Bengaluru – Pursuing the strategic’15 in 15’ approach for network expansion, Mercedes-Benz India today inaugurated a state-of-art showroom in Bengaluru- “Akshaya Motors”. The new showroom which is spread over 4,350 sq. ft.is located in the most premium residential area of Bengaluru. This new showroom was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and MP Shyam, Managing Director, Akshaya Motors.

1. Press Information
17
th
June, 2015
Mercedes-Benz consolidates its market
presence in the South; Akshaya Motors
inaugurates its first city showroom in
Bengaluru
• Two outlets inaugurated in two days in South India; Bengaluru and
Trivandrum
• Third Mercedes-Benz showroom in the Garden City and the second
showroom of Akshaya Motors
• Reiteration of Mercedes-Benz’s ‘go to customer’ approach; new city
showroom strategically located in the prime residential area with
close proximity to prominent IT parks
• State-of-artshowroom built across 4,350 sq. ft. with an investment of
INR 20 million
• 20 highly trained staff at Akshaya Motors will ensure the best
customer experience and satisfaction
• Mercedes-Benz further expands its network presence in the
important Bengaluru market | 17 outlets in the entire South market
• Newly renovated state-of-art service outlet inaugurated in
Trivandrum, Kerala
• Mercedes-Benz remains the luxury car maker with the densest
network presence spread across 73 outlets across 39 cities
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

2. Bengaluru – Pursuing the strategic’15
in 15’ approach for network expansion, Mercedes-Benz India today inaugurated a
state-of-art showroom in Bengaluru-
“Akshaya Motors”. The new showroom which is spread over 4,350 sq. ft.is located
in the most premium residential area of Bengaluru. This new showroom was
inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-
Benz India and MP Shyam, Managing Director, Akshaya Motors.
Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India
stated “Bengaluru is one of the key markets for Mercedes-Benz in the southern
market. There is a growing customer base in Bangalore and adjoining markets
comprising upwardly mobile prosperous individuals who have a taste for luxury and
want their vehicles to suit their lifestyle. The second showroom of Akshaya Motors
in Bengaluru will be pivotal in catering to the increasing demand of Mercedes-Benz
cars in this key market and is yet another instance of our ‘go to customer’
approach. Staying true to the brand promise of ‘Best or Nothing’, the new
showroom will provide an unmatched luxury brand experience to our discerning
customers. We pursue the highest levels of excellence in delivering customer
delight and are confident that Akshaya Motors market experience and expertise
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

3. will be helpful in achieving success for this
showroom and strengthen our market presence in Bengaluru.”
The state-of-art 4,350 sq. ft. Akshaya Motors show room will provide customers
with the ultimate luxury experience. The showroomhas a team of 20dedicated and
highly trained personnel to ensure a delightful sales experience to the discerning
customers, leading to a memorable ownership experience. The showroom, located
on107/3, 80 feet road, 4th block, Koramangala, Bengaluru is in close vicinity toIT Parks and
premium villas that HNIs reside. The strategic location of Akshaya Motors,
Bengaluru will help in targeting the potential customer base in addition to the new
set of customerswhich is increasing steadily in the area. The strategic significance
of the showroom is further enhanced as Koramangala is a highly sought after
residential locality with a mix of luxury apartments, commercial
structures and posh bungalows. It has gradually developed into a commercial hub
with flourishing IT Parks.
MP Shyam, Managing Director, Akshaya Motors commented: “We are
extremely delighted to launch our second showroom in Bengaluru at Koramangala.
With this new showroom which is strategically located in the heart of the city, we
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

4. are confident of catering to the increased
demand of the Three Pointed Star in this market. We are proud of our successful
partnership with Mercedes-Benz and the launch of our second showroom reaffirms
the trust of the brand and that of our customers”
The customers can experience the entire range of fascinating Mercedes-Benz
models at Akshaya Motors, Bengaluru. The facility also boasts of an exclusive
Mercedes Café which adds to the luxury experience for customers. This is the third
showroom for Mercedes-Benz in Bengaluru and the second showroom with
Akshaya Motors.
Mercedes-Benz India also inaugurated its newly renovated state-of-art service
outlet in Trivandrum. The new service outlet of Rajasree Motors is spread over
13,000 sq. ft. and is located in Plot No 45 A, Titanium P.O, Kochuveli, Trivandrum.
The service outlet will cater to various service requirements of customers and will
undertake vehicle servicing, body shop and paint job. The new service outlet is
situated in the industrial development area and is easily accessible from the city.
With this service outlet, Rajasree Motors will be catering to the requirements of
customers in the South Kerala market even more effectively.
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

5. With this inauguration Mercedes-
Benz retains the distinction of being the luxury car maker with the densest and
widest dealership network spread across 73 outlets in 39 cities.
Media Contact:
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91
9850836477
Reuben George | reuben.george@daimler.com | +91 98239 69057
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car
market in India and boasts of more than 129 years of cutting edge innovation in the
luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world
class production facility is spread over 100 acres in Chakan near Pune. The
production facility is among the fastest green-field operations ever to be created
and is rated among the top most CKD plants of Mercedes-Benz, globally. Since
June 2015, Mercedes-Benz India also commenced production from its new
expanded production facility located in the same premises. The production facility
now carries an investment of INR 1000+ crores and has an installed production
capacity of 20,000 units annually, largest for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-
Class, C-Class sedans and the GLA, GL-Class and the M-Class SUVs. Completely
Built Imported cars portfolio include the A-Class, B-Class, CLA-Class, GLA-Class,
CLS-Class, SLK-Class, E-Class Cabriolet, and a range of Guard vehicles etc. The
product portfolio also comprises the iconic off-roader G 63 AMG as well as a wide
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

6. range of other AMG performance cars
like the CLA 45 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG, ML 63 AMG and the
GLA 45 AMG.
Continuing its growth momentum into 2015, Mercedes-Benz India announced its
philosophy for the year 2015 as the year of ‘Live the Best’, which is based on its
brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key
initiatives with an aim to provide nothing but the ‘BEST’ to its customers, through
BEST products, BEST operations, BEST touch points, BEST customer
experiences and BEST corporate citizenship. ‘Live The BEST' which is the new
driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the
objectives of growing a profitable and sustainable business in India and to further
extend its customer focused approach.
The company has already started the 2015 on a high with six key product
launches, these being, the CLA-Class, the C 220 CDI, the new B-Class, the E-
Class Cabriolet, the CLS 250 CDI and the S600 Guard. Mercedes-Benz India also
inaugurated new dealerships in Jamshedpur, and Ghaziabad along with a new city
showroom in Bangalore and a service outlet in Trivandrum. Mercedes-Benz
inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and
Pune. There are five such high-end AMG Performance Centre in India, currently.
Currently Mercedes-Benz India has 73 outlets across 39 Indian cities including 3
standalone Mercedes-Benz Certified outlets, making it the brand with the densest
network presence in the luxury segment, in India.
In Q1 2015 Mercedes-Benz also became the leading luxury car manufacturer in
India by registering a stellar 40% growth, selling 3566 units. Mercedes-Benz for the
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

7. second consecutive year has
emerged as the ‘most awarded luxury car brand’ in India. The brand has won as
many as 34 prestigious automotive awards conferred by different media houses
across India, the highest won by any luxury automotive brand in India.In the
Economic Times’ Brand Equity ‘Most Exciting Brands’ survey 2015, Mercedes-
Benz emerged on top of the ‘Automotive four wheeler’ category and remained the
topmost auto brand in the survey that comprised 100 brands in India across
categories.
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953