1. Spectacular simultaneous European reveal of New Giulietta
Alfa Romeohas chosenan innovative,excitingway to reveal NewGiulietta.
The latestaddition to the Alfafamily featuresa refreshedstyle,a new engine (1.6 JTDm turbo
diesel with120 HP and Alfa TCT gearbox) and an evensportier attitude.
The NewGiuliettawas presentedsimultaneouslyyesterdayinTurin,Arese,Paris, Madrid and
Frankfurt.
British star Skinwas the guest of honour inMilan.
Over 10,000 people participatedat the five European locations withmusic, DJ-setsand
international guests.
Alfa Romeohas chosento celebrate its employeesbystaginga previewreveal and actively
involvingthemin the launch ofNew Giulietta.
The official debutof NewGiuliettawasstagedsimultaneouslyyesterdaywithaninternational eventin
five citiesacrossEurope:the central eventwasheldinArese alongwithTurin,Paris,Madridand
Frankfurt. A special reveal withwhichAlfaRomeochose tocelebrate itsemployeesbyinvitingthemto
enjoy the previewreveal of the newcarand an unforgettable evening of music,funand“Alfa”spiritby
involvingthemasambassadorsof the brandforlaunchingthe new model.The videosemployees made
withNewGiuliettahave takenFacebookandInstagrambystormand turnedthe employeesintothe
facesof the newmodel.
The latestadditiontothe AlfaRomeoline-upwillbe the starwithitsevensportierattitude andits
compellingfamilyfeelingbondwiththe othermodelsof the range.Inadditiontothese distinguishing
features,the carhas the new1.6 JTDm turbo diesel with120HP and AlfaTCT gearbox,exclusive Live
servicesonthe Uconnectsystemanda line-upoptimisedtomake choosingacar evenmore
straightforward.Inbrief,New Giuliettaisreadytopickup where itspredecessorleftoff,withthe goal of
winningoverevenmore Italiandesignenthusiastswithitsunmistakable style andevenboldersporty
character.
The Arese eventwasheldinthe revampedAlfaRomeoMuseum, dubbed"LaMacchinadel Tempo"(The
Time Machine).Guestof honourwas the Britishsinger-songwriterSkin.The manycelebritiesandguests
dancedto herDJ-setjoinedbya highnumberof FCA employeesonthe floor. There couldbe nobetter
2. locationforthe Milan debutof NewGiulietta: the brand's"home"hasrecentlyreopenedtothe public
and showcasessome of AlfaRomeo'smostfamous,innovative creations.Forthe occasion,guestsalso
visitedthe annexedAreseMotorVillage.The brand'sfuturisticshowroomisanintegral partof the new
polyfunctional centre whichcomprisesabookshop,acafeteria,adocumentationcentre,atesttrack and
an eventhall inadditiontothe mentionedmuseum.
At the same time,anequallyspectacularandthrillingeventwasbeingheldatthe FCA headquartersin
Turinfor over5,000 FCA employees.Gueststarsof the level of PieroPelù,DJRingoandMarky Ramone,
drummerof the legendarybandThe Ramones,staged anunforgettable performance all revolving
aroundNewGiulietta.The twowinningbandsof the company'smostrecentcontestalsotookthe stage:
the onlyrequirementtoenterwasthat at leastone bandmemberhadto be an FCA employee.
The same spiritof the Arese andTurineventswasthe ingredientof the otherNew Giuliettareveal
eventsinMadrid,FrankfurtandParis.Star of the eveningatthe TeatroBarcelóin the Spanishcapital
was DJ Nanowiththe partnershipof Los40 Principales,the mostpopularradiostationinthe country
that sentone of theirofficial voices.Atthe same time,the windowsof the FCA MotorVillage in
Frankfurtlitup brightAlfared.TwoNewGiuliettamodelswere placedatthe showroomentrance to
welcome gueststogetherwith DJTeddyOand KingKamehamehaClubBand,the groupthatperformsin
some of the best-knownclubsinGermany. Lastly,the ChampsElyséesMotorVillageinParisopenedto
welcome gueststothe soundof DJ CédricCouvez,inaparty atmosphere withavariety of
entertainment.
The “Fuel your Instinct”projecthasa digital side too:a special operationthatunitesthe passion,
creativityandstyle of ourextraordinaryinternationalContributorswiththe valuesof the AlfaRomeo
brand.
On the website http://www.fuelyourinstinct.com/ avideoisavailablethatisinspiredbyNew Giulietta’s
personalityandthe free artisticspiritof the Contributors.Inaddition,anadhoc tool wascreatedthat
allowseach userto create and share a personalizedvideoonthe mostimportantsocial networks.
3. New AlfaRomeo Giulietta
FamilyfeelingwithGiulia:sharedappearance and line-uplogic.
Even sportier:specificnewexteriordetailsand the new Veloce pack available on all petrol and
diesel engine versions.
Making its debutis the new1.6 JTDm 120 HP turbo diesel withAlfa TCT.
Always connectedwith the new UconnectsystemLIVE services.
Rational line-up:three trim levels(Giulietta,GiuliettaSuperandGiulietta Veloce),twonewpacks
(Veloce andLusso), nine engine versions,elevenbodycolours and twelve different16” and 18”
alloy rims withthree exclusive designs.
To keeponplayinga leadingrole inthe segment,AlfaRomeoGiuliettahasbeenrefreshedwith abolder
sport characterisation,new specificelementsandanunmistakable familyfeelingsharedwiththe
fascinatingGiulia,whichisthe newAlfaRomeoparadigmandultimate expressionof the meccanica
delle emozioni– or mechanicsof emotions –concept.
NewGiuliettacomeswithimportantinnovations,likethe new 1.6JTDm 120 HP turbodiesel engine
pairedwiththe AlfaTCT andthe extremelyuseful Liveservicesonthe Uconnectsystemavailableonthe
entire range.Inaddition,the line-uphasbeenrationalisedandnow featuresthree trimlevels(Giulietta,
GiuliettaSuperandGiuliettaVeloce),twopacks(Veloce andLusso) andnine engine versions(petrol,
diesel andLPG) socustomerscan more simplyandquicklypickthe versionmostsuitedtotheir
inclinationsandneedsandthencustomise itwithoptional equipmentandaccessories.
Readyto face future challenges,NewGiuliettaembodiesthe unrivalled"AlfaSpirit",whichforoverone
centuryhas typifiedthe carsmade by AlfaRomeo.Theyare lightand efficient–resultingfromthe
choice of materialsandthe correct weight-to-powerratio–and are the perfectexpressionof the care
for detail typical of onlythe verybestItaliandesigns.Additionally,theyare agile onthe roadwith
responsive steering,evolvedsuspensionsandbalancedweightdistribution.
Finally,New Giuliettafitsahostof featuresdevelopedbyMagneti Marelli –from lightingdevicesto
powertrain,suspensionsandexhaustsystems –as furtherconfirmationof the consolidatedand
mutuallyprofitable collaborationbetweenAlfaRomeoandthe well-knowninternational leaderinthe
designandmanufacturingof high-techautomotivesystemsandcomponents.
4. Refreshed looksand sportier characterisation
Today,the familyfeelingof New GiuliettawithGiulia,whichisthe new AlfaRomeoparadigm, is
enhancedandembodiedbyseveral exteriorstyle elements,suchasthe one-of-a-kindhoneycombgrille
and the newfrontbumperwhichrecallsthe shape of the legendaryfronttrefoil,arguablyone of the
mostfamousand recognisable symbolsinthe automotive world.Similarly,the letteringof the name
“Giulietta”anditspositiononthe backwinkto those of Giulia.The new model alsosportsthe refreshed
logo,whichhasbeenmodernisedpreservingthe distinctivestyle elementswhichhave made itan
emblemknownandcherishedworldwide.Notbychance,onlywhohasa great pastcan face the
challengesof the future.
Burnishedheadlights,newbumperinserts,one-of-a-kindalloyrimsandnew obliquetailpipescomplete
the newlook.The GiuliettaVeloce trimlevel –the sportiestof the line-up–isevenbolderfeaturingnew
sportsbumperswithAlfaRedprofiles,new carbonlooktreatmentheadlights,glossyanthracite accents
on mirrorcaps, handlesandonthe grille andfoglightsurrounds.
The exclusive sportyoutfitcorrespondstoan exclusive interiorambiencepackedwithpremiumquality
accentsin whichall detailsare carefullypicked:New Giuliettaisthe mostdevelopedexpressionof
Italianstyle.Onthe inside,the sportiestGiuliettaVeloce trimlevel hasnew leatherandAlcantarasports
seatswithintegratedheadrestraintsembellishedwithcontrastingredstitchingand“AlfaRomeo”
writtenonthe headrestraints.Standardare alsothe contouredleathersteeringwheelwithcontrasting
redstitchingandthe carbonlookfinishdashboardsurroundanddoorpanels,all complementedby
specificmatte greyinserts.
The sports characterisationisequallystrongonthe GiuliettaandGiuliettaSuper versions.The firsthas
greyand blackfabric seats,a one-of-a-kindmatte blackdashboard,leathersteeringwheel andnew
blackinsertsonthe tunnel anddoorpulls.Evenbolderisthe Supertrimlevel withnew AlfaRomeo
trademarkgreyand blackfabric“cannelloni”seats.Premiumleatherseatsare availableonbothtrim
levelsondemand.
New 1.6 JTDm 120 HP TCT engine
5. The 1.6 JTDm 120 HP debutingonNewGiulietta ispairedwithAlfaTCTtocombine the well-known,
typical advantagesof a turbodiesel engine withthe comfortthatonlyanautomatictransmissioncan
offerandthe responsive shiftingof atwinclutch,for top efficiencyanddrivingpleasure.
Equipped inthisway,the newcar deliversexcellentperformance –topspeedof 195 km/h,acceleration
from0 to 100km/h in 10.2 seconds – while beingfuel-efficientandenvironment-friendlyatthe same
time:3.8 l/100 km and just99 g/kmof CO2 on the combinedcycle withthe ECOversion.
Newadditiontothe second-generationMultiJetturbodiesel family,the 1.6litre engine of New Giulietta
deliversatoppowerof 120 HP at 3750 rpm and fitsa small-size turbochargercapable of expressingtop-
in-classtorque (320 Nmat 1750 rpm) for the bestflexibility.A peculiarityof the 1.6 JTDm iscertainlythe
third-generationCommonRail injectionsystemwhichusesinnovativeinjectorsandbalancedhydraulic
servovalvestocontrol veryaccuratelythe amountof fuel injectedintothe combustionchamberina
particularlyquickandflexibleinjectionsequence.
The AlfaTCT, now alsowith1.6 JTDm 120 HP engine,canworkinfullyautomaticorsequential mode.
The up and downpositionsof the accurate and ergonomicgearstick are controlledmanuallybythe
driver.Shiftpaddlesonthe steeringwheel canbe chosenasan alternative.The AlfaDNA selectorcan
alsobe usedtoselectthe dynamicperformance of the car byoperatingonengine torque,brakesusing
the Pre-Fill function,TCTshiftinglogics,acceleratorresponse,ESCcontrol system, the AlfaQ2electronic
self-lockingdifferential andthe ASRtractioncontrol.The drivercan activate three drivingmodes
accordingto road conditionsanddrivingstyle.
In brief,the engine line-upof NewGiuliettanow featuresfourturbopetrol engines(1.4TurboPetrol
120 HP,1.4 Turbo Multiair150 HP, 1.4 Turbo Multiair170 HP TCT and1750 Turbo Petrol 240 HP TCT)
and fourturbo diesel engines:1.6JTDm 120 HP withmanual transmission orTCT, 2.0 JTDm150 HP and
2.0 JTDm 175 HP TCT. Finally,thereisthe bi-fuel (LPGandpetrol) 1.4TB 120 HP.
Uconnectsystem with the new LIVE services
The innovative Uconnectwith5"or 6.5” touchscreenissetproudlyinthe middle of the dashboardof
NewGiulietta.The multimediadevice hasBluetoothconnectionforhands-free phone use andaudio
streaming,Aux-inconnector,USBport,voice controls,SMSReaderand DABdevice forlisteningtothe
radiowithdigital quality.Boththe 6.5" andthe 5" Uconnect systemsare developedincollaborationwith
6. partnersof excellence,suchasHarman andHere Auto(the first) andContinental (thelatter).Debuting
on NewGiuliettaare the newUconnectTM
LIVEservicesforstayingconnectedwhile drivingusinga
smartphone.
By downloadingthe freeappfromAppStore of Google PlayStore toa smartphone,UconnectLIVEoffers
musicstreamingwithDeezerandTuneIn,newswithReuters,connectednavigationwithTomTom LIVE
and the opportunitytokeepintouchwithfriendsonFacebookCheck-InandTwitter.Savings,eco-
friendlinessandcontrol are alsoguaranteedeverywherewitheco:Drive andmy:Car.
AlsodebutingonNewGiuliettaisAlfaPerformance,the exclusive service specificallycreatedtoenhance
the drivingexperience.Usinganarray of digital gaugesandinstruments,driverscancontrol the main
parametersof the car, measure theirperformance usingspecial timersandsee drivingstatisticsontheir
smartphone,inadditiontoreceivingreal-time drivingtips.The serviceisavailable onUconnect6.5”
RadioNav LIVE”.
Otherfeaturesonthe 6.5” Uconnect LIVEinclude satellite navigationfunctionwith3Dbird's-eye view
maps,sequential route instructionsandOne StepVoice EntryDestination.
Complete,rational line-upforeasy choices
In Europe,the NewGiuliettaline-upfeaturesthreetrimlevels(Giulietta,GiuliettaSuperandGiulietta
Veloce),twonewpacks(Veloce andLusso) andnine engine versions,includingthe new 1.6 JTDm 120 HP
TCT turbo diesel,whichwillbe particularlyappreciatedbybusinesscustomers.The palette tochoose
fromincludeselevenbodycolours,comprisingthe new AlfaWhite andLipari Grey,twelvedifferentalloy
rims(eachsize withone newpattern) andtwomore packs (ComfortandVisibility) tosatisfyall customer
needs.
The entrylevel Giuliettahasanewfront – witha new honeycombgrille andnew bumperinserts –
embellishedbyheadlightswithburnishedtreatment,satinhandlesandnew oblique tailpipes.Inside,
the newgreyand blackfabric seatswithAlfaRomeologoonthe headrestraints,new matte black
dashboardinsertwithmatte blackfinishandvelvetmats.The refreshedstyle elementsare accompanied
by comprehensive standardequipmentwhichincludesleathersteeringwheel,climate control,5”
Uconnect withUconnectLive services,AlfaDNA selector(withQ2electronicdifferential andDST),
7. innovative ESC(withASRandHill Holder),sixairbagsandfrontandrear electricwindows.Giulietta
customerscan pickfromthe followingengine line-up:1.4 TurboPetrol 120 HP, 1.4 Turbo Petrol 150 HP,
1.4 Turbo Petrol 170 HP TCT, 1.6 JTDm 120 HP withmanual gearbox or TCT, 2.0 JTDm150 HP and bi-fuel
(LPG and petrol) 1.4TB 120 HP.
Available onall engine versions(exceptforthe 1750 Turbo Petrol 240 HP TCT), the GiuliettaSupertrim
level addsanarray of veryinterestingfeaturestothe entrylevel,suchastwo-zone automaticclimate
control,cruise control andfront armrest. Fromthe appearance pointof view,itcomeswith16” alloy
rims,foglights,chrome-plateddetailsandthe one-of-a-kindgreyandblackfabricseatswiththe Alfa
Romeologoon the headrestraints.Theycanalsochoose to customise theirNew GiuliettaSuperfurther
by pickingthe Lussoor Veloce packstoenhance the elegantorsportsattitude of the car. The Lussopack
includesheight-adjustableleatherseats,frontandreararmrests,aluminiumkickplate and6.5”
Uconnect RadioNav.The Veloce pack,instead,includesall the aestheticcontentsof the GiuliettaVeloce
describedbelow.
GiuliettaVeloce –the bestexpressionof the sportscharacterof New Giulietta –completesthe line-up
and ispackedwithstandardequipmentandspecificelementsforaneven bolderlookandtechnical-
racing featuresfora no-compromisestance onthe road.These include sportssuspensionswithspecific
set-up, side skirts,sportsbumperswithexclusiveredAlfaprofile,17''alloyrims,oversizedBrembo
brake systemwithredcallipersandfourmastercylindersandoversizedtailpipes.Otherinteresting
featuresinclude the exclusive“Veloce”badge,tintedwindows,headlightswithcarbonlooktreatment,
glossyanthracite finishonmirrorcaps,handles,grille andfoglightsurrounds.Onthe inside,the sports
vocationof the NewGiuliettaVeloce isreassertedbynew leatherandAlcantaraseatswithcontrasting
stitchingandby the words“AlfaRomeo”writtenacrossthe integratedheadrestraints,the aluminium
pedals,the matte greymoulding,the contouredsportssteeringwheel withredstitchingandthe carbon
lookeffectdashboardsurroundsanddoorpanels.Ascanbe expected,thishigh-performanceversionof
NewGiuliettacomesexclusivelywiththe powerful 1750 Turbo Petrol withdirectinjectionand
aluminiumcrankcase whichdelivers240 HP at 5750 rpm.