relevance through a regular, exten-
sive survey of practicing CFA charterholders. This
Candidate Body of Knowledge consists of 10 general
topic areas that provide a framework for making
investment decisions.
C F A P R O G R A M C A N D I D AT E
B O D Y O F K N O W L E D G E
ETHICAL AND PROFESSIONAL STANDARDS
Professional Standards of Practice
Ethical Practices
QUANTITATIVE METHODS
Time Value of Money
Probability
Probability Distributions and Descriptive Statistics
Sampling and Estimation
Hypothesis Testing
Correlation Analysis and Regression
Time Series Analysis
Simulation Analysis
Technical Analysis
ECONOMICS
Market Forces of Supply and Demand
The Firm and Industry Organization
Measuring National Income and Growth
Business Cycles
The Monetary System
Inflation
International Trade and Capital Flows
Currency Exchange Rates
Monetary and Fiscal Policy
Economic Growth and Development
Effects of Government Regulation
Impact of Economic Factors on Investment Markets
FINANCIAL REPORTING AND ANALYSIS
Financial Reporting System (IFRS and GAAP)
Principal Financial Statements
Financial Reporting Quality
Analysis of Inventories
Analysis of Long-Lived Assets
Analysis of Taxes
Analysis of Debt
Analysis of Off-Balance-Sheet Assets and Liabilities
Analysis of Pensions, Stock Compensation,
and Other Employee Benefits
Analysis of Inter-Corporate Investments
Analysis of Business Combinations
Analysis of Global Operations
Ratio and Financial Analysis
CORPORATE FINANCE
Corporate Governance
Dividend Policy
Capital Investment Decisions
Business and Financial Risk
Long-Term Financial Policy
Short-Term Financial Policy
Mergers and Acquisitions and Corporate Restructuring
EQUITY INVESTMENTS
Types of Equity Securities and Their Characteristics
Equity Markets: Characteristics, Institutions,
and Benchmarks
Fundamental Analysis (Sector, Industry, Company)
and the Valuation of Individual Equity Securities
Equity Market Valuation and Return Analysis
Special Applications of Fundamental Analysis
(Residual Earnings)
Equity of Hybrid Investment Vehicles
About the Curriculum and Examinations
C O N T I N U E D
Vincent Fournier, CFA
P O R T F O L I O M A N A G E R
C L A R E T A S S E T M A N A G E M E N T C O R P .
M C G I L L U N I V E R S I T Y C A M P U S , M O N T R
É A L
L E A R N M O R E A N D R E G I S T E R A T
www.cfainstitute.org
Instinct plays an important role in this native Montrealer’s life.
As students mill about in front of the damp, cool stone build-
ings of a nearby university campus, Vincent Fournier, CFA,
explains that being able to understand the simple things in
life—human psychology—has helped him do what’s best for
his clients so far.
In his profession, he focuses on what clients say, rather than
the money or the forms they fill out.
“The less I talk,” he says with a twinkle in his eye, “the
better able I am to serve them well.”
Vincent learned about behavioral finance when he enrolled
in the CFA Program, despite having earned a bachelor’s degree
in business administration and a master’s degree in economics.
“For me it was eye-opening,” he says.
He also admits that the first three years in the business
were quite difficult. He takes a breath of the brisk Montréal
air and says, “When I was first out of college I thought I knew
everything, and then the job told me otherwise.”
With equal frankness, he explains that it may not be easy
for a candidate to see the benefits of the CFA charter because
they’re not initially tangible. But “earning the CFA designation
makes you better at your job,” he says, lifting his chin. “Even if
[a subject is] not your specialty, you’ve covered it deeply. And
your superiors will see your capacity of handling it better.”
MEMB ER SOC I ETY: M O N T R É A L C FA S O C I E T Y
A Deeper Level
17
FIXED INCOME
Types of Fixed-Income Securities
and Their Characteristics
Fixed-Income Markets:
Characteristics, Institutions, and Benchmarks
Fixed-Income Valuation (Sector, Industry, Company)
and Return Analysis
Term Structure Determination and Yield Spreads
Analysis of Interest Rate Risk
Analysis of Credit Risk
Valuing Bonds with Embedded Options
Structured Products
DERIVATIVES
Types of Derivative Instruments
and Their Characteristics
Forward Markets and Instruments
Futures Markets and Instruments
Options Markets and Instruments
Swaps Markets and Instruments
Credit Derivatives Markets and Instruments
ALTERNATIVE INVESTMENTS
Types of Alternative Investments
and Their Characteristics
Real Estate
Private Equity/Venture Capital
Hedge Funds
Closely-Held Companies
and Inactively Traded Securities
Distressed Securities/Bankruptcies
Commodities
Tangible Assets with Low Liquidity
PORTFOLIO MANAGEMENT
AND WEALTH PLANNING
Portfolio Concepts
Management of Individual/
Family Investor Portfolios
Management of Institutional Investor Portfolios
Pension Plans, Employee Benefit Funds
Investment Manager Selection
Other Institutional Investors
Mutual Funds, Pooled Funds, and ETFs
Economic Analysis
and Setting Capital Market Expectations
Tax Efficiency
Asset Allocation (including Currency Overlay)
Portfolio Construction and Revision
Equity Portfolio Management Strategies
Fixed Income Portfolio Management Strategies
Alternative Investment Management Strategies
Risk Management
Execution of Portfolio Decisions (Trading)
Performance Evaluation
Presentation of Performance Results
C A N D I D AT E B O D Y O F K N O W L E D G E C O N
T I N U E D
E X A M I N AT I O N T O P I C S
At Level I, candidates are asked basic knowledge
and comprehension questions and must perform
some analysis. At Level II, the emphasis is on
analysis and application, while Level III focuses
on synthesis and integration.
L E V E L I
• Tools and concepts that apply to investment
valuation and portfolio management
• Basic concepts regarding securities
and markets
• CFA Institute Code of Ethics and Standards of
Professional Conduct
L E V E L I I
• Asset valuation
• Application of tools and concepts of invest-
ment valuation
• Industry and company analysis
• CFA Institute Code of Ethics and Standards of
Professional Conduct
L E V E L I I I
• Management of institutional and individual
portfolios
• Management of specific asset class portfolios
• CFA Institute Code of Ethics and Standards of
Professional Conduct
For a detailed outline of the curriculum, please visit
www.cfainstitute.org.
Successfully completing the CFA Program’s three
levels of examination is a formidable challenge.
The CFA curriculum strengthens your knowledge
of the entire discipline of investment valuation
and portfolio management.
But, as in most professional achievements,
the key to success is preparation. Recommended
average study time in preparation for successful
completion of each level of the exam is a mini-
mum of 250 hours with substantially more depend-
ing on individual circumstances.
C A N D I D AT E P R E PA R AT I O N T O O L K I T
Enrolled candidates may access an online toolkit
providing complete information on preparing for
the examination.
• Reading assignments compose the core of
study and are the basis for the examination
questions.
• Learning outcome statements provide
candidates with a gauge of their examination
preparation.
• Study sessions organize exam preparation
around learning outcome statements.
• Sample and mock exams further measure a can-
didate’s readiness for the actual examination.
For more information on the toolkit, please visit
www.cfainstitute.org/toolkit.
P R E L I M I N A R Y R E A D I N G S
If you are like most CFA candidates, your job is
highly specialized and your professional experience
is concentrated in one or two disciplines, to the
exclusion of other areas. For this reason, recom-
mended preliminary readings allow candidates to
review or build an understanding of fundamental
concepts before moving on to the actual readings,
which explore the concepts in greater depth.
T H E P R I M A R Y R E S O U R C E
Though the CFA Program is designed to be entirely
self-study, many candidates find it useful to par-
ticipate in group study. CFA preparatory programs
are available through many CFA Institute member
societies, as well as from a number of outside
organizations.
These programs can be valuable supplements
to examination preparation for some candidates;
however, CFA Institute strongly advises candidates
to use the CFA Program curriculum as the primary
method for examination preparation. With end-
of-chapter questions, problems, and appendices
that demonstrate useful applications of concepts
provided in the material, the current CFA Program
curriculum provides the most up-to-date prepara-
tion for the coming exam year.
Preparing for the CFA Examinations
18 L E A R N M O R E A N D R E G I S T E R A T
www.cfainstitute.org
Happenstance pays off for the persistent.
Sarah Campbell, CFA, recounts how she stumbled into a
rewarding career in finance with a combination of moxie and
perseverance that became the keys to her success in the field.
In 1991, Sarah faced the employment market armed with
only a bachelor’s degree in Japanese studies. She applied for
every opening in Montréal, and when a large investment bank
advertised a position requiring either an MBA or a CFA char-
ter, she had just enough nerve to apply anyway. During a
tough interview to test her mettle, she gave back as good as
she received and was awarded a position in institutional equity
sales, where egos reign supreme and confidence can make all
the difference.
Once hired, she pledged to earn a CFA charter and stuck
to that promise. Calling herself the “poster child for persever-
ance,” she eventually succeeded despite failing each level at
least once.
Now, she continues to work with tenacity. “Things change
so rapidly in the marketplace, you have to be flexible to be
able to bounce with it.” And as a founder and board member
of the French CFA Society, a member society of CFA Insti-
tute, she helps provide educational programming for finance
professionals in her local community— enabling other mem-
bers to maintain their commitment to professionalism.
“The CFA Program is for professionals who go the extra
distance,” she says. “And it doesn’t stop after you have been
awarded your charter.”
MEMB ER SOC I ETY: F R E N C H C FA S O C I E T Y
The Extra Distance
Sarah Campbell, CFA
E U R O P E A N D I R E C T O R
T A O A N A L Y T I C S
P L A C E D U T E R T R E , P A R I S
L E A R N M O R E A N D R E G I S T E R A T
www.cfainstitute.org20
C O N TA C T C F A I N S T I T U T E
THE AMERICAS
560 Ray C. Hunt Drive
P.O. Box 3668
Charlottesville, VA 22903-0668
USA
+1 (800) 247-8132 TOLL-FREE (US & CANADA)
+1 (434) 951-5499 PHONE
+1 (434) 951-5262 FAX
ASIA-PACIFIC
Suite 3407
Two Exchange Square
8 Connaught Place, Central
Hong Kong SAR
+852-2868-2700 PHONE
+852-8228-8820 24-HOUR HOTLINE
+852-2868-9912 FAX
EUROPE
One Canada Square, 10th Floor
Canary Wharf, London E14 5AB
United Kingdom
+00 (800) 1247-8132 TOLL-FREE (UK)
+44 (0) 20 7531-0767 FAX
www.cfainstitute.org/contactus
CFA Institute is an international, not-for-profit
organization with a mission to lead the investment
profession globally by setting the highest standards
of ethics, education, and professional excellence.
H I S T O R Y O F T H E C F A P R O G R A M
Now entering its fifth decade, the CFA designation
was first proposed by Benjamin Graham, a mem-
ber of the New York Society of Security Analysts
(NYSSA), in 1942. The profession itself continued to
evolve for more than a decade before the Institute
of Chartered Financial Analysts (ICFA) was found-
ed to provide a certification of competence in
financial analysis in 1959. Founding members of
this predecessor to CFA Institute include the world’s
oldest corporate financial manager societies, the
Investment Analysts Society of Chicago (founded
1925) and NYSSA (founded 1937).
In the subsequent decades since, the CFA
Program has administered more than one million
examinations in more than 180 test centers around
the globe, resulting in more than 82,000 charter-
holders worldwide who have proven they have
the knowledge and skills to reach the top of their
profession.
C F A I N S T I T U T E N E T W O R K
• More than 95,000 members in 134 countries
• 82,000 CFA charterholders
• 135 member societies in 56 countries
E X T E N D E D B E N E F I T S
The initiatives in which CFA Institute is involved
are representative of the organization’s core values:
professional excellence, integrity, strength of com-
munity and cooperation, and volunteer service.
CFA Institute and society membership enhance
the value of the CFA charter by providing a resource
for continuing education, a global network of
investment professionals, and an array of career-
enhancing programs that match the needs of your
progressing career.
S TA N D A R D S O F
P R O F E S S I O N A L C O N D U C T
Because ethics is central to the CFA Institute serv-
ice to the global investment community, CFA
Institute members answer to a higher standard.
The CFA Institute Code of Ethics and Standards of
Professional Conduct are the cornerstone of the
CFA Institute Professional Conduct Program, which
promotes integrity within the investment com-
munity worldwide.
A D V O C A C Y
The CFA Institute Centre for Financial Market
Integrity monitors legislative and regulatory activ-
ities, particularly as they affect global investment
markets and investment practices. On behalf of
its membership, the CFA Institute Centre provides
public testimony and formal written comments
to regulatory authorities and other organizations
whose actions have the potential to affect the
investment industry and CFA Institute members.
About CFA Institute
www.cfainstitute.org ©
20
0
8
C
FA
In
st
it
ut
e
Dr. Khan
FINANCE CERTIFICATION CFA (Due Date:
September 01, 2016)
1. What are the benefits of obtaining the CFA charter? (Include
in your answer the global recognition of the CFA Program).
Present in detail at least a couple of charter holder’s name,
designation, location and their views, opinions, and thoughts
about the value of earning the CFA certification. Please break
down your answers under the following titles: (TYPE THESE
SUB-HEADINGS and then answer one by one)
I – Overview of the CFA program and the benefits of obtaining
the CFA Charter
II – Charter holder I (story)
III – Charter holder II (story)
Visit www.cfainstitute.org (You should get the info from this
website). Also look at the CFA program brochure under the file
titled “Assignments Articles” on BB where you can find the
Charter Holders stories.
NOTE: It is better to write more (of course relevant material)
than less for this and all other assignments. Please do not be too
brief. You must explain in detail. It is recommended that you
write more than or equal to two double spaced pages.

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  • 1. Earning Your Place in the Investment World The CFA Program Wojciech Gudaszewski, CFA, (cover) took a major career leap in 2006, founding WDM Financial Group, the first firm in Poland to offer a fully comprehensive array of financial services. Beam- ing with enthusiasm as he strolls amidst the ornate buildings of Wroclaw, Poland’s third-largest city, Wojciech explains. “Becoming a CFA charterholder gave me more self-confi- dence,” says Wojciech. “Now I have more courage to lead more responsible and ambitious projects, like establishing and man- aging the WDM Financial Group.” Wojciech saw opportunity in Poland’s emerging market and set about earning the professional credentials to partici- pate fully in— and find solutions for— his homeland’s finan-
  • 2. cial front. But after earning a master’s degree in economics and three professional certifications, he says, “Soon I realized that there is really only one global standard for investment professionals—[the] CFA [designation].” Wojciech likewise credits getting his first job after gradu- ation, an equity analyst position at ING Investment Manage- ment in Warsaw, to the CFA designation. “Thanks to the CFA charter I got a great job after my studies,” he says. He glances proudly at the colorful facades rising all around him and adds, “The CFA charter gave me a chance to find interesting and well-paid work.” As the sun fades and a cool breeze whips across the town square, Wojciech reveals a broad level of confidence and urgency, leaving little doubt about the depth of his determina- tion: With more than 50 clients on board already, he plans to serve 200 by year’s end. “I want to push the Group to the next level as soon as possible.” MEMB ER SOC I ETY: C FA S O C I E T Y O F P O L A N D
  • 3. The Courage to Lead Wojciech Gudaszewski, CFA cover W R O C L AW, P O L A N D Liliane Lintz, CFA 2–3 S Ã O PAU L O, B R A Z I L Ryan Fuhrmann, CFA 4–5 F O RT W O RT H , T E X A S , U S A Zafeer Hussain, CFA 6–7 D U B A I , UA E Kam Shing Kwang, CFA 8–9 H O N G KO N G Gao Quan, CFA 10–11 S H A N G H A I , C H I N A Rohit Rebello, CFA 12–13 M U M B A I , I N D I A Olga Logvina, CFA 14–15 M O S C O W, R U S S I A Vincent Fournier, CFA 16–17 M O N T R É A L , Q U É B E C , C A N A D A Sarah Campbell, CFA 18–19 A I X E N P R O V E N C E , F R A N C E Ten CFA® charterholders from around the world talk about where they
  • 4. came from,how the CFA Program affected their journeys,and where they are headed. TA B L E O F C O N T E N T S 3 Defining the CFA Program 4 Benefits of the CFA Charter 12 Steps to Earning Your CFA Charter 15 About the Curriculum and Examinations 18 Preparing for the CFA Examinations 20 About CFA Institute The CFA designation is a mark of distinction that is globally recognized by employers, investment professionals,and investors as the definitive standard—the gold standard— by which to measure serious investment professionals. The CFA Program Earning Your Place in the Investment World
  • 5. Liliane Lintz, CFA I N V E S T M E N T A D V I S O R I T A Ú P R I V A T E B A N K O S C A R F R E I R E S T R E E T , S Ã O P A U L O T H E G O L D S TA N D A R D O F I N V E S T M E N T C R E D E N T I A L S Ask a manager at any investment firm what they look for when hiring investment professionals and they’re likely to mention three characteristics: competence, integrity, and passion.These qualities are notoriously difficult to measure, which is why having the letters“CFA”behind your name will provide you with a competitive advantage at every stage of your career. To earn the CFA charter,you must successfully pass through the CFA Program, a global graduate- level self-study program that combines a broad- based curriculum with professional conduct requirements to prepare you for a wide range of investment specialties. The program’s breadth and depth builds a fun- damental knowledge of global investment princi- ples that apply in every market all over the world. E S S E N T I A L K N O W L E D G E F O R T H E P R O F E S S I O N A L I N V E S T O R
  • 6. Anchored by a practice-based curriculum, the CFA Program is based on the knowledge identified by professionals as essential to the investment decision-making process.This Candidate Body of Knowledge™ covers 10 general topic areas ranging from equity and fixed-income analysis to portfolio management to corporate finance. You won’t find an educational experience that better equips you with the fundamental knowl- edge you need to work in today’s world of profes- sional investing than the CFA Program. F L E X I B L E S E L F - S T U D Y P R O G R A M L E T S Y O U S E T T H E S C H E D U L E The CFA Program curriculum is delivered in a can- didate-friendly, integrated format and is organ- ized into study sessions to help you schedule your preparation time. Each study session includes readings, learning outcome statements, and prob- lem sets to demonstrate the practical application of your knowledge. Preparation for the CFA examinations is a sub- stantial commitment of time and energy. A major benefit of the CFA Program is its self-study curricu- lum, which allows busy investment professionals to earn the gold standard designation without leaving their current jobs. Most candidates con- tinue in their full-time investment careers while enrolled in the CFA Program, enabling them to keep up with their salary and career opportunities.
  • 7. Deeply rooted in the city of São Paulo, Brazil, where she has lived her entire life, Liliane Lintz, CFA, smiles broadly as she explains her penchant for self-improvement. “It’s very important to keep studying, keep learning,” she says in the steamy streets. “You cannot stop the times. The pro- fessional has to focus on being at the state of the art in terms of knowledge.” This attitude shows in every element of Liliane’s life. She has earned several degrees: both an MBA and a PhD in busi- ness administration, a certificate for graduate studies in inter- national management, and two bachelor’s degrees. Despite all of these, Liliane also found it crucial to study for the CFA Program. “The CFA [Program] is much more applicable to the day by day, rather than a master’s degree,” she says as the temperature rises and throngs of people rush by, damp and hurried. “The CFA Program is totally different; it has so much value added. Every day I use something that I learned in the CFA Program.”
  • 8. Liliane brings a similar energy to her work and family life. She gives careful attention to developing deep client relation- ships, tending to family, and helping the newly formed CFA Society of Brazil grow. So much warmth in a tropical place, and she still hopes to improve. “That’s the only thing. I wish I had a little bit more time and I could do much more.” MEMB ER SOC I ETY: C FA S O C I E T Y O F B R A Z I L L E A R N M O R E A N D R E G I S T E R A T www.cfainstitute.org Continual Growth 3 Defining the CFA Program W O R L D W I D E R E C O G N I T I O N A N D A C C E P TA N C E Employers and media around the world acclaim the CFA designation as the standard of profes- sional excellence. Because the program’s rigorous curriculum emphasizes principles common to
  • 9. every market, employers and clients recognize that professionals with the CFA designation have a thoroughly global investment perspective and a profound understanding of the global mar- ketplace. With such widespread recognition, CFA charterholders earn a significant competitive advantage for international employment. Ryan Fuhrmann, CFA, moves with the easy grace of a man born and raised in the wide-open plains of Texas. However, he reveals his true roots while he leans against a live oak tree and talks about the importance of creating opportunities for him- self in any environment. As a child, he moved all over the mid- western United States, so adaptability came as a matter of course. Gathering new information and assimilating it helped him excel at university—where he earned a bachelor’s degree in finance and an MBA— as well as in the workplace, where he found a challenging career in portfolio management. Ryan sees the CFA Program as a mark of distinction that helped him enter the investment profession more rapidly. “Having completed the first two exams gave me a leg up in interviewing and getting hired in personal investments,” he says.
  • 10. Paying careful attention and making adjustments along the way enables Ryan to take advantage of opportunities as they come along—wherever they might take him. He spends his evenings instant-messaging fellow analysts who are wide awake in India so he can stay on the cutting edge of research analysis. He synthesizes that analysis with breaking stock news and writes succinct research reports for publication at The Motley Fool, a multimedia financial education company. Because of the portability of his skills and the adaptability of the CFA designation, he feels prepared for anything. Tinny country western music echoes through the split-rail fencing as Ryan reflects on what he’s learned. “Start early and build your credentials,” he advises. The CFA designation “can take you anywhere you want to go.” MEMB ER SOC I ETY: C FA S O C I E T Y O F I N D I A N A P O L I S Anywhere You Want to Go 4
  • 11. Benefits of the CFA Charter E M P L O Y E R S W I T H T H E L A R G E S T N U M B E R S O F C F A C H A R T E R H O L D E R S ABN AMRO Allianz AG Bank of America Corporation Barclays Group BMO Financial Group CIBC Citigroup Credit Suisse Group Deutsche Bank FMR Corporation The Goldman Sachs Group, Inc. HSBC ING Groep N.V. JPMorgan Chase & Co. Lehman Brothers, Inc. Mellon Financial Corporation Merrill Lynch & Co., Inc. Morgan Stanley PricewaterhouseCoopers International Limited RBC Scotiabank Group State Street TD Bank Financial Group UBS Wachovia Corporation L E A R N M O R E A N D R E G I S T E R A T www.cfainstitute.org
  • 12. Ryan Fuhrmann, CFA I N V E S T M E N T W R I T E R / A N A L Y S T T H E M O T L E Y F O O L F O R T W O R T H S T O C K Y A R D S , F O R T W O R T H L E A R N M O R E A N D R E G I S T E R A T www.cfainstitute.org6 C O U N T R I E S W H E R E C F A C A N D I D AT E S A N D C H A R T E R H O L D E R S R E S I D E CCeennttrr aall AAssiiaa Afghanistan Kazakhstan Kyrgyzstan Tajikistan Turkmenistan Uzbekistan SSoouutthheerr nn AAssiiaa Bangladesh India Maldives Nepal Pakistan Sri Lanka SSoouutthh--EEaasstteerrnn AAssiiaa Brunei Cambodia Indonesia Malaysia
  • 13. Philippines Singapore Taiwan Thailand Viet Nam WWeesstteerrnn AAssiiaa Armenia Azerbaijan Bahrain Cyprus Georgia Israel Jordan Kuwait Lebanon Oman Palestinian Territory Qatar Saudi Arabia Turkey United Arab Emirates Yemen EEUURROOPPEE EEaasstteerr nn EEuurr ooppee Belarus Bulgaria Czech Republic Hungary Moldova Poland Romania Russia Slovakia
  • 14. Ukraine NNoorrtthheerr nn EEuurr ooppee Denmark Estonia Finland Iceland Ireland Latvia Lithuania Norway Sweden United Kingdom SSoouutthheerr nn EEuurr ooppee Albania Andorra Bosnia and Herzegovina Croatia Gibraltar Greece Italy Macedonia Malta Portugal Serbia and Montenegro Slovenia Spain WWeesstteerrnn EEuurrooppee Austria Belgium France Germany Liechtenstein Luxembourg
  • 15. Monaco Netherlands Switzerland LLAATTIINN AAMMEERRIICCAA CCaarriibbbbeeaann Anguilla Antigua and Barbuda Aruba Bahamas Barbados British Virgin Islands Cayman Islands Dominica Dominican Republic Guadeloupe Jamaica Martinique Netherlands Antilles Puerto Rico Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Trinidad and Tobago Turks and Caicos Islands Virgin Islands CCeennttrr aall AAmmeerr iiccaa Belize Costa Rica El Salvador Guatemala
  • 17. EEaasstteerr nn AAffrriiccaa Ethiopia Kenya Malawi Mauritius Mozambique Rwanda Seychelles Tanzania Uganda Zambia Zimbabwe MMiiddddllee AAffrriiccaa Cameroon Congo NNoorrtthheerr nn AAffrriiccaa Algeria Egypt Libya Morocco Tunisia SSoouutthheerr nn AAffrriiccaa Botswana Lesotho Namibia South Africa Swaziland WWeesstteerrnn AAffrriiccaa Benin Burkina Faso Cape Verde
  • 18. Côte d’Ivoire Gambia Ghana Liberia Mali Nigeria Senegal Sierra Leone AASSIIAA EEaasstteerr nn AAssiiaa China Hong Kong Japan Macao Mongolia Republic of Korea Zafeer Hussain, CFA, relaxes on Dubai Creek with the air of contentment brought on by a day of satisfying work. Fishing trawlers with peeling paint return from a long day’s haul in the Persian Gulf, while he recounts his own struggle to land a job he could truly value. Zafeer earned an MBA from a reputable university in Pak- istan and started a career as an auditor, but he soon realized that he would rather influence a firm’s direction and drive the business instead of verifying past transactions. Consequently,
  • 19. he took a role in the treasury side of the business and simul- taneously enrolled in the CFA Program. He says that the CFA Program was a catalyst that helped him develop an understanding of the world markets from a practitioner’s point of view. “The CFA Program gives you the global perspective that may be missing in your career if you are not working in a major financial center like London or New York.” Moreover, he believes that to grow into bigger roles in the profession one must develop an overall perspective and some essential understanding of the other areas of finance. “The CFA Program does a fantastic job in achieving that edge,” he says. Now steeped in happiness, he contributes to the decision- making process at Standard Chartered Bank, helping to opti- mize the resources of his employer. He says, “Having the CFA charter does bring credibility to what I’m saying and it brings me personal satisfaction as well.”
  • 20. As a cool wind ripples along the creek, he smiles and con- cludes, “I’m very happy and complete in my life right now.” MEMB ER SOC I ETY: C FA E M I R AT E S Personal Satisfaction Zafeer Hussain, CFA H E A D O F F I N A N C I A L I N S T I T U T I O N S F I X E D I N C O M E S A L E S , N O R T H E R N G U L F S T A N D A R D C H A R T E R E D B A N K D U B A I C R E E K , D U B A I L E A R N M O R E A N D R E G I S T E R A T www.cfainstitute.org8 C A R E E R O P P O R T U N I T I E S The CFA charter is recognized around the world as a measure of competence, integrity, and passion; and employers are willing to pay a premium to investment professionals who have earned this designation. Many employers stipulate the CFA charter as a requirement for investment-related positions and/or for advancement to more senior positions.
  • 21. The CFA charter is also held in high regard by the regulatory community. Regulatory bodies in the following jurisdictions provide waivers from certain licensing or qualification requirements for those who have passed Levels I or II of the CFA exam, or have received the CFA designation: • Australia • Canada Alberta British Columbia Ontario Saskatchewan • Greece • Hong Kong • Singapore • Turkey • United States In the scorching shade of a thatched hut in her backyard, Kam Shing Kwang, CFA, talks about her good fortune— the kind of fortune that comes from being dedicated to hard work and continuous education. As managing director at JPMorgan Private Bank in Hong Kong, she is able to make use of the knowledge she’s acquired.
  • 22. “It’s the CFA Program that helped me to bridge from the past and move to the future,” she says as overhead fans stir the heat. Kam Shing explains that although she began as an account- ant, she quickly decided she would much rather use the num- bers on the balance sheet to try to forecast the future instead of “digging into the past.” She sought advice from a number of her colleagues in investments, who all encouraged her to enroll in the CFA Program. In particular, the head of the Government Investment Corp. (GIC) in Singapore, whom she highly respected, strongly recommended the CFA Program to her. “I felt that if I could be anywhere near as successful as he is I had to get myself a CFA [charter].” When Kam Shing enrolled, her personal experience with the CFA Program confirmed her mentor’s recommendation. “It’s a much more comprehensive program that allowed me to look over and beyond just my little role and see the invest-
  • 23. ment world more in all of its totality.” Now she looks for the gold standard when hiring finance analysts. “People who have a CFA charter obviously have an advantage even if they don’t have relevant experience. I think it’s much more applicable.” MEMB ER SOC I ETY: C FA S I N G A P O R E A Look Over and Beyond Kam Shing Kwang, CFA M A N A G I N G D I R E C T O R , H E A D O F H O N G K O N G T E A M J P M O R G A N P R I V A T E B A N K H E R B A C K Y A R D , S I N G A P O R E Gao Quan, CFA I N D E P E N D E N T F I N A N C I A L A N A L Y S T T H E B U N D , S H A N G H A I L E A R N M O R E A N D R E G I S T E R A T www.cfainstitute.org
  • 24. In the early morning mist beside the hardworking Huangpu River in Shanghai, Gao Quan, CFA, stands poised for a new challenge: setting up his own business as an independent financial analyst. As workboats churn the river, Quan says he is looking forward to his new venture as a business owner. An investment professional who looks at the stability of a company before investing, Quan is accustomed to careful delib- eration. Even at university, when a professor suggested to him that he would find the CFA Program useful, Quan carefully assessed the program’s value before making the commitment to enroll. Quan initially confirmed the breadth of the CFA Program Candidate Body of Knowledge and its worldwide recognition. More impressive, however, were the investment managers with the CFA charter he later came to know. “I observed the high level of professionalism and skill of those whose business cards had CFA on them,” he says, maneu- vering through a dense crowd of cyclists, pedestrians, and
  • 25. mopeds. “That earned my respect and ultimately convinced me to study the CFA Program.” Although his elder brother now suggests that Quan matric- ulate to an Ivy League university for a dual MBA/JD degree program, Quan says, “It’s not necessary because I want to stay in finance.” His eyes dancing in the rising sunlight, he says, “The CFA Program is better.” MEMB ER SOC I ETY: T H E H O N G KO N G S O C I E T Y O F F I N A N C I A L A N A LYSTS L I M I T E D Upon Further Verification 11 T H R E E E X A M I N AT I O N S V E R I F Y Y O U R E X P E R T I S E Divided into three sequential levels, each culmi- nating in an examination, the CFA Program sets a high standard that only the most committed pro- fessionals are able to achieve. The examinations are well known for their rigor, verifying not only your understanding of the curriculum but your ability to synthesize complex investment principles and apply financial instruments in a professional manner. Historically, only one in five people who regis-
  • 26. ters completes the program. Completion places you in elite company, confirming your mastery of the program’s rigorous curriculum, as well as your commitment to rise to the formidable challenge that the CFA Program represents. Though CFA Institute encourages investment professionals also to strongly consider the bene- fits of post-graduate education, the cost of the CFA Program is a small fraction of what you would pay for an MBA and enables you to continue working while you progress through the program, unlike most post-graduate programs. Y O U R E T H I C S P U T T O T H E T E S T Because ethical dilemmas surface in all varieties in the investment business, the CFA Program heav- ily emphasizes the application of ethics in profes- sional practice. More importantly, in a business where personal integrity must never come into question, your association with CFA Institute— as a CFA candidate or as a CFA charterholder— carries with it a requirement to adhere to the investment profession’s most stringent Code of Ethics and Standards of Professional Conduct. The CFA charter represents a lifetime commit- ment to ethical behavior, a commitment that helps to create the charter’s recognition and apprecia- tion among clients, employers, and your colleagues in investments.
  • 27. L E A R N M O R E A N D R E G I S T E R A T www.cfainstitute.org12 1. E N R O L L I N T H E C F A P R O G R A M A N D R E G I S T E R F O R A N E X A M I N AT I O N . • Visit www.cfainstitute.org to register online or to print the necessary forms. • Sign and complete the Professional Conduct Inquiry. • Sign and agree to comply with the terms of the Candidate Responsibility Statement. • Fulfill basic entrance requirements: • Have a U.S. bachelor’s (or equivalent) degree, be in the final year of your bachelor’s degree program, or have four years of qualified, professional work experience. • Complete the registration and enrollment form and pay the required fees. • Be prepared to take the examinations in English. 2 . S E Q U E N T I A L LY PA S S L E V E L I , L E V E L I I , A N D L E V E L I I I E X A M I N AT I O N S . 3 . J O I N C F A I N S T I T U T E A S A M E M B E R . • Provide current completed sponsor forms.
  • 28. • Sign and complete the Professional Conduct Statement. • Sign and agree to comply with the terms of the Member’s Agreement. • Meet the work experience requirements. • Apply for membership in a CFA Institute member society. Steps to Earning Your CFA Charter As people stream by in Mumbai’s hazy heat, Rohit Rebello, CFA, talks about the personal quest for knowledge that con- tinues to drive him to this day. “You can’t rely on anyone else,” he says in the pungent night air. “There’s no map for learning what you need to know.” Rohit’s approach to education reveals an intensity particu- larly suited to a person responsible for underwriting inde- pendent risk for Barclays Wealth India. That strong self-motivation led him to a full-time intern- ship at an accounting firm while he attended college. After earning his Chartered Accountant designation, Rohit worked at a finance company in Mumbai, where he became intrigued
  • 29. by the complexity of capital markets. Curiosity developed into a fascination that drew him to the only educational program that would satisfy him. “My keen interest in investment management and research led to my pursuit of the CFA charter,” Rohit says. While enrolled in the CFA Program he found that he could directly apply knowledge learned from the curriculum at his job on a daily basis. He developed a thorough understanding of finan- cial structuring and investment analysis that helped him earn his first position in a multinational company, where he man- aged both debt and credit investment portfolios. “The CFA Program has a great combination of knowledge and preparation for real-life work,” Rohit says as he wipes his brow with a carefully folded red handkerchief. “Each step brings you a bit closer to the ultimate goal—being acutely aware of your environment and what will affect the companies under your purview.” MEMB ER SOC I ETY: I N D I A N A S S O C I AT I O N O F I N V E STM E N T P R O F E S S I O N A L S
  • 30. What You Need to Know Rohit Rebello, CFA R I S K M A N A G E R B A R C L A Y S W E A L T H I N D I A M A H A T M A G A N D H I R O A D A T H U T A T M A C H O W K , M U M B A I Olga Logvina, CFA H E A D O F R E S E A R C H T R O I K A D I A L O G A S S E T M A N A G E M E N T R E D S Q U A R E , M O S C O W L E A R N M O R E A N D R E G I S T E R A T www.cfainstitute.org Olga Logvina, CFA, carries an armload of paperwork across Red Square with a determined step despite the light rain. As the head of research at one of the largest and oldest mutual fund companies in Russia, she says of her work, “I have to ask the tough questions. Sometimes managers do not want to answer. But I just keep asking until I get the information I need.”
  • 31. A linguist by training, Olga works with the resilience born of necessity and the elegance of a sophisticated education that reflects somehow the complicated nature of present-day Mos- cow. She describes the CFA Program as “the best asset in my educational portfolio.” Amidst an exhaust-ridden rush of cars, Olga explains her career change from languages to finance. After the economic collapse of 1991 and a brief stint as a corporate trainer, she went abroad on scholarship, studying for an MBA simply because of a natural love for learning. While in the United States, she was exposed to a world of finance and investment that surprised her. “It was so new for a Russian at that time; it was fascinating,” Olga says. “It was like a different world with a new language.” And the former linguist was hooked on finance. She also came across the CFA Program during that period and embraced it immediately. “The CFA Program has all you need to know about finance, providing very broad coverage that
  • 32. puts it all together in the best educational program I’ve gone through.” Now she says, “I’m still thrilled to have earned the charter.” With a small gesture, she concludes, “I think it’s one of the best career accomplishments I’ve achieved.” MEMB ER SOC I ETY: C FA A S S O C I AT I O N R U S S I A A New Language 15 C A N D I D AT E B O D Y O F K N O W L E D G E The CFA Program’s curriculum reflects a body of knowledge that is grounded in practice and main- tains current relevance through a regular, exten- sive survey of practicing CFA charterholders. This Candidate Body of Knowledge consists of 10 general topic areas that provide a framework for making investment decisions. C F A P R O G R A M C A N D I D AT E B O D Y O F K N O W L E D G E ETHICAL AND PROFESSIONAL STANDARDS Professional Standards of Practice Ethical Practices QUANTITATIVE METHODS Time Value of Money
  • 33. Probability Probability Distributions and Descriptive Statistics Sampling and Estimation Hypothesis Testing Correlation Analysis and Regression Time Series Analysis Simulation Analysis Technical Analysis ECONOMICS Market Forces of Supply and Demand The Firm and Industry Organization Measuring National Income and Growth Business Cycles The Monetary System Inflation International Trade and Capital Flows Currency Exchange Rates Monetary and Fiscal Policy Economic Growth and Development Effects of Government Regulation Impact of Economic Factors on Investment Markets FINANCIAL REPORTING AND ANALYSIS Financial Reporting System (IFRS and GAAP) Principal Financial Statements Financial Reporting Quality Analysis of Inventories Analysis of Long-Lived Assets Analysis of Taxes Analysis of Debt Analysis of Off-Balance-Sheet Assets and Liabilities Analysis of Pensions, Stock Compensation, and Other Employee Benefits Analysis of Inter-Corporate Investments
  • 34. Analysis of Business Combinations Analysis of Global Operations Ratio and Financial Analysis CORPORATE FINANCE Corporate Governance Dividend Policy Capital Investment Decisions Business and Financial Risk Long-Term Financial Policy Short-Term Financial Policy Mergers and Acquisitions and Corporate Restructuring EQUITY INVESTMENTS Types of Equity Securities and Their Characteristics Equity Markets: Characteristics, Institutions, and Benchmarks Fundamental Analysis (Sector, Industry, Company) and the Valuation of Individual Equity Securities Equity Market Valuation and Return Analysis Special Applications of Fundamental Analysis (Residual Earnings) Equity of Hybrid Investment Vehicles About the Curriculum and Examinations C O N T I N U E D Vincent Fournier, CFA P O R T F O L I O M A N A G E R C L A R E T A S S E T M A N A G E M E N T C O R P .
  • 35. M C G I L L U N I V E R S I T Y C A M P U S , M O N T R É A L L E A R N M O R E A N D R E G I S T E R A T www.cfainstitute.org Instinct plays an important role in this native Montrealer’s life. As students mill about in front of the damp, cool stone build- ings of a nearby university campus, Vincent Fournier, CFA, explains that being able to understand the simple things in life—human psychology—has helped him do what’s best for his clients so far. In his profession, he focuses on what clients say, rather than the money or the forms they fill out. “The less I talk,” he says with a twinkle in his eye, “the better able I am to serve them well.” Vincent learned about behavioral finance when he enrolled in the CFA Program, despite having earned a bachelor’s degree in business administration and a master’s degree in economics. “For me it was eye-opening,” he says.
  • 36. He also admits that the first three years in the business were quite difficult. He takes a breath of the brisk Montréal air and says, “When I was first out of college I thought I knew everything, and then the job told me otherwise.” With equal frankness, he explains that it may not be easy for a candidate to see the benefits of the CFA charter because they’re not initially tangible. But “earning the CFA designation makes you better at your job,” he says, lifting his chin. “Even if [a subject is] not your specialty, you’ve covered it deeply. And your superiors will see your capacity of handling it better.” MEMB ER SOC I ETY: M O N T R É A L C FA S O C I E T Y A Deeper Level 17 FIXED INCOME Types of Fixed-Income Securities and Their Characteristics Fixed-Income Markets: Characteristics, Institutions, and Benchmarks Fixed-Income Valuation (Sector, Industry, Company)
  • 37. and Return Analysis Term Structure Determination and Yield Spreads Analysis of Interest Rate Risk Analysis of Credit Risk Valuing Bonds with Embedded Options Structured Products DERIVATIVES Types of Derivative Instruments and Their Characteristics Forward Markets and Instruments Futures Markets and Instruments Options Markets and Instruments Swaps Markets and Instruments Credit Derivatives Markets and Instruments ALTERNATIVE INVESTMENTS Types of Alternative Investments and Their Characteristics Real Estate Private Equity/Venture Capital Hedge Funds Closely-Held Companies and Inactively Traded Securities Distressed Securities/Bankruptcies Commodities Tangible Assets with Low Liquidity PORTFOLIO MANAGEMENT AND WEALTH PLANNING Portfolio Concepts Management of Individual/
  • 38. Family Investor Portfolios Management of Institutional Investor Portfolios Pension Plans, Employee Benefit Funds Investment Manager Selection Other Institutional Investors Mutual Funds, Pooled Funds, and ETFs Economic Analysis and Setting Capital Market Expectations Tax Efficiency Asset Allocation (including Currency Overlay) Portfolio Construction and Revision Equity Portfolio Management Strategies Fixed Income Portfolio Management Strategies Alternative Investment Management Strategies Risk Management Execution of Portfolio Decisions (Trading) Performance Evaluation Presentation of Performance Results C A N D I D AT E B O D Y O F K N O W L E D G E C O N T I N U E D E X A M I N AT I O N T O P I C S At Level I, candidates are asked basic knowledge and comprehension questions and must perform some analysis. At Level II, the emphasis is on analysis and application, while Level III focuses on synthesis and integration. L E V E L I • Tools and concepts that apply to investment valuation and portfolio management
  • 39. • Basic concepts regarding securities and markets • CFA Institute Code of Ethics and Standards of Professional Conduct L E V E L I I • Asset valuation • Application of tools and concepts of invest- ment valuation • Industry and company analysis • CFA Institute Code of Ethics and Standards of Professional Conduct L E V E L I I I • Management of institutional and individual portfolios • Management of specific asset class portfolios • CFA Institute Code of Ethics and Standards of Professional Conduct For a detailed outline of the curriculum, please visit www.cfainstitute.org. Successfully completing the CFA Program’s three levels of examination is a formidable challenge.
  • 40. The CFA curriculum strengthens your knowledge of the entire discipline of investment valuation and portfolio management. But, as in most professional achievements, the key to success is preparation. Recommended average study time in preparation for successful completion of each level of the exam is a mini- mum of 250 hours with substantially more depend- ing on individual circumstances. C A N D I D AT E P R E PA R AT I O N T O O L K I T Enrolled candidates may access an online toolkit providing complete information on preparing for the examination. • Reading assignments compose the core of study and are the basis for the examination questions. • Learning outcome statements provide candidates with a gauge of their examination preparation. • Study sessions organize exam preparation around learning outcome statements. • Sample and mock exams further measure a can- didate’s readiness for the actual examination. For more information on the toolkit, please visit www.cfainstitute.org/toolkit. P R E L I M I N A R Y R E A D I N G S
  • 41. If you are like most CFA candidates, your job is highly specialized and your professional experience is concentrated in one or two disciplines, to the exclusion of other areas. For this reason, recom- mended preliminary readings allow candidates to review or build an understanding of fundamental concepts before moving on to the actual readings, which explore the concepts in greater depth. T H E P R I M A R Y R E S O U R C E Though the CFA Program is designed to be entirely self-study, many candidates find it useful to par- ticipate in group study. CFA preparatory programs are available through many CFA Institute member societies, as well as from a number of outside organizations. These programs can be valuable supplements to examination preparation for some candidates; however, CFA Institute strongly advises candidates to use the CFA Program curriculum as the primary method for examination preparation. With end- of-chapter questions, problems, and appendices that demonstrate useful applications of concepts provided in the material, the current CFA Program curriculum provides the most up-to-date prepara- tion for the coming exam year. Preparing for the CFA Examinations 18 L E A R N M O R E A N D R E G I S T E R A T www.cfainstitute.org Happenstance pays off for the persistent.
  • 42. Sarah Campbell, CFA, recounts how she stumbled into a rewarding career in finance with a combination of moxie and perseverance that became the keys to her success in the field. In 1991, Sarah faced the employment market armed with only a bachelor’s degree in Japanese studies. She applied for every opening in Montréal, and when a large investment bank advertised a position requiring either an MBA or a CFA char- ter, she had just enough nerve to apply anyway. During a tough interview to test her mettle, she gave back as good as she received and was awarded a position in institutional equity sales, where egos reign supreme and confidence can make all the difference. Once hired, she pledged to earn a CFA charter and stuck to that promise. Calling herself the “poster child for persever- ance,” she eventually succeeded despite failing each level at least once. Now, she continues to work with tenacity. “Things change so rapidly in the marketplace, you have to be flexible to be
  • 43. able to bounce with it.” And as a founder and board member of the French CFA Society, a member society of CFA Insti- tute, she helps provide educational programming for finance professionals in her local community— enabling other mem- bers to maintain their commitment to professionalism. “The CFA Program is for professionals who go the extra distance,” she says. “And it doesn’t stop after you have been awarded your charter.” MEMB ER SOC I ETY: F R E N C H C FA S O C I E T Y The Extra Distance Sarah Campbell, CFA E U R O P E A N D I R E C T O R T A O A N A L Y T I C S P L A C E D U T E R T R E , P A R I S L E A R N M O R E A N D R E G I S T E R A T www.cfainstitute.org20 C O N TA C T C F A I N S T I T U T E THE AMERICAS
  • 44. 560 Ray C. Hunt Drive P.O. Box 3668 Charlottesville, VA 22903-0668 USA +1 (800) 247-8132 TOLL-FREE (US & CANADA) +1 (434) 951-5499 PHONE +1 (434) 951-5262 FAX ASIA-PACIFIC Suite 3407 Two Exchange Square 8 Connaught Place, Central Hong Kong SAR +852-2868-2700 PHONE +852-8228-8820 24-HOUR HOTLINE +852-2868-9912 FAX EUROPE One Canada Square, 10th Floor Canary Wharf, London E14 5AB United Kingdom +00 (800) 1247-8132 TOLL-FREE (UK) +44 (0) 20 7531-0767 FAX www.cfainstitute.org/contactus CFA Institute is an international, not-for-profit organization with a mission to lead the investment profession globally by setting the highest standards of ethics, education, and professional excellence.
  • 45. H I S T O R Y O F T H E C F A P R O G R A M Now entering its fifth decade, the CFA designation was first proposed by Benjamin Graham, a mem- ber of the New York Society of Security Analysts (NYSSA), in 1942. The profession itself continued to evolve for more than a decade before the Institute of Chartered Financial Analysts (ICFA) was found- ed to provide a certification of competence in financial analysis in 1959. Founding members of this predecessor to CFA Institute include the world’s oldest corporate financial manager societies, the Investment Analysts Society of Chicago (founded 1925) and NYSSA (founded 1937). In the subsequent decades since, the CFA Program has administered more than one million examinations in more than 180 test centers around the globe, resulting in more than 82,000 charter- holders worldwide who have proven they have the knowledge and skills to reach the top of their profession. C F A I N S T I T U T E N E T W O R K • More than 95,000 members in 134 countries • 82,000 CFA charterholders • 135 member societies in 56 countries E X T E N D E D B E N E F I T S The initiatives in which CFA Institute is involved are representative of the organization’s core values: professional excellence, integrity, strength of com- munity and cooperation, and volunteer service.
  • 46. CFA Institute and society membership enhance the value of the CFA charter by providing a resource for continuing education, a global network of investment professionals, and an array of career- enhancing programs that match the needs of your progressing career. S TA N D A R D S O F P R O F E S S I O N A L C O N D U C T Because ethics is central to the CFA Institute serv- ice to the global investment community, CFA Institute members answer to a higher standard. The CFA Institute Code of Ethics and Standards of Professional Conduct are the cornerstone of the CFA Institute Professional Conduct Program, which promotes integrity within the investment com- munity worldwide. A D V O C A C Y The CFA Institute Centre for Financial Market Integrity monitors legislative and regulatory activ- ities, particularly as they affect global investment markets and investment practices. On behalf of its membership, the CFA Institute Centre provides public testimony and formal written comments to regulatory authorities and other organizations whose actions have the potential to affect the investment industry and CFA Institute members. About CFA Institute
  • 47. www.cfainstitute.org © 20 0 8 C FA In st it ut e Dr. Khan FINANCE CERTIFICATION CFA (Due Date: September 01, 2016) 1. What are the benefits of obtaining the CFA charter? (Include in your answer the global recognition of the CFA Program). Present in detail at least a couple of charter holder’s name, designation, location and their views, opinions, and thoughts about the value of earning the CFA certification. Please break down your answers under the following titles: (TYPE THESE SUB-HEADINGS and then answer one by one) I – Overview of the CFA program and the benefits of obtaining the CFA Charter II – Charter holder I (story)
  • 48. III – Charter holder II (story) Visit www.cfainstitute.org (You should get the info from this website). Also look at the CFA program brochure under the file titled “Assignments Articles” on BB where you can find the Charter Holders stories. NOTE: It is better to write more (of course relevant material) than less for this and all other assignments. Please do not be too brief. You must explain in detail. It is recommended that you write more than or equal to two double spaced pages.